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Mason Ulife Office of Technology Integration Strategically Poised for Succes and Innovation
Increasing Campus Engagement with Web 2.0 Sarah “Intellagirl” Robbins   October 2008
Strategic Plan USE EMERGING TECHNOLOGIES:   Provide electronic options for delivery of University Life services in order to enhance communication between students and staff, increase the use of resources by traditional, non-traditional, and students at a distance in order to transcend time/place barriers. Build "virtual" and offline community through web based interaction and collaboration to increase a feeling of connectedness and student engagement with University Life programs, services, outreach efforts, as well as with the larger university. ADVANCE OUTREACH:  Improve public outreach and Mason community access to University Life services and events through websites, social media tools, brand consistency, technological innovation and use of media archives to connect with Mason online, enhance the university image and contribute to recruitment and retention efforts. DEVELOPMENT: Insure that University Life Staff remain current and informed about recommended emerging technologies and the convergence of media through division staff training and culture shift, provide learning opportunities for students allied with the division, and support department staff research and implementation. 
A sampling of past and ongoing projects ,[object Object],[object Object]
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Photo Sharing: our Flicker Stream
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Blackboard eCommunity
Academic Support: Appreciative Inquiry on Leadership
ULife Projects on the white board ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ULife Projects on the white board ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ULife Projects on the white board ,[object Object],[object Object],[object Object],[object Object]
and running into barriers?
trying to reach out to  millennials?
Or maybe the biggest barrier is LIFE
but don’t  make assumptions
do you look like SPAM?
or maybe you’re trying to compete with Too many channels?
Web2.0 Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
that's a lot of NOISE
We’re not asking you to abandon the traditional
PROMISE BARGAIN TOOL Clay Shirky  Here Comes Everybody
be clear about your promise
what do you have to  OFFER
email must be worth opening sent from a friend test subject lines
social  network Go where they already are let them self-organize don’t police
Twitter multiple channels aggregate in one place don’t censor
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SMS must be worth it optional timely
virtual worlds plan events inclusion
blogs must be worth reading written by peers relevant
 
Social Media is  like a PARTY
are you being a  good host?
PROMISE BARGAIN TOOL Clay Shirk  Here Comes Everybody
be sure your deal is worth it
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ What is the BARGAIN?

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Senior Staff Presentation

  • 1. Mason Ulife Office of Technology Integration Strategically Poised for Succes and Innovation
  • 2. Increasing Campus Engagement with Web 2.0 Sarah “Intellagirl” Robbins October 2008
  • 3. Strategic Plan USE EMERGING TECHNOLOGIES:   Provide electronic options for delivery of University Life services in order to enhance communication between students and staff, increase the use of resources by traditional, non-traditional, and students at a distance in order to transcend time/place barriers. Build "virtual" and offline community through web based interaction and collaboration to increase a feeling of connectedness and student engagement with University Life programs, services, outreach efforts, as well as with the larger university. ADVANCE OUTREACH:  Improve public outreach and Mason community access to University Life services and events through websites, social media tools, brand consistency, technological innovation and use of media archives to connect with Mason online, enhance the university image and contribute to recruitment and retention efforts. DEVELOPMENT: Insure that University Life Staff remain current and informed about recommended emerging technologies and the convergence of media through division staff training and culture shift, provide learning opportunities for students allied with the division, and support department staff research and implementation. 
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  • 7. Photo Sharing: our Flicker Stream
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  • 10. Academic Support: Appreciative Inquiry on Leadership
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  • 14. and running into barriers?
  • 15. trying to reach out to millennials?
  • 16. Or maybe the biggest barrier is LIFE
  • 17. but don’t make assumptions
  • 18. do you look like SPAM?
  • 19. or maybe you’re trying to compete with Too many channels?
  • 20.
  • 21. that's a lot of NOISE
  • 22. We’re not asking you to abandon the traditional
  • 23. PROMISE BARGAIN TOOL Clay Shirky Here Comes Everybody
  • 24. be clear about your promise
  • 25. what do you have to OFFER
  • 26. email must be worth opening sent from a friend test subject lines
  • 27. social network Go where they already are let them self-organize don’t police
  • 28. Twitter multiple channels aggregate in one place don’t censor
  • 29.
  • 30.  
  • 31.
  • 32.  
  • 33. SMS must be worth it optional timely
  • 34. virtual worlds plan events inclusion
  • 35. blogs must be worth reading written by peers relevant
  • 36.  
  • 37. Social Media is like a PARTY
  • 38. are you being a good host?
  • 39. PROMISE BARGAIN TOOL Clay Shirk Here Comes Everybody
  • 40. be sure your deal is worth it
  • 41. $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ What is the BARGAIN?

Editor's Notes

  1. MICHEAL Good morning friends, We want to thank you for allowing us this time to tell you what your ULife Office of Technology Integration is up to.   People are communicating to each other in a multitude of new ways at an increasing rate. We could distance ourselves from this notion; we could deny it meaning/power we could spend precious time while we waited on a future status quo.whatever we do, they're not going to stop.