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Brands
    as
Publishers


             Teppo Hudson
             @teppohudson

             Founder of Publishzer.com
Publishzer is a tool
to create magazines out
the content that inspires
you.
We reinvent
magazines
1. Media
(R)evolution
Magazines
follow the fate
of music
AVERAGE
1% of paper readers subscribers to magazine’s
iPad mags.

THE BEST (Economist)
6% of paper readers subscribe to iPad mag

(source: Adweek.com & Technologyreview.com)
2. Value for
Brands
Family
          Recommendations
Friends
Not trusted                                               Too much




http://www.kapitalistmagazine.com/Images/magazine-stack.jpg




                      We live in a world where attention has become so scarce to become as valuable as
                      currency
“Mastering how to create niche-targeted
compilations of content is indeed one of
the key lifesaving strategies”

Like they’ve done for decades in art
galleries

CREATE AN EXPERIENCE
Key influence on customer decision (%)

  Spouse
 Children
   Parent
   Friend
   Expert
    News
Online ad
             0               12.5   25        37.5   50
      Source: Marketer.com
3. What is this
for Hacks &
Hackers
Content and bloggers
are the shaping force
in publishing markets
Co-creation business
100
%
 90              Toda
 %               y
 80
 %
 70                             Business
 %
 60
 %        Hype /
 50
          Speculati
 %
 40       on
 %
 30
 %
 20
 %
 10
 %

                                                   1   1   1
      1     2     3     4   5   6   7      8   9
                                                   0   1   2
The media industries
forgot the creative
ones.

music, publishing,
films etc
Audien
Brand
        Blogger    ce
        Journali
           st      Audien
Brand
                   ce
        Platfor
          ms       Audien
Brand
                   ce
“Social curation sits in
the middle of the
intersection, hugging
both ad business and
creative needs”
Get Inspired. Now!

 Teppo Hudson
 teppo.hudson@publishzer.com
 @teppohudson

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Brands as Publishers

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