Jay Berkowitz, author and Internet marketing expert, presented "The 10 Golden Rules Of Maximizing Corporate Growth Online" at the Gold Coast ACG on leading strategies for start-ups and next-level companies to position themselves for profit and/or acquisition.
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
The 10 Golden Rules Of Maximizing Corporate Growth Online
1. The 10 Golden Rules Of Maximizing Corporate Growth Online Jay Berkowitz TenGoldenRules.com
2. The 10 Golden Rules Of Maximizing Corporate Growth Online Leading strategies for start-ups and next-level companies to position themselves for profit and/or acquisition The keys to improving corporate growth with a Internet marketing How to use leading tactics to generating traffic to your website and improve conversions 10 ways to stand out in your industry online
8. We used to Search through Directories like the Yellow Pages
9. Search engines evolved to read the copy on the pages, Lycos ‘read’ 60 million web sites in 1994
10. “…focus on developing the "perfect search engine," that "understands exactly what you mean and gives you back exactly what you want." Larry Page Photo Credit: Flickrehud
11. You get to the top of Google with the right words on the page and Links TO your site
13. #1. “Cherchez le Creneau” Look for the Hole Develop technology or innovation that differentiates your product or service For success in Google, add the words people are searching for, and build links TO your website
14. 2. Search without ‘conversion’ is like checkout without the register Photo Credit: Flickrromulusnr
15. Pay Per Click – Focus on Conversion Measure a desired action on the site
17. #2. Search without ‘conversion’ is like checkout without the register Add conversion tracking code to Pay Per Click Search Create a UVP – Unique Value Proposition. Something to develop a relationship with site visitors Free eNewsletters, Industry Reports, White Papers, Calculators
22. #3. Take Macro Trends Online Luxury Goods Liquidations Shopping is going on but no conspicuous consumption Mortgage Leads becoming ReFinance Obama-bucks
23. 4. “Amass a Flock” Photo Credit Flickr: Mauro Orlando
29. Our new ‘flock’ InternetMarketingClub.Org 800 Marketers from all over the World
30. #4. Amass a Flock If a Tweet calls in the forest does anyone hear? Social Media requires enough people and activity to make it interesting Build Likes on Facebook Fan Pages www.Internet MarketingClub.Org
34. #5. Websites Require Product Management You need strategic planning and project management The website must clearly communicate what it is selling New technology should be clearly articulated – who is it targeting, what will a prospect purchase
40. #6. Info Product Launches Info Product Launches are the hottest way to Make Social Media Make Money JeffWalker invented ‘Product Launch Formula’. Free Content, List Build, Relationship, Limited Time Offer, Create Product on the fly
41. #7 Turn back the Clock? The new ‘domain’ opportunity Photo Credit RoadsidePicturesFlickr
45. #8. The New ‘Domains’ It’s like the domain name rush of 1995 all over again get your Facebook Fan Page, Twitter and LinkedIn ‘domains’ Protect your name, your CEO, your company and company brands