2. Social Media Success Stories
Powerful Case Studies for Your Business and Personal
Brand
• Real business examples of Social Media
programs that generate positive ROI
• Infographics, memes, kicks, captions, pins
video
success
• Local businesses that are making it work
$$$
• A few fun and surprising categories
18. Social “Selling”
• Aquabumps = awesome content
• Squishables engagement through
“crowd sourced” voting
video
• Charitable donation successpictures =
for
pictures of your product on fans
profile pages $$$
• 29% of Squishables traffic comes
from Facebook
19. Morning Coach
Business Model: sells membership with access to
a “community of positive people” , daily support &
information.
28. “We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” co-founder Neil
Blumenthal
32. Infographics
Information graphics or
infographics are graphic visual
representations of information, data or
knowledge. These graphics present
complex information quickly and
clearly,[1] such as in signs, maps,
journalism, technical writing, and
education. With an information graphic,
MARKETERS
computer scientists, mathematicians,
and statisticians develop and
communicate concepts using a single
symbol to process information.
34. Pinterest
• A purely visual medium
• Pinterest contests
• Great for video
designers, products, recipes, lifest
success
yle
$$$
• Active
interaction, pinning, following etc.
40. Kickstarter
• “Crowd funding”
• Great way to fund a start-up or
project
video
• Superior social integration for viral
success
reach (it helps if you have a great
$$$
network to get the ball rolling)
49. Guinness World
Record for most
'liked' video in
YouTube history!
Featured on Ellen
Show with Britney
Spears, Today
Show, etc
100s of Parody &
Tribute Videos
50. Video
• How to videos
• Answer the top 10 questions
• Create community & get search
video
engine results success
• Viral!
$$$
53. Social Media Success Stories
Powerful Case Studies for Your Business and Personal
Brand
Try something!
–Videos, infographics, Instagram,
Pinterest, memes, kickstarter,
video
live blogging, Facebook
success
community & advertising
$$$
54. Social Media Success Stories
Powerful Case Studies for Your Business and Personal
Brand
video
success
$$$