2. Moneti$e Yourself
10 Ethical Strategies to Make Money from Your Personal Expertise
• How to Monetize yourself (or your CEO)
• The 95% Rule
• The Brittney Spears Model
• Positioning yourself for a future/career
• The ‘I have no time’ strategy
• Our goal - Do 1 thing kinda good
10. Marcus Sheridan Virginia and Maryland
Building fiberglass pools and educating the world
about pools at riverpoolsandspas.com
11. “How do I start a blog? It’s easy.
Write the top 20 questions
you get as a business owner.
How much does a fiberglass pool
cost? What’s the difference
between a fiberglass pool and a
concrete pool? Now you have 20
titles. 20 blog articles. Do it 2
times a week and you’ve got a
good blog up and running.”
12. “The disease of knowledge –
everybody suffers from it
Change how we think. Put yourself
on their level. Write at the
level of a kindergartener.
They don’t want to know how
smart we are they want our
knowledge”
13. Flickr Photo Credit Florador
• What blogs do you read
• Who do you like to hang out with
• If you could do anything this Saturday,
what would it be?
• What do you know more about than 95%
What is your Passion?
23. • Blogs: 77.7 million unique visitors in the US
• 77% of active Internet users read blogs
• Blogs with 100,000 + unique visitors a month
earn an average of $75,000
26. Jason Kottke quit his job to blog full-time and asked his readers to
become "micropatrons" at a suggested rate of $30. He received
$39,900 from 1,450 people
28. • WordPress.org
• Point to your own Domain
• Ask 20 questions
• Blog 2 times per week
• Monetize through AdSense,
Affiliate, Sponsors, Subscribers
• IZEA Pay Per Post
Flickr Photo Credit Ed Yourdan
Blog = Home Base
39. make lots of friends!
• Friends = a network of opportunity
• Follow those with common interests
• Help People
• Recognize and Interact – Blogs, Social
• How will you build friends?
• Monetize through trust built with your
list
43. video
• YouTube is the #3 website and #2 search engine
• Quality is not important
• Product Reviews
• How –to’s
• Answer questions
• Create you own YouTube Channel
• Regular Schedule
• Monetize through advertising and traffic
53. Monetize Yourself
10 Ethical Strategies to Make Money Online from Your Expertise
• Find passion
• Set up a Blog as Home base
• Build Subscribers/followers/ Likes /YouTube
Subscribers
• eBook / permission to re-market
• Video
• Info Products
• Cascade Content
54. Monetize Yourself
10 Ethical Strategies to Make Money Online from Your Expertise
• Top 10 Priorities - do 1 thing today!
• Please ‘pay-it-forward’
• Be my friend! Linked In, Twitter
@jayberkowitz
• Speaking Opportunities
• Consulting, Search, Conversion, Affiliate
• Website build outs
• Q&A