The document contains various storytelling maps, activation charts, and timelines created for brands like Spider-Man, Axe, Miller Genuine Draft, Lean Cuisine, Stouffer's, Colgate, NHL, Callaway, Degree, Dove, Papa John's, Reader's Digest, Mazda, Coca-Cola, Superman, P&G, and Unilever. These materials were used to map out and activate brand stories and narratives over time for marketing and advertising purposes.