Social Media Stats and Trends Social Media that generates ROI The Britney Spears model The 3 E’s of Social Media What to do if you have no time, no team and no budget

1. Social Media Means Business
@JayBerkowitz
TenGoldenRules.com

2. • Social Media Stats
• Social Media that generates ROI
• The Britney Spears model, The 3 E’s
• No time, no team, no budget
• #SFBJ
• Slides

3. Recent Media
Wall Street Journal

4. Recent Media
FOX TV

6. Be really good at 1 thing…
Flickr Photo Credit Sum_of_Marc

7. • 58 million Americans use Social Media
‘several times per day’
• Fastest growing 45-54 year olds!
• Users that follow brands up 106% (16% to 33%)
• 85% of marketers ‘increased exposure’
• 58% of marketers ‘generated leads’
http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow
http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012

8. • 1,000,000,000 Users!
• 54% access via mobile
• 47% say it has the greatest impact on
purchase behavior
• 23% check 5 times+ daily
http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow/

9. • 175 million members
• Execs from all Fortune 500 companies
• Unique visitors increased 30 percent
year over year
http://press.linkedin.com/about/

10. • 517 million accounts (141.8 million U.S.)
• 76% post status updates
• 53% of users have been members for
less than a year
http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow
http://techcrunch.com/2012/07/30/analyst-twitter-passed-500m-users-in-june-2012-140m-of-them-in-us-jakarta-biggest-tweeting-city/

11. • Over 800 million unique users each month
• 72 hours of video are uploaded to
YouTube every minute
• #2 search engine, #3 Alexa traffic
• Only 57% use video for marketing
http://www.youtube.com/t/press_statistics
http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012

12. • 25 Billion pages viewed per month
• 500,000 new posts per day
• 400,000 new comments per day
• Wordpress powers 22% of active websites
• Blogs with 100,000 + unique visitors a
month earn an average of $75,000
http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/

13. Social Media Means Business
@JayBerkowitz
TenGoldenRules.com

20. • How-to videos
• Product demos
• Optimize for search
• More free training at www.mysite.com
@JayBerkowitz #SFBJ

26. Same Landing Page For 2 Campaigns.
Google CPA = $8.94
Facebook CPA $2.70

27. • Your ‘fan’ page is all business
• Facebook ads target based on
demographics and likeographics
• Measure conversions with Google
Analytics
@JayBerkowitz #SFBJ

31. • 100% complete profile
• Create and manage groups
• LinkedIn advertising
• Answers
@JayBerkowitz #SFBJ

34. Add a blog ‘post’

35. Save as Word document

36. Paste into post

37. ‘Add an image’

38. Insert image

39. Preview Post and/or ‘publish’

40. We have a blog (website)!

42. “That's an Aweber
lightbox with
Facebook integration.
It works really well
because the name of
the user is already
filled in.”

43. “After someone opts in,
they receive a series of auto
emails that are design to
build trust, establish me as
the expert in my space, and
recommend solution that
will solve their problems.
Some of the these solutions
I created myself, some are
affiliate products, and some
I don't make any money on
but I recommend because
they’re good.”

44. Video Training Course

45. Book

49. • A blog is the simplest website
• If you can email….
• Subscriptions, ads, affiliate
• Answer the top 20 questions
• Britney Spears strategy
@JayBerkowitz #SFBJ

53. “We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby Parker
co-founder Neil Blumenthal

56. • A Picture is worth 1,000 clicks
• Pinterest, Facebook, Instagram
• Infographics
• The 3 E’s
@JayBerkowitz #SFBJ

57. Cascade Content!

58. • do 1 thing!
• Video
• Facebook
• LinkedIn
• A picture is worth 1,000 clicks / 3 e’s
• A blog is your website
• Cascade Content
@JayBerkowitz www.TenGoldenRules.com 561-620-9121