The internet is one of the hottest sectors of our economy. Facebook has become a significant force with over 600 Million members. Social Media is on everyone’s lips and a new website Groupon has become the fastest company to reach a one billion dollar evaluation, in just 7 months! Consumers are doing over 100 billion searches a month and CEO’s want to know “What does all of this mean for my business?” Jay Berkowitz, CEO of Ten Golden Rules, will answer 10 questions every CEO should be asking about the internet, what it means for their business, what are the strategies that matter and the trends that won’t impact a business. * How to improve my website so it shows up in Google searches * How does my site rank vs. my competitors? * How to generate positive return-on-investment with online marketing * What online business models are working, and not working today? * Does Facebook matter for business? What is a Tweet? Where is FourSquare? * How do we use YouTube videos and should we be Blogging and Podcasting?

1. Ten Things Every CEO Needs to Know About Generating Business on the Internet Jay Berkowitz www.TenGoldenRules.com

3. Recent Media - FOX TV

4. Recent Media - Wall Street Journal

5. U San Fran Internet Masters Certificate

7. #1 You can measure ROI…to the penny

8. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker

9. Pay Per Click (PPC) Sponsored Link Position #2. We ‘pay per click’ when they come to the website

10. Pay Per Click – Measure Conversions

11. Advanced PPC – Local Target

12. Landing Page Performance + 44%

13. New! Facebook PPC Ad Testing

14. Use ‘likes’ and profile to narrow target

15. Images are key in Ad Testing

16. Use Google Analytics to track conversion Sample URL: http://www.internetmarketingclub.org/? utm_source=Facebook & utm_medium=PPC & utm_campaign=Competitor

17. 1. You can measure ROI to the penny

18. #2 Internet Advertising is NOT Expensive

19. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side

20. Keyword Research - Searches

21. Highlight text Copy into Word Docment Goal – add 250 -1000 words to each page

22. Paste text into word document and use ‘ word count’

23. How many links TO a site TenGoldenRules has 4,979 Links TO the site [SEO Quake Toolbar]

24. Directory links Business.com Page Rank 7/10

25. TenGoldenRules.com Meta tags match content

26. SEMRush – number of keyword phrases found in Google searches

27. SEMRush – number of keyword phrases found in Google searches

28. ‘ Blended’ SEO – Objective page dominance

29. 2. Internet Advertising is not Expensive. SEO is Free!

30. #3 It’s easy to set a baseline vs. competitors

31. SEO Quake Toolbar Google Page Rank 3/10 138 Links TO the Site The site is 7,857,412th ranked by Alexa. 296 Pages Indexed ‘Read’ by Google

32. SEO Quake Toolbar 830 Pages Indexed ‘Read’ by Google Google Page Rank 3/10 271 Links TO the Site The site is 6,946,670th ranked by Alexa.

33. SEO Quake Toolbar 23 Pages Indexed ‘Read’ by Google Google Page Rank 3/10 21 Links TO the Site N/A Alexa

34. SEO Quake Toolbar 87 Pages Indexed ‘Read’ by Google Google Page Rank 2/10 30 Links TO the Site The site is 6,696,773rd ranked by Alexa.

35. Measure competitors site traffic

36. Measure competitors Pay Per Click Search Marketing Spend

37. 3. It is easy and free to set a baseline vs. competitors

38. #4 It is for Every Business!

42. 4. Internet Marketing is for EVERY business

43. The company you invest in today, is not the company that will make millions tomorrow

48. 5. The company you build or invest in today…is not the company that will make millions tomorrow

49. #6 It’s not too late to learn this internet stuff

50. Podcast.TenGoldenRules.com (Play Podcast)

53. Customized News

54. Customized Mobile News Feed

55. 6. It is easy to learn this stuff. (The rule of 3)

56. #7 Blogging

59. Log in

60. Click New Post

61. Type in a title and the text of your blog post

62. Click ‘publish post’ to make it live

63. Congratulations you’re a Blogger!

64. 7. Blogging = your own website

65. #8 You can find the People

66. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10

67. Facebook – Rising Star

68. 8. Find good people where they hang out

69. Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”

70. 9. Your website is a lead magnet

71. Groupon Announces $1.35 Billion Valuation Round

73. YouTube – BlendTec

74. Augmented Reality AccrossAir

75. Info Product Marketing ‘ Sell your knowledge’

76. What is Twitter?

77. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet

79. Does it Work for Business? 11:55 AM

80. 10. What’s Hot!

82. What is TenGoldenRules.com? Landing Pages & Conversion

83. What is TenGoldenRules.com? Video

84. What is TenGoldenRules.com? Viral Marketing

85. What is TenGoldenRules.com? Search Engine Marketing

86. What is TenGoldenRules.com? eNewsletters

87. What is TenGoldenRules.com? New Program Launch Strategy