Social Media programs that generate ROI Converting likes to clients Local examples of how to make it work How to use social media to develop a Powerful Personal Brand What’s next in Social Media The Britney Spears Model The 3 E’s of Social MEdia The Social Media Plan if you have no time or team, you’re not a writer & you have no budget!

2. • Social Media programs that generate ROI
• Converting likes to clients
• Local examples of how to make it work
• Develop a Powerful Personal Brand
• What’s next in Social Media
• The Britney Spears model
• The 3 e’s
• …if you have no time or team, you’re not a
writer & you have no budget

3. Recent Media
Wall Street Journal

4. Recent Media
FOX TV

6. University of San Francisco
Internet Marketing Masters Certificate

9. Be really good at 1 thing…
Flickr Photo Credit Sum_of_Marc

10. Be remarketable*
Flickr Photo Credit miletbaker

11. Be remarketable*

13. Morning Coach #1 Podcast

15. Facebook Profile

16. Facebook ‘Fan’ Page

17. Facebook Meme /
Facebook Candy

18. Facebook Ads

19. Facebook Ads target demographics
and Likeographics

20. Passion!
• ROI strategies:
– Podcasts
– Facebook memes
– Facebook advertising
• personal brand strategy:
– Facebook fans ‘do you like real estate?’

26. “We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby Parker
co-founder Neil Blumenthal

28. Infographic The 3 E’s
http://www.tengoldenrules.com/3-Es-Infograph.jpg

29. a picture is worth 1,000 clicks
personal brand/roi strategies:
• meme’s
• instagram
• Pinterest.com is great for designers, retail,
recipes
• Infographics
• 3E’s

35. AskTheBuilder.com’s Tim
Carter has used YouTube
search results to drive traffic!

36. How-To Videos
http://www.youtube.com/watch?v=LDyvcM0gcVs

37. Video
• personal brand strategy
– how-to videos
– answer 20 questions
• roi strategies:
– YouTube optimization
– More free videos > list > courses

38. Top LinkedIn Networker

39. He creates his own groups

40. Secret weapon = LinkedIn Answers

41. Secret weapon = LinkedIn Answers

42. • personal brand strategy
– 100% complete profile
– create and manage groups
• roi strategies:
– LinkedIn advertising
– answers

43. The Jills Blog

44. Anyone can Blog!

45. • 900,000 blog posts a day worldwide
• 22.6 million US bloggers
• 77% of active Internet users read blogs
• Blogs with 100,000 or more unique visitors a
month earn an average of $75,000
• Jason Kottke quit his job to blog full-time and asked his
readers to become "micropatrons" at a suggested rate
of $30. He received $39,900 from 1,450 people

46. The Britney Spears Strategy

47. http://tengoldenrulesblog.blogspot.com

48. Blogging
• personal brand strategy
– anyone can blog
• roi strategies:
– subscriptions
– adSense ads
– Britney Spears

49. Cascade Content!

50. • do 1 thing well
• a picture is worth 1,000 clicks
• facebook!
• video opportunity
• LinkedIn
• blogs
• 3 e’s
• cascade content

51. • Take the first step …do 1 thing
• Be my friend! Linked In, @jayberkowitz
• Speaking Opportunities
• Consulting, Search, Conversion, Social
• f/u
• Q&A