Created Company and then internet-based marketing plan

1. Music
Video
Parties
M. V. P.
Music Video Professionals

2. *
Who Are We?
What’s An MVP?
Objectives
Competitors
Win An MVP
E-marketing Strategies
Budget
Timeline
M. V. P

3. We are a group of 5 Energetic and
Motivated Workers Who Are The MVP’s of
Partying
M. V. P

4. *
Established in 2009
* Started Shooting Amateur Artist’s Music Videos
* Turned Focus to Music Video Parties in 2012
* Based out of Worcester, Massachusetts
M. V. P

5. *
•Stage to
Perform On
•5 Skilled •3 DVD Copies
Professionals of Each Video
•300,000+
songs
M. V. P

6. *
• Men And Women
• State of Massachusetts
• Aged 24 – 44
• Steady Source of Income
M. V. P

7. *
Whatever the Occasion Our Team Will Come
Dressed To Party
M. V. P

8. * 1 Hour Session: $300
- Includes 5 separate costume selections
* 2 Hours Session: $500
- Includes 10 separate costume selections
* 6 Hours Session: $1200
- Includes 30+ costume selections with
makeup artist
 All sessions include a DVD copy of the Music Video
 All DVD’s come pre-edited ready to watch
M. V. P

9. M. V. P

10. 1. Increase Brand Awareness through
Social Media
2. Convert Online Awareness to Parties
3. Become top Music Video provider in
Massachusetts
M. V. P

11. * PartiesoverBoston.com
* Strengths:
* Facebook and YouTube
* Diverse Product Line
* Photo Gallery
* Weaknesses
* Lack of social media
* No Sweepstakes
* No Pricing
* No Expertise in MVP
*
M. V. P

12. * Phenomenon Events and Productions
* Strengths
* Facebook, Twitter, Blog
* Package Deals/Diverse Product Line
* Offer of Free Party to
College/High School
* Weaknesses
* Location – Lawrence, MA
* Lack of specialization
* Younger Target Audience
*
M. V. P

13. Put Your Hats On And Party!

14. * 15 second submission videos are placed on Viddy
* Must follow on Viddy
* Topic changes each month – Impression of Celebrity,
Best Snowman, Best Sports Trick Shot
* Final 10 are posted on Website
* Must provide email, name, address before submission
* End of every month most voted on submission video
receives free Music Video Party
* Voters must subscribe to website to vote
M. V. P

15. M. V. P

16. *Social Media
* Facebook
* Twitter
*Email Marketing
M. V. P

17. *
* Facebook
* 48% of 18-34 year olds check Facebook
when they wake up
Website Number of MA Minutes Average
Users Spent/Month Number of
Followers
Facebook 3.7 Million 405 Minutes 130
7 hours
Twitter 1.3 Million 21 Minutes 27
http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-
2011/ M. V. P

18. Jumpstart Awareness of MVP in Cyberspace using
Facebook and Twitter
Post Past Month’s MVP winner’s submission video and MVP
Views and Likes = Subscriptions
Advertise to New England Residents in Ad Space Units using the
CPC basis (Avg. $.80 per click)
350 click-throughs per month.
Conversion Rate of 3%
Friend all past and future clients with MVP account
Acquire 200 NEW friends/followers per month
M. V. P

19. Ages 24 – 44:
Men: 40%
Female: 36%
M. V. P

20. * Create Account and promote MVP
* Obtain 30 Followers per month
* Promoted Tweet Daily in search results Target Music
Video Party seekers in Massachusetts Area
* Conversion Rate of people who book MVP – 20%
M. V. P

21. M. V. P

22. * Extremely Cost Effective
* Highly Targeted
* Completely Customizable
* Information displayed in “F” Shape
* Easily Measurable
* Open Rate
* Click-through Rate and conversions
* Number of bounces Purchase Email list- MA
Cost $300
600,000+ Total Records
M. V. P

23. http://marketingland.com/e-mail-open-rates-declining-click-through-rates-rising-
study-17005
M. V. P

24. * 50% Open Rate
* 5% Conversion Rate
* 50% Open Rate
* 25% Click-through Rate
* Chance to double opt-in
Statistics
* Average Open Rate In US
* 20%
* Average Click Through Rate In US
* 5.4%
M. V. P

25. Sign up for a Party Receive information
www.MVPmusicvideoparties.com
Consultation, and packet regarding party
select package information
Step 1 Step 2 Step 3
Determine date and Time to
time of Video Party
Party!
Step 4 Step 5
M. V. P

26. *
Campaign Expenses Cost
Facebook: $.80 x 350/month =
Average Cost per Click $280/month
$1,120 over 4 months
Twitter: $1.25 x 30 = 37.50/month
Average Cost per $150 over 4 months
Engagement
Direct Email List One Time Payment
$300
Total Per Month: $317.50
4 Months: $1,570
M. V. P

27. *
Month December January February March
2012 2013 2013 2013
Event • Sweepstakes • 1st Month • Solidify • Judge Overall
Start MVP Customer Effectiveness of
• Campaign • Implement Email Campaign
Start Twitter Database • 3rd Month MVP
• Purchase Campaign • 2nd Month
Email MVP
Database
M. V. P

28. Let’s Party! M. V. P