Mm360 Media Package

CASE STUDY CRITICAL INFRASTRUCTURE

Improving site inspections to boost efficiency and safety
Fluor Hanford uses 360° video to help decommission nuclear facilities

0° 45° 90° 135° 180° 225° 270° 315° 360°

With 360°, full motion, interactive videos from Dodeca® 2360
Immersive Media, Fluor Hanford can conduct site Immersive Video Camera
inspections more efficiently and safely than ever before.

F luor Hanford is tasked with the concerns arose, Fluor Hanford employees Immersive Media’s IM OnScene
decades-long restoration effort had to re-enter the contaminated site to find gives the crew of the KE Basin
answers. D&D Project a major advantage
at Hanford Nuclear Reservation. The
company recently sought to improve Fluor Hanford needed a more comprehen- in their remediation efforts. It is
sive, efficient and safe way to document and a user-friendly tool that allows
the site inspections that must occur
inspect the KE Basins. us to quickly see what we need
before huge, water-filled basins can be
without having to go back inside
dismantled. Doing so would improve the >SOLUTION the contamination area each
efficiency and safety of Fluor Hanford’s
After trying 360° still imagery to document time a new question comes
decommissioning activities. up. That translates into both
and inspect Hanford facilities, which was
too labor intensive and provided inadequate risk averted and money saved.
>CHALLENGE coverage, Fluor Hanford sought the tech- We’re looking forward to having
nologies and services of Immersive Media. the same functionality in many
Hanford Nuclear Reservation was estab-
The world leader and only end-to-end other areas of the Hanford Site.
lished in 1943 as a part of the Manhattan
provider of 360°, full motion, interactive
Project. For more than thirty years, it was a
videos, Immersive Media offered a solution
prominent producer of nuclear munitions for — John Beam, Training Specialist,
that would significantly improve Hanford
the United States and a symbolic institution Fluor Hanford
decommissioning efforts.
of the Cold War. Today, Hanford is not only a
contaminated relic of the past; it is also the Before the water barrier is removed from a
focus of the world’s largest environmental basin, Fluor Hanford employees now conduct
cleanup project. a walkthrough using a Dodeca® 2360 camera
system. Immersive Media’s flagship product,
Previously, Fluor Hanford employees would
the Dodeca 2360 captures high-resolution
enter the site and take as many photographs
video from every direction simultaneously.
as possible for inspection purposes. But with
The 360° video footage is later paired with
such a large and complex facility, standard
floor plans, demolition blueprints, walk-
photography left unavoidable gaps in the
through notes and other documentation
forensic record. And when questions or
as part of Immersive Media’s IM OnScene
solution.

> CONTINUED www.immersivemedia.com

360° INTERACTIVE VIDEO CASE STUDY CRITICAL INFRASTRUCTURE

IM OnSceneTM pairs Immersive Media 360° video with existing Users can jump to the associated
floor plans, blueprints, maps and other documentation for video footage at the touch of a
comprehensive inspections and virtual tours. button.

IMMERSIVE MEDIA
Fluor Hanford engineers and project having the same functionality in many other
planners have full viewing control of the areas of the Hanford Site.”Hanford Nuclear THE WORLD LEADER and only
videos and quick access to critical data. Reservation was established in 1943 as a end-to-end provider of 360°, full
Using a computer mouse, they can click part of the Manhattan Project. For more than motion, interactive videos.
and drag on the video screen to look in any thirty years, it was a prominent producer of SERVICES – Hire Immersive
direction and inspect any detail, even while nuclear munitions for the United States and Media to create 360° video
the video is playing. And with IM OnScene, a symbolic institution of the Cold War. Today, experiences. We do it all, from
filming and post-production to
users can jump to the associated video Hanford is not only a contaminated relic of
technical integration and online
footage of a specific area, demolition point the past; it is also the focus of the world’s distribution.
or walkthrough note at the touch of a button. largest environmental cleanup project.
EQUIPMENT – Purchase a
As a visual intelligence tool, Fluor Hanford 360° camera system and utilize
Under contract with the United States
leaders say the Immersive Media system is advanced software tools for
Department of Energy, Fluor Hanford is
unrivalled. post-production, integration,
tasked with the decades-long restoration distribution and viewing.
effort at Hanford. This includes dismantling
>BENEFITS CONTENT – License footage from
former nuclear processing facilities, cleaning the Immersive Media Content
With 360°, full motion, interactive videos, up contaminated groundwater, maintaining Library, the world’s largest
Fluor Hanford has a complete forensic infrastructure facilities and providing site collection of 360° interactive
record of Hanford’s KE Basins and other security. videos.
infrastructure facilities. The Immersive
Media videos help engineers and project
planners conduct detailed site inspections > GET STARTED
more efficiently and safely than ever before. 1.425.788.2100
1.866.333.8817
w w w. M a v e r i c k s 3 6 0 . c o m
“Immersive Media’s IM OnScene gives the info@immersivemedia.com
crew of the KE Basin D&D Project a major
advantage in their remediation efforts,” says
John Beam, Training Specialist at Fluor Han-
ford. “It is a user-friendly tool that allows
us to quickly see what we need without
having to go back inside the contamination
area each time a new question comes up.
That translates into both risk averted and
ImmersivevMediasCompany
M e d i a M a e r i c k , L LC
money saved. We’re looking forward to
2407 SE110th Avenue
PO Box 468
Portland, OR997214
Duvall, WA 8019
503.231.26561 0 5
1.877.788.2

www.immersivemedia.com

©2009 Immersive Media Corp.
All other trademarks are the property of
their respective owners.

Lit # 1001-01 rev date 11.19.09

CASE STUDY PUBLIC SAFETY

Improving public safety, emergency planning
and court proceedings with 360° video

0° 45° 90° 135° 180° 225° 270° 315° 360°

Full GPS, ESRI and ArcGIS capabilities help Somerset Dodeca® 2360
County prosecutors recreate crime scenes and portray key Immersive Video Camera
events with precise location, distance and timing details.

T he Somerset County Prosecu- first responders improve emergency plan- Immersive Media technology
tor’s Office (SCPO) in Somerset, ning, crisis management, live event monitor- has revolutionized the way
ing, crime surveillance, operations briefing our office conducts its opera-
New Jersey, is committed to strength-
and workforce training. tions, approaches incidents
ening law enforcement’s relations with
Only one question remained: how to acquire and communicates internally,
the public, enhancing the quality of life
such an inordinate amount of county details interdepartmentally and
for its citizens and ensuring the rights
and real-time visual information. within the legal system,” says
of crime victims while pursuing justice
Chief Ronald Thornburg of the
for all. >SOLUTION Somerset County Prosecu-
The world leader and only end-to-end pro- tor’s Office. “Our investigation
With this mission in mind, the SCPO is
continually looking for cost-effective vider of 360°, full motion, interactive videos, efforts are more focused, time

technological advances that increase public Immersive Media offered the technologies is saved and crises are better
safety and improve operational efficiency. and know-how to improve SCPO’s situational managed due to the rich quality
awareness, planning and response. of visual information Immersive
>CHALLENGE SCPO has documented the county’s critical Media videos capture.

Home of wealthy industrialists and promi- infrastructure and roads using an Immersive
nent pharmaceutical companies, Somerset Media Dodeca® 2360 camera system, which – Chief Ronald Thornburg, Somerset
County Prosecutor’s Office.
County is often on the frontlines when captures high-resolution video from every
it comes to public demonstrations and direction simultaneously. The county has
protests. And in today’s heated and fragile also placed Dodeca 2360 cameras in key
political climate, public safety and response locations for real-time crime surveillance,
planning are more critical than ever. event monitoring and crowd management.

Already operating at peak capacity, SCPO In addition to full viewing control, Immersive
needed a way to acquire more detailed, Media videos offer full GPS, ESRI and ArcGIS
accurate information of its facilities and capabilities. This gives SCPO leaders precise
infrastructure. It also wanted a better view details related to locations and distances as
and understanding of crime-heavy environ- well as interactive, 360° visual information.
ments and “hotspots” where public demon-
strations and events occur. Such information
would help county leaders, planners and

> CONTINUED

360° INTERACTIVE VIDEO CASE STUDY PUBLIC SAFETY

360° video cameras in key hotspots helps monitor
public events and crime activity.

IMMERSIVE MEDIA
>BENEFITS expenses. Because the videos are captured
Immersive Media technologies have aided once and in high-resolution detail, less time THE WORLD LEADER and only
SCPO on a number of fronts. 360°, interactive and money is spent documenting, analyzing, end-to-end provider of 360°, full

videos of county facilities and infrastructure storing and accessing visual archives. And motion, interactive videos.

have improved preventative security, emer- county planners, emergency responders, SERVICES – Hire Immersive

gency preparedness and tactical planning. law enforcement teams and prosecutors are Media to create 360° video
more efficient in their day-to-day operations. experiences. We do it all, from
With more accurate details related to filming and post-production to
chokepoints, access areas, evacuation routes “Immersive Media technology has revolu- technical integration and online
and high-risk environments, county leaders tionized the way our office conducts its distribution.
can develop enhanced operational plans and operations, approaches incidents and EQUIPMENT – Purchase a
make better, faster decisions. communicates internally, interdepartmen- 360° camera system and utilize
advanced software tools for
Having Immersive Media cameras in key hot- tally and within the legal system,” says Chief
post-production, integration,
spots helps monitor public events and crime Ronald Thornburg of the Somerset County distribution and viewing.
activity. This not only gives an unparalleled, Prosecutor’s Office. “Our investigation efforts
CONTENT – License footage from
real-time perspective for first responders are more focused, time is saved and crises the Immersive Media Content
and law enforcement teams, it also aids the are better managed due to the rich quality of Library, the world’s largest

justice process. County prosecutors use the visual information Immersive Media videos collection of 360° interactive
capture.” videos.
360° videos in court proceedings as visual
evidence and to recreate crime scenes and
portray key events. Jurors can be virtually
> GET STARTED
placed at the scene, with GPS coordinates
and timing details to determine specific 1.425.788.2100
1.866.333.8817
locations, distances or moments in time. info@immersivemedia.com

SCPO is also utilizing the videos for training,
simulation and briefing purposes, giving
its forces a real-world understanding of
situations, locations and procedures before
operations commence.

Perhaps the most surprising and welcome
benefit of Immersive Media technologies has
been the reduction in SCPO’s operational ImmersivevMediasCompany
2407 SE110th Avenue
PO Box 468
Portland, OR997214
Duvall, WA 8019
503.231.26561 0 5
1.877.788.2



Lit # 1002-01 rev date 11.19.09

CASE STUDY SURVEYING

Reducing the cost and improving the efficiency
of pipeline surveying, planning and construction

0° 45° 90° 135° 180° 225° 270° 315° 360°

With a 360° camera system and helicopter mount, Dodeca® 2360
U.S.I. has documented Canadian pipeline routes with Immersive Video Camera
unprecedented speed, cost-efficiency and detail.

B ased in Calgary, Alberta, U.S.I. thing; taking them multiple times to multiple
Immersive Media videos
Project Services Inc. offers locations to gather additional details and
addressed the need to be able
determine unanswered questions can put
consultation, survey and project to constantly access and view
project budgets and timelines at risk.
management services for the Canadian data from satellite locations.
energy industry and other markets. U.S.I. wanted a more efficient and cost- It is cutting-edge technology
effective way to document and examine
The company helps engineering and that streamlined processes and
these remote environments. Doing so would
construction teams with exploration, reduced costs while improving
enable the company to positively impact the
surveys, mapping, site investigation, the quality of information we
bottom line of its projects and pass the time
feasibility studies and project execution. were working with. By visu-
and cost savings to its clients.
ally documenting what cannot
U.S.I. prides itself on smart solutions to >SOLUTION be easily explained, increased
common industry challenges. As such, it clarity was realized along com-
To improve its operations, U.S.I. tapped the
is continuously looking for ways to boost munication channels.
technologies and services of Immersive
the efficiency and reduce the costs of its
Media. The world leader and only end-to-
operations. – Mike Krasman, Vice President of
end provider of 360°, full motion, interac-
Operations, U.S.I.
tive videos, Immersive Media offered an
>CHALLENGE
innovative way to map and analyze outlying
U.S.I. routinely operates in remote, rugged locations—quickly, cost-effectively and with
environments. The company facilitates the unprecedented detail.
planning, construction and maintenance of
U.S.I. now affixes a Dodeca® 2360 camera
pipelines and telecommunications infra-
system to a helicopter using an Immersive
structure. It conducts surveys for forestry
Media helicopter mount to film low-altitude
departments and environmental agencies.
aerial footage of pipeline routes and other
And it facilitates the development and review
terrain. Immersive Media’s flagship product,
of roads and other transportation links.
the Dodeca 2360 captures high-resolution
The time and cost of accessing, document- video from every direction simultaneously.
ing and evaluating these isolated locations The videos give U.S.I. and its clients 360°
can be exorbitant. Taking a crew of sur- panoramas of expansive project locales
veyors, engineers and specialists into the
heart of the Canadian backcountry is one


360° INTERACTIVE VIDEO CASE STUDY NAME

360° videos provide GPS, ESRI and
ArcGIS data for geo-referenced
viewing and detailed planning and
analysis.

IMMERSIVE MEDIA
with full motion and full viewing control. The capturing high-resolution, 360° aerial foot-
videos also feature GPS, ESRI and ArcGIS age via helicopter, multiple visits to multiple THE WORLD LEADER and only
data for geo-referenced viewing and detailed remote locations is no longer required. end-to-end provider of 360°, full
planning and analysis. Travel expenses have been minimized, U.S.I. motion, interactive videos.
specialists are more productive and work SERVICES – Hire Immersive
>BENEFITS crews can be placed on higher yield projects. Media to create 360° video
experiences. We do it all, from
360° aerial videos from Immersive Media “Immersive Media videos addressed the need filming and post-production to
have helped U.S.I. improve the efficiency, to be able to constantly access and view data technical integration and online
cost and quality of its projects. By document- from satellite locations,” says Mike Kras- distribution.
ing long stretches of remote, rugged terrain man, Vice President of Operations for U.S.I. EQUIPMENT – Purchase a
with a helicopter-mounted camera, the “It is cutting-edge technology that stream- 360° camera system and utilize
company saves a significant amount of time. lined processes and reduced costs while
More than 400 kilometers of a proposed improving the quality of information we distribution and viewing.
pipeline route, for example, can be filmed in were working with. By visually documenting
CONTENT – License footage from
less than three hours. what cannot be easily explained, increased the Immersive Media Content
clarity was realized along communication Library, the world’s largest
Once filmed, the 360° video footage is always
channels.” collection of 360° interactive
available and easily accessed from U.S.I.’s videos.
archives. Stakeholders have a comprehen-
sive, geo-referenced view of project terrain
from a variety of perspectives—even if they
> GET STARTED
have never been “on location.” The videos
have helped streamline and improve the 1.425.788.2100
1.866.333.8817
analysis of proposed project sites, alternate info@immersivemedia.com
routes and environmental impact. They have
aided development and maintenance efforts.
And they have been useful for construction
bids, public consultations and regulatory
compliance audits.

Immersive Media technologies have also
reduced the cost of U.S.I.’s operations. In
2407 SE110th Avenue
PO Box 468
Portland, OR997214
Duvall, WA 8019
503.231.26561 0 5
1.877.788.2



Lit # 1003-01 rev date 11.19.09

CASE STUDY EXPERIENTIAL MARKETING

Red Bull expands its global brand
via experiential marketing

Using 360°, full motion, interactive videos from Dodeca® 2360
Immersive Media, Red Bull creates deep, engaging Immersive Video Camera
experiences for its worldwide consumers.

R ed Bull is a popular topic of Championship. The company owns several We’ve captured a totally new
discussion in business, academic professional racing and soccer teams. And perspective of riding inside
it has even used breakdancing, art shows, the barrel. By taking control of
and marketing circles. How does a
popular music and video games as market- the camera, viewers become
little-known energy drink from Austria
ing vehicles. participants in the action—not
become one of the world’s most promi-
To promote its products and extend its brand, just observers.
nent brands?
Red Bull purveys a lifestyle; one that is
centered on energy, vitality, adrenaline and
“Until 1987, nobody thought that a functional – Josh Kendrick, surf team manager,
excitement.
drink previously unknown in the western Red Bull
world, packaged in a can and sold at a pre- The challenge, of course, is how to effectively
mium price would ever stand a chance,” the convey this lifestyle to a diverse, global con-
company’s Web site states. “What counts is sumer base. More than a promise or an idea,
what the consumer envisions about Red Bull Red Bull strives to make this lifestyle real.
when he holds a can in his hands. And this, Make it compelling. And make it attainable.
thanks to strong marketing efforts, sets Red
Bull distinctly apart from all its competitors.” >SOLUTION

To help consumers experience the Red Bull
>CHALLENGE
lifestyle, and to launch its new redbullsurf-
Red Bull is one of the most aggressive brand ing.com site, Red Bull tapped the cutting
marketers on the planet. Its advertising and edge video technology of Immersive Media.
marketing programs branch well beyond The world leader and only end-to-end
pure product pitches. The company is provider of 360°, full motion, interactive
heavily involved with extreme sports, such as videos, Immersive Media helps companies
snowboarding, windsurfing, skateboarding deliver deep, engaging online experiences to
and cliff-diving. Red Bull sponsors a range promote their brands and products.
of mainstream and alternative athletes. It
In launching its new surfing site, Red Bull
hosts distinctive events such as Red Bull
wanted to give consumers the feeling of
Flugtag and the Red Bull Air Race World
being on a surfboard—as if they were par-


360° INTERACTIVE VIDEO CASE STUDY EXPERIENTIAL MARKETING

The Dodeca® 2360 camera system in an underwater The Dodeca® 2360 camera system captures high-
housing kit and affixed to an Immersive Media resolution 360°video, and, at less than 25 lbs, is highly
backpack mount. portable.

IMMERSIVE MEDIA
ticipants instead of spectators. And because look in any direction at any moment in time,
THE WORLD LEADER and only
it’s Red Bull, no ordinary waves would do. their point of view is greater than that of
end-to-end provider of 360°, full
The company wanted global audiences to the surfers who were inside the waves. The motion, interactive videos.
experience the infamous Teahupoo surf break videos allow consumers to be as close to the
SERVICES – Hire Immersive
in Tahiti, home to some of the world’s largest action as possible; to experience the Red Bull Media to create 360° video
and most deadly waves. lifestyle. experiences. We do it all, from
With Immersive Media’s Dodeca® 2360 “We’ve captured a totally new perspective of technical integration and online
camera system in an underwater housing kit riding inside the barrel,” says Josh Kendrick, distribution.
and affixed to an Immersive Media backpack surf team manager for Red Bull. “By taking EQUIPMENT – Purchase a
mount, Red Bull pro surfers Jamie O’Brien, control of the camera, viewers become par- 360° camera system and utilize
Jamie Sterling, Raimana Van Bastolaer and ticipants in the action—not just observers.” advanced software tools for
Ian Walsh took to the waves and documented post-production, integration,
With interactive viewing control and innumer- distribution and viewing.
some of the biggest swells Tahiti has seen in
able angles to explore, Immersive Media – License footage from
recent years. CONTENT
videos have a “stickiness” factor that is highly the Immersive Media Content
The Dodeca 2360 captures full-motion, high- desired by advertisers and brand marketers. Library, the world’s largest
resolution video from every direction simul- Red Bull has already expanded its use of this collection of 360° interactive
videos.
taneously. Using a computer mouse, online cutting edge media, capturing 360° videos
viewers can click and drag on the video of Red Bull skydiving and racing teams for
screen to look in any direction, as if they were branding and advertising purposes.
inside the barrel of Teahupoo’s waves. > GET STARTED
1.425.788.2100
1.866.333.8817
“I think we’ve made a small bit of history
with this project,” says O’Brien. “The video info@immersivemedia.com

experience that we’ve captured is a first. The
view that someone gets by controlling the
footage is a perspective that even I’ve never
had until now.”

>BENEFITS

As a focal point of the redbullsurfing.com
site, the 360° surfing videos from Immersive ImmersivevMediasCompany
Media give Red Bull audiences an experi- 2407 SE110th Avenue
PO Box 468
Portland, OR997214
Duvall, WA 8019
ence unlike any other. With the ability to 503.231.26561 0 5
1.877.788.2



Lit # 1004-01 rev date 11.19.09

CASE STUDY MILITARY

Improving situational awareness
and route reconnaissance

360°, full motion, interactive video technology from Immersive Media helps military and public safety forces Dodeca® 2360
identify threats, monitor hostile environments and maximize the safety and understanding of their operations. Immersive Video Camera

T ransportation and supply routes Army and other allied forces. When the U.S. Army sought a
are critical for every military The U.S. Army needed a route surveillance rugged video solution for route
force in every theater of combat. For and reconnaissance solution that would reconnaissance, it turned to
U.S. Army teams operating in Iraq and improve the situational awareness of ACG-Security and Immersive
Afghanistan, these routes are also vehicle-bound soldiers. In particular, it Media for advice and hardware.
sought a best-of-breed Terrestrial Intel-
extremely dangerous.
ligence, Surveillance and Reconnaissance – A&S International Magazine
(T-ISR) collection system that could be
To protect its personnel and equipment, the
rapidly field-deployed and withstand the
U.S. Army is constantly seeking to improve
harsh conditions of the battlefield.
the reconnaissance and surveillance of key
battlefield roads and pathways. Doing so can
>SOLUTION
make the difference between life and death.
The U.S. Army tapped Immersive Media
>CHALLENGE and ACG-Security, an Immersive Media
Authorized Agent, to improve the situational
Now more than ever, wars are being waged
awareness and safety of its troops. The
in urban, civilian environments. In Iraq
world leader and only end-to-end provider of
and Afghanistan, for example, battles and
360°, full motion, interactive videos, Immer-
dangerous encounters often occur in streets
sive Media gives military, public safety and
and back alleys. Improvised explosive
security forces an unprecedented perspec-
devices (IEDs) and surprise attacks are com-
tive and understanding of their operations.
mon, placing troops, civilians and military
equipment at risk. Working closely with the U.S. Army, Immer-
sive Media and ACG-Security developed the
Fully understanding an environment—
Immersive Video Route Reconnaissance Sys-
including accessibility, risks, blind spots,
tem (IVRRS). Immersive Media provided the
evacuation routes and the enemy’s previous
360° video technology, while ACG-Security
tactics in the area—before placing human
lives at risk is a key mandate for the U.S.


360° INTERACTIVE VIDEO CASE STUDY MILITARY

360°, full motion, interactive video technology
from Immersive Media helps military and public
safety forces identify threats, monitor hostile
environments and maximize the safety and
understanding of their operations.

fortified the solution for greater survivability, >BENEFITS IMMERSIVE MEDIA
simplicity and reliability in strenuous tactical 360°, full motion video technology from THE WORLD LEADER and only
environments. Immersive Media has improved the effective- end-to-end provider of 360°, full
The solution uses an Immersive Media ness and understanding of the U.S. Army’s motion, interactive videos.

Dodeca® 2360 camera system to capture operations. With an unimpeded field of view, SERVICES – Hire Immersive
high-resolution video of key routes and U.S. Army teams have solidified their tactical Media to create 360° video
superiority in dangerous urban environments experiences. We do it all, from
locations from every direction simultane-
ously. IVRRS records the action surrounding while improving the safety of their soldiers. technical integration and online
a vehicle during missions and includes GPS In addition to aiding real-time missions, the distribution.
data for spatial orientation and location- videos also provide an invaluable record of EQUIPMENT – Purchase a
specific analyses. U.S. Army personnel have events for post-operation analyses. They 360° camera system and utilize
full viewing control of the 360° videos, with allow U.S. Army leaders to study high-risk
the ability to look in any direction at any point post-production, integration,
environments, enemy tactics and allied distribution and viewing.
in time for comprehensive observation and responses from a multitude of angles and
examination of their surroundings. CONTENT – License footage from
viewpoints. This intelligence is used for the Immersive Media Content
operational planning as well as training and Library, the world’s largest
simulation purposes. collection of 360° interactive
videos.
All told, the IVRRS has helped the U.S. Army
eliminate blind spots along key transporta-
tion and supply routes. It has improved the > GET STARTED
early detection of security breaches and
1.425.788.2100
1.866.333.8817
persons of interest. It has increased the
efficiency and expediency of emergency info@immersivemedia.com

responses. And it has led to better critical
decision-making before, during and after
operations.

2407 SE110th Avenue
PO Box 468
Portland, OR997214
Duvall, WA 8019
503.231.26561 0 5
1.877.788.2



Lit # 1005-01 rev date 11.19.09

CASE STUDY LIVE BROADCAST

Boosting online viewership and sponsorship proceeds
MuchMusic uses live, 360° video to supplement its on-air programming

The only video streaming
solution with 360° interactivity,
IM LIVE places online audiences
in the middle of a live event and
gives them full control of their
viewing experience.
The only video streaming solution with 360° interactivity, IM LIVE places online audiences in the
middle of a live event and gives them full control of their viewing experience.

M uchMusic is a Canadian network MuchMusic recently sought to expand its Immersive Media has enabled
dedicated to providing an daily Live in the Lot program beyond the MuchMusic to give our fans
studio audience and beyond Canadian televi- exclusive access to our live
entertaining, informative and engaging
sion screens. Part music video hour, part events and programming that
look at popular music. Its revolutionary dance party and part talk show with celebrity
makes them feel like they are
approach to broadcasting allows view- appearances and audience interaction, the
actually in our studio.
ers to get up close and personal with Live in the Lot series is a hit with young
their favorite artists, acts and entertain- viewers.
– Ryan Trotman, director,
ers. This includes innovative web-only MuchMusic wanted to provide greater online Much MTV Digital
content that spurs user interactivity, access to the daily program as well as
reaches new audiences and expands additional audience interactivity. Doing so
sponsorship revenue streams. would attract new online viewers, improve
the program’s “stickiness” and expand
sponsorship revenue streams.
>CHALLENGE

Increasing viewership and thereby boosting >SOLUTION
advertising and sponsorship revenues is Using IM LIVE, Immersive Media’s 360°
the goal of any entertainment broadcaster. streaming video solution, MuchMusic is
With heavy competition for viewers’ atten- giving online viewers a front row seat for
tion, many have employed new methods its Live in the Lot program. The only video
for expanding their reach and growing streaming solution with 360° interactivity,
their audience. One example is MuchMusic,
Canada’s premier music network.


360° INTERACTIVE VIDEO CASE STUDY LIVE BROADCAST

By expanding online viewership and
audience “stickiness,” IM LIVE enhances
brands, products and services while
generating new revenue opportunities.

IMMERSIVE MEDIA

THE WORLD LEADER and only
motion, interactive videos.
SERVICES – Hire Immersive
IM LIVE places online users in the middle of a >BENEFITS Media to create 360° video
live event and gives them full control of their experiences. We do it all, from
IM LIVE is not only helping MuchMusic filming and post-production to
viewing experience. reach new audiences around the world, it technical integration and online
While Canadians have always been able to is also boosting sponsorship proceeds. By distribution.
tune in weekdays from 5:00-6:00 p.m. East- supplementing on-air programming with EQUIPMENT – Purchase a
ern Standard Time, IM LIVE is bringing the interactive online segments, MuchMusic 360° camera system and utilize
can offer additional visibility and consumer advanced software tools for
Live in the Lot show to viewers around the
world – as if they were a part of the studio involvement to its sponsors.
distribution and viewing.
audience. With Immersive Media’s Dodeca® “Immersive Media has enabled MuchMusic CONTENT – License footage from
2360 camera system conveniently placed to give our fans exclusive access to our live the Immersive Media Content
next to the studio audience, online viewers events and programming that makes them Library, the world’s largest
have 360° control and can see beyond the feel like they are actually in our studio,” says
collection of 360° interactive
television cameras’ eyes. All studio activities videos.
Ryan Trotman, director, Much MTV Digital.
and people are in full view, from the camera “The 360° interactive experience allows fans
operators and live audience to the host and to take control of their favorite shows like
celebrity guests. The streaming video feed > GET STARTED
MuchOnDemand and Live in the Lot to give
remains live for the entire hour, giving a them their own personal experience with 1.425.788.2100
1.866.333.8817
behind-the-scenes experience that television their favorite artists and Much VJs. Being at w w w. M a v e r i c k s 3 6 0 . c o m
info@immersivemedia.com
viewers miss during commercials and music the leading edge of technology is enabling
videos. MuchMusic to interact with its audience in
MuchMusic is also taking advantage of powerful, new ways. Technologies like IM
IM LIVE’s portability. In addition to the daily LIVE are allowing us to bring in additional
studio show, the network is using IM LIVE for viewers to our live show and complement our
exclusive band interviews and performances on-air programming.”
as part of its MuchOnDemand series. The
360° online experience was launched with
a special live concert from Billy Talent. 2407 SE110th Avenue
PO Box 468
Paramore conducted a private green room Portland, OR997214
Duvall, WA 8019
503.231.26561 0 5
interview. And additional live interviews and 1.877.788.2

performances are in the works.


Lit # 1006-01 rev date 11.19.09

PRODUCT DODECA 2360 VIDEO CAMERA

Dodeca 2360 Camera System
®

The world’s first 360°, full motion, high-resolution camera

Dodeca® 2360
Immersive Video Camera.

I mmersive Media’s flagship product,
the Dodeca® 2360 camera system
captures high-resolution video from
Maximum display options – by virtue of
superior resolution, display options are
unrestricted.

every direction simultaneously. Geodesic geometry – using the most
efficient division of the sphere ensures
The world’s first 360°, full motion camera, consistent quality in all directions.
the Dodeca 2360 delivers 100 million pixels
Location-based data – support for GPS,
or 30 frames per second and supports a
ESRI and ArcGIS data.
number of video formats. And at less than 25
lbs, it is highly portable and easily attached Recorded or live – capture spherical video Based on the dodecahedron,
to automobiles, helicopters, backpacks and for online distribution and software integra- a 12-sided sphere, the Dodeca
tion and/or broadcast it in real-time using 2360 captures high-resolution
rigging equipment for any filming require-
video from every direction
ment. IM LIVE, Immersive Media’s 360° streaming simultaneously at more than
video solution. 100 million pixels per second or
Patented approach – covers the capture, 30 frames per second.
display and distribution of 360°, interactive
video.

360° field of view – full environments can be
recorded and transmitted at a resolution of
2400x1200 pixels per frame, 30 frames per
second.

High resolution – eleven video streams build
up maximum resolution using more than 100
million pixels per second.


360° INTERACTIVE VIDEO PRODUCT DODECA 2360 VIDEO CAMERA

T E C H N I C A L S P E C I F I C AT I O N S

>CAMERA For wireless transmission to base unit on
ground (HDTV uncompressed link) 815 mbps
Sensors – raw data feed from camera to base unit
Eleven Sony 1/3” sensors in modular converted to1.485 Gbps
dodecahedral array.

Control
Common timing and control, with custom image >BASE UNIT
enhancement.
Weight
Field of view 11.25"L x 12.5"W x 5.75"H weighs about 20 lbs.
of full array: 360º horizontal, 290º vertical with batteries.
(91.7% of sphere) Max. 96%
Control Dodeca® 2360
Alignment Unified camera control through external Base Unit.
accuracy of framework for modules: Control Pad.
+/- 10 arc minutes (1 pixel)
Processor
Filters Proprietary unified processor handles up to
IMMERSIVE MEDIA
Each lens accepts standard 30.5mm filters and twelve channels at once.
lens hoods. THE WORLD LEADER and only
Compression
Resolution All channels are compressed, recorded at motion, interactive videos.
Horizontal Resolution per channel: 24MB/sec and played back in a synchronized,
More than 450 TV lines. unified form. SERVICES – Hire Immersive
Custom multi-channel MJPEG compression of Media to create 360° video
Pixels 4:2:2 digital video streams. experiences. We do it all, from
Active picture elements per channel: filming and post-production to
659 (H) x 494 (V) square pixels. Image files technical integration and online
Image files can incorporate GPS or other distribution.
Electronic Shutter metadata from any external devices through up EQUIPMENT – Purchase a
From 1/30 sec. to 1/30,000 sec. to two serial ports. 360° camera system and utilize
Frame Integration advanced software tools for
Output
Automatic for low light modes. post-production, integration,
Composite, S-Video and Serial SDI outputs of
distribution and viewing.
selected monitor view.
Data Transmission CONTENT – License footage from
Camera data on gigabit Ethernet PHY, on Cat 5e Power the Immersive Media Content
cable (up to 400’) or optional single-mode fiber 12V, 75 Watts. Library, the world’s largest
(over 1 mile) collection of 360° interactive
videos.

> SOFTWARE >ACCESSORIES
> GET STARTED
The Dodeca 2360 comes with a comprehen- From underwater domes to Applanix
sive suite of software tools for post-produc- integration tools to mounting kits for heli- 1.425.788.2100
1.866.333.8817
tion, integration, distribution and viewing. copters, vehicles and backpacks, Immersive info@immersivemedia.com
Media offers a variety of accessories for
Image stitching software – brings together a
purchase or rent.
seamless 360° viewing experience.
Vehicle mounts
Integration software – enables multimedia
to be added to each video, including embed- Helicopter mounts
ded voice, data and navigation.
Backpack mounts
Distribution software – aligns the videos
Underwater housing
with Web sites, enterprise applications and ImmersivevMediasCompany
service portals. Virtual reality viewing goggles 2407 SE110th Avenue
PO Box 468
Portland, OR997214
Duvall, WA 8019
503.231.26561 0 5
Immersive Media Software Development Kit 1.877.788.2

(IM SDK) – enables the creation of custom
software solutions that feature 360°, interac- www.immersivemedia.com
tive videos.

Lit # 1007-01 rev date 11.19.09

Mm360 Media Package

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