‘Qualety Web Governance tools' Shane Diffily from SiteImprove discuss the new analytics of web governance, the importance of content for your website and how to govern your website to ensure that your content is error free.
13. First article
published on A List Part
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2013
2012
2009
2008
2007
2006
1-855-SITEIMPROVE
2011
Partnership with
Siteimprove
Release “The Website
Manager’s Handbook”
2005
2004
2003
2002
2001
2000
1999
Start publishing
articles on www.diffily.com
Second article
published on A List Part
2010
Start to research
Web Governance
16. Web Governance describes everything needed to
manage a website in a controlled & orderly way.
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19. At its most basic, Web Governance can be
described in terms of just 3 components
as summarised in the following illustration.
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21. 2
Based on a measure of Scale,
assess the granularity of your
Governance Activities.
1
Find out how Big, Busy &
Complex your site is - & how it
will change over time.
3
Based on the granularity of the
Activities, plan the sophistication
of your Governance Resources.
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22. 2
The Activities of Web Governance
are simple & occur infrequently
1
Little content
Low traffic
Basic technology
3
Resources are unsophisticated, cheap
& require little management.
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23. 2
Activities are highly complex,
highly granular & occur frequently
1
Lots of content
Heavy traffic
V. complex technology
3
Resources are sophisticated, expensive
& require lots of management.
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28. A system of Web Governance that delivers
quality & stability has a number of features…
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29. 1
1. All activities are done (with no gaps)
& to the right level of granularity …
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30. 1
2
2. With the right numbers of people with the right skills
in appropriate roles & teams…
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31. 1
2
3
3. Using rigorous & reproducible processes that deliver
consistent quality on a timely basis…
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32. 1
2
3
4
4. With the assistance of correctly sourced tools &
technology that are appropriate to the job…
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33. 1
2
5
3
4
5. Based on a budget that matches expectations for
online strategy & online quality.
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34. The level of stability can be tracked by
by measuring a series of indicators…
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41. Quantitative
Happy staff
Low risk
Good RoI
…
Qualitative
“A great place
to work”
Quantitative
On time
Consistent quality
Affordable
…
Quantitative
100% error free
High readability
Good SEO
…
Qualitative
“Very responsive team
& great comms.”
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Qualitative
“Clear info about a
difficult topic.Thanks!
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42. The indictors are being bolstered by many new
sources of Web Governance Analytics…
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43. CMS
QA & error checking
Bug tracking
Content readability
Site availability
Project mgt
Social media tracking
Web analytics
SEO
CRM
…
softwareqatest.com
websitetestingtools.com
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46. The Analytics & Indicators act as an early warning
system for when things go “bad” in Web Governance
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47. Quantitative
Qualitative
High staff turnover “An awful place
to work :(”
Very costly team
Dodgy practices
…
Quantitative
Late delivery
Shoddy work
Expensive
…
(Example)
Content
Qualitative
“A thoroughly difficult
team to work with”
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Quantitative
Lots of errors
Poor readability
Missing metadata
…
Qualitative
“Hello!? Please reply
to my emails!”
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48. Follow the audit trail to find out if
Web Governance has gone wrong
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49. 1
1. Audit all activities to ensure everything
is being done (i.e. there are no gaps).
For example, if content goes live with many misspellings, is it because the task of
'Quality Assurance' is not occurring, or is only being done on a cursory level?
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50. 1
2
2. Identify if person(s) responsible has enough skill, time
& direction to do the job.
Perhaps the staff member responsible does not have enough time. Alternatively,
perhaps no-one has been formally assigned to QA by the Web Manager?
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51. 1
2
2. Identify if person(s) responsible has enough skill, time
& direction to do the job.
Perhaps the responsible staff member does not have the right skills. Or maybe the
Web Manager has nominated someone who is inappropriate to the role?
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52. 1
2
3
3. Identify how each task is done, how rigorous the
process is & how well it is followed.
Perhaps QA is occurring but the staff member is ignoring the documented process.
Or perhaps the process itself is not detailed enough and is missing key steps?
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53. 1
2
3
4
4. Identify what tools are used (if any)
& whether they are suitable to the job.
Perhaps the staff member does not have the right tool
for the job or is using the tool in the wrong way?
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54. 1
2
5
3
4
5. Finally, check what budget is available &
whether it is appropriate to the task.
Perhaps too much budget is applied elsewhere, e.g. so much funding goes into
creating new content that little is left over for on-going maintenance?
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55. Diagnosis is not always simple.
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56. But high turnover of staff due to
too excessive pressure/demands.
Web Team works
well with internal
customers.
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Poor leadership?
Inadequate budget/time?
Misdesigned processes?
Web Team delivers
a good quality web
experience.
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57. Data can also be used to optimize Web Governance
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65. Wanna free book?
Of course you do!
"very clear & well written...a lot of practical depth...I'm sure
that someone managing, particularly a large website,
would find it genuinely useful". Gerry McGovern
Email me: shane@diffily.com
Web: www.diffily.com