This document outlines 10 things that financial executives need to know about social networking. It discusses using Facebook for networking and building relationships, how to create profiles and pages on Facebook, and how Facebook advertising is beating Google advertising. It also covers using LinkedIn to create a great profile, build a network, and answer questions. Other topics include following people on Twitter and using the "three E's" of social media. The document recommends using video on YouTube and cascading content across different social networks. It concludes by encouraging the reader to try one new thing and connect with the author on various social networks.
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Top 10 Social Media Tips for Financial Executives
1. Ten Things Every Financial Executive Needs to Know
about Facebook and Social Networking
Jay Berkowitz www.TenGoldenRules.com
2. Ten Things Every Financial Executive Needs to Know
about Facebook and Social Networking
* Facebook for business
* How to build relationships with LinkedIn
* How to monitor what is being said online
* How do we use YouTube videos
* My favorite social media secret weapon
* How to ‘do it all’
* (Slides)
14. Andrea Nierenberg‟s 28 Things to Learn about People
1. Name 17. Who they refer you to
2. Company
3. Phones-company, home and 18. How you met
cell 19. Likes
4. Address 20. Dislikes
5. Birthday 21. Prior Job
6. Hobbies/Interests 22. Anniversary of doing business
7. Favorite foods/restaurants together
8. Vacation interests 23. Professional Organizations
9. Spouse name 24. Assistant’s name
10. Kids
11. Pets 25. Know what ‘motivates’ them
12. Preferred method of 26. Ask for their advice and
communication information given
13. College or grad school 27. How you have handled any
14. Special holidays problems that have arisen with
15. Job promotions/moves their account
16. Who you refer to them 28. What they said when you ask
them: “Why do you work with
me?”
25. #2 Facebook !!!
• Build out your personal profile, Some
people rarely leave Facebook.
• Facebook Fan pages are different from
personal profiles
• Build your ‘friends’ and ‘likes’ with
interaction
30. 2 campaigns – Same Landing Page
Google CPA = $8.94
Facebook = $6.02
31. #3 Facebook Advertising is beating
Google Advertising!
• Facebook advertising targets demographics and
‘like-ographics’
• Use Google Analytics code to track conversions
• Test graphics = 70% of results
36. #4 Facebook to your website…
Your website to Facebook
• Facebook widgets allow you to bring Like
buttons to your website
• Sharebar, sexybookmarks add likes and share
buttons to blogs and websites
• Likes are spread virally through users pages
• Include an offer to build eMail list
39. LinkedIn – my contacts have over
7 million connections!
40. Mike Hicks’s note to Jay
Berkowitz
Jay - saw your name on the
agenda for a conference in Las
Vegas, I run an Internet
business... Would like to chat.
60. Hi Jay,
I just wanted to send you a note to thank you for inviting me to
connect with you on LinkedIn. If there is anything I can do to help
you out networking-wise, please do not hesitate to contact me. And
if you have a friend in transition or an acquaintance who wants help
in building up their LinkedIn network, please feel free to have them
send me an invite and access my 28,000+ direct contacts …
Now here’s where I provide you with more social media
informational resources you might be looking for.
I have partnered to provide my website visitors a host of free
whitepapers and other downloads regarding social media marketing
and social networking. Please access this list here:
http://bit.ly/freewhitepapers
85. Ten Things Every Financial Executive Needs to Know
about Facebook and Social Networking
1. Great Networking = Relationships
2. Facebook Profiles and Pages
3. Facebook beating Google
4. Facebook – Web – Facebook
5. LinkedIn Profile
6. LinkedIn Network
7. LinkedIn Answers
8. Twitter and the 3 E’s
9. Video
10. Cascade Content
86. Ten Things Every Financial Executive Needs to Know
about Facebook and Social Networking
1. Try 1 thing today!
2. Be my friend! Facebook, Twitter
LinkedIn.com/in/jayberkowitz
3. Please ask me about speaking to your
group
Jay Berkowitz www.TenGoldenRules.com