If you are thinking of a Career in Real Estate, or a change of broker, check this out and give me a call for a personal interview.

2. Welcome to Coldwell Banker ®
Quality Service.
Innovative Tools.
Coldwell Banker Real Estate Corporation
provides the highest quality of service
and innovative tools to help both Sales
Associates and customers in the purchase or
sale of a property.
Coldwell Banker To be a part of the
Core Values:
Coldwell Banker brand
Integrity
•
• Leadership
is truly to belong to the
• Professionalism
premier full-service
• Vision
• Performance real estate company
in the world!

3. Your Coldwell Banker Systems and Tools ®
There’s no need to look anywhere else
but to the Coldwell Banker system for
all of your marketing, prospecting and
promotional needs.
Coldwell Banker Real Estate Corporation
stays on the cutting-edge to create the latest
and most extensive collection of products
and services.
Business Development System
A wide array of customizable print and
multimedia products have been designed
to assist you in effectively prospecting and
farming for business:
s Just Listed, Just Sold, We Participated
materials
“Thanks to the Coldwell Banker s For Sale By Owner and Expired Listings
marketing system, brochure and direct mail program
five of my 16 listings have sold s Coldwell Banker Business Card CD
in the past couple of months. s Open House materials
I can link these sales directly
s Personal promotion brochures
to this marketing strategy.
and flyers
It works!”
s Farming newsletter and postcards
–A Coldwell Banker Sales Associate,
s Customer follow-up programs
Fairhope, Alabama.

4. Your Coldwell Banker Systems and Tools ®
Buyer Services System
System and tools for you to effectively
represent buyers in the home finding
process:
s Buyer Services presentation (print and
multimedia versions)
s Materials to market to first-time
Seller Services System
homebuyers
s Home protection plan (Aon® home System and tools for you to generate
warranty program) more leads and implement a more effective
s Customizable brochures, postcards, listing presentation and transaction with
and promotional pieces on buyer this comprehensive set of products:
representation, buyer services, and
s Seller Services proposal (customizable
related items
listing presentation in both print and
s Coldwell Banker® Buyer Services multimedia versions)
Guarantee
s Top Producer® contact management
s Coldwell Banker HomeBuyer
®
software
Guidebook
s Coldwell Banker Seller Services
Guarantee
“I use the Coldwell Banker® Seller
s Seller Disclosure materials
Services materials and Dress Your
s Seller Services videos on topics such
Home for Success. My clients
comment on how professional my as pricing a home, and preparing a
home for sale (also available in
presentation is. It has helped me to
CD version)
obtain several listings. We are far
s Home Enhancement Guidebook
ahead of the competition.”
and kit
–A Coldwell Banker Sales Associate,
Fairhope, Alabama.
s Blue Ribbon Preferred program

5. Career Development Through Education
Take advantage of all that
Coldwell Banker University™
has to offer.
The Coldwell Banker® organization is
committed to the ongoing professional
development of Coldwell Banker Sales
Associates.
The goal of Coldwell Banker
University™ is to provide
Coldwell Banker Sales Associates
with the opportunity to gain the Coldwell Banker University delivers
knowledge and skills needed to a wealth of classes in diverse settings,
®
become the “Realtor of Choice” such as:
within their marketplace.
s traditional classroom environment
Access to training and education oppor- s at national events
tunities through Coldwell Banker s by teleclass and CD-ROM
University is designed to enhance personal
s through Coldwell Banker University
productivity and profitability by offering
webconnect, a state-of-the-art online
high-quality Coldwell Banker specific
virtual classroom
educational programs that develop the
s on demand learning available 24/7
knowledge and skills vital to the success of
on cbu.com
Coldwell Banker Sales Associates.

6. Name Recognition & Marketing
Generating Leads for You
Building Brand Awareness
for us all.
Coldwell Banker® advertising appears
nationwide on all major network television
and cable stations, and is considered
among the most impactful and effective in
the real estate industry.
Millions of potential customers are
exposed to Coldwell Banker messages —
In addition, marketing planners are
on the radio, in print advertisements, and
developed to help Sales Associates plan
on television during prime viewing hours.
locally in conjunction with the national
campaign to leverage the brand name even
more.
All of Coldwell Banker Real Estate
Corporation’s national advertising is focused
on driving users to coldwellbanker.com,
generating more leads to Sales Associates.

7. Coldwell Banker Recognizes and Awards You
®
Each year Coldwell Banker Real Estate
Corporation honors peak performers who
soar to the highest level of excellence and
achievement, and who serve as an inspira-
tion to others. The organization provides a
wide array of both designation and com-
petitive awards that can be earned even in
your first year with the company.
Monthly, quarterly, and annual regional,
national and international awards are
available to Sales Associates in a range of
categories such as:
Sales Associates who earn any of the annu-
s Top 25 Sales Associates
al competitive regional and international
s #1 agent in each state
awards are honored on-stage at the annual
s Adjusted gross commission International Business Conference, and are
s Total units afforded networking opportunities.
AND, if you earn one of the top designa-
tions, you’ll be invited to the prestigious
Elite Retreat conference where you’ll
participate in educational forums, listen to
international speakers and enjoy events
designed to help you network at the
highest level.
President and CEO Alex Perriello (right) and
COO Jim Gillespie (left) present the 2000 Number
One International Sales Associate award to
Tom Dallas (center) of Coldwell Banker
Residential Brokerage-Woodside,
San Ramon, CA.

8. Events and Networking
Coldwell Banker Real Estate Corporation
offers several important national and
regional events throughout the year to pro-
vide Sales Associates with unique educa-
tion and networking opportunities.
The Coldwell Banker® International
Business Conference (IBC) is the year’s pre-
mier event. This three-day affair is brimming
with seminars, noted speakers and glamorous
entertainment, as well as awards ceremonies Elite Retreat is Coldwell Banker Real
to recognize the individual and company Estate Corporation’s annual “By Invitation
achievements of Coldwell Banker affiliate Only” event for the top producing Sales
offices worldwide. Associates who have achieved outstanding
sales volume for that year. Elite Retreat
honors “the best of the best” with powerful
and inspirational instructors and priceless
insights into the professional practices
Anthony Robbins
of top real estate industry leaders. There’s
2001 IBC Guest Speaker
also plenty of time for high profile net-
working with your peers.
Regional events including sales rallies
and Town Hall meetings provide additional
opportunities for Sales Associates.
Huey Lewis & The News
2001 IBC Entertainers

9. Discover the e-World of Coldwell Banker ®
CBNet
http://cbnet.coldwellbanker.com
Stay Connected. Stay Ahead. Everyday.
True success starts with CBNet, your free
Intranet site available exclusively for
Coldwell Banker Sales Associates, Brokers,
and Office Managers. As the portal to all of
the Coldwell Banker products and services,
CBNet provides access to information about
all Coldwell Banker tools and systems,
industry updates, and more!
Some of the many useful features of
s Register online for the International
CBNet include:
Business Conference and other
s Access to the latest listing, selling and
exciting Coldwell Banker events
prospecting tools and industry news
s Opportunities to network with
s Statistics to use in listing presentations
your peers
s Download logos/images for marketing
s Access to cbu.com
materials
s My CBNet – A customizable
home page
“CBNet is a gold mine of information.
I take my hat off to all those who take
the time to give their tips
and advice to other agents.
It makes my life easier!”
–A Coldwell Banker Sales Associate,
Billings, Montana.

10. coldwellbanker.com
Coldwell Banker®
Real Estate Corporation’s
Award-Winning
Web Site
Direct Contact
Honored with more than 15 awards,
Coldwell Banker Real Estate Corporation coldwellbanker.com provides consumers
proudly offers coldwellbanker.com to with immediate e-mail contact to their local
worldwide audiences. Coldwell Banker office and Sales Associate,
driving them directly to you.
Leads, Leads Leads!
Innovative and Cutting Edge
This innovative and
easy-to-use interna- The Web site boasts the popular Personal
tional Web site aver- Retriever® services for buyers and sellers,
ages more than 360-degree virtual tours and many
600,000 visits (user other online features that distinguish
sessions) per week coldwellbanker.com from all of the rest.
and serves as an effective lead-generation
resource for Coldwell Banker Sales
“One of my recent clients contacted me
Associates.
after seeing my profile page on
Featured Listings coldwellbanker.com. I found them the
perfect home AND got a referral from
coldwellbanker.com features more
them. It would have never happened if it
than 200,000 Coldwell Banker “For Sale”
weren’t for coldwellbanker.com!”
listings. Consumers can utilize the mort-
–A Coldwell Banker Sales Associate,
gage calculator for helpful figures and facts.
Cumberland, Rhode Island.
*Web Trends Report statistics for coldwellbanker.com compiled from
January 1, 2000 to December 2, 2000.

11. cbu.com
cbu.com represents the latest example of
the Coldwell Banker® commitment to pro-
vide you with the training and education
necessary to establish and retain your
unmatched reputation within the industry.
cbu.com is your time-saving education
s An online course catalog jam-packed
resource for information and access to
with more than 100 hours of real estate-
Coldwell Banker online training classes.
specific classes, including classes exclu-
You decide when and where to learn.
sive to the Coldwell Banker system
cbu.com offers:
s Unlimited access to over 80 courses
s On-demand learning available for one low price by subscribing to
to you 24/7 the eLearning Success Series
s Courses at a lower cost than using s Continuing education credit
traditional methods of delivery
s Instant access to live
training information–
date, time, location and
even directions to the class

12. Coldwell Banker Concierge ® SM
Develop “Customers for Life”
with the ultimate buying and
selling program.
Designed to help Coldwell Banker Sales
Associates differentiate themselves from the
competition, the Coldwell Banker®Concierge SM
program provides an unmatched level of
service that supplies the customer with value-
added products and time-saving services
such as cable installation, lawn care and
Benefits to the Sales Associate:
electrical work that will maintain your cus-
s Builds greater professional esteem
tomer relationship throughout the entire
s Builds customer loyalty
sales process and beyond.
s More referrals
The referral - level
s Repeat business
allows Sales Associates
s Higher customer satisfaction
to refer the customer to
s Commission protection
a list of area service
s Risk reduction
providers. Offices using
the full-service concierge model take it to
the next level, arranging appointments and
“My latest closing went very smoothly,
setting up special cost-saving relationships
thanks to Coldwell Banker® ConciergeSM
with customers providing the consumer
taking care of disconnecting
with the most comprehensive “one-stop”
my client’s utilities. Thanks, Concierge!”
shopping experience.
–A Coldwell Banker Sales Associate,
Tucson, Arizona.

13. Career Checklist
To help serve you better, compare
your present office environment with
the possibilities of working for a
Coldwell Banker® affiliate office which
offers the following:
Coldwell Banker Current office
✔
Personal Action Plan development
✔
Challenging work environment
✔
Increasing responsibilities
✔
Lead generation systems that get results
✔
Ongoing education for your experience level
✔
Recognition programs for your achievements
✔
Ability to work independently
✔
Continuous management support
State-of-the-art technology developments in
✔
business tools, e-schools, etc.
Comprehensive prospecting, marketing and sales tools
✔
that distinguish you from the competition
Local and national TV advertisements designed to
✔
drive business to you
✔
Outstanding global brand reputation
✔
_______________________________________________

14. The Cendant Advantage
Coldwell Banker Real Estate
Corporation’s parent company,
Cendant Corporation, is a
As a result of relationships with other
multi-billion dollar, publicly traded enter-
Cendant brands, Sales Associates can
prise known worldwide for its leadership
benefit from significant cost savings on:
and unsurpassed products and services.
s Vacation resorts
Cendant is the world’s largest real estate
s Car rentals
franchisor and prides itself on investing con-
tinuously in the newest and most innovative s Cellular, telephone and
technologies for research and development, computer equipment
systems and products, and business tools. s Custom software for accounting
In addition, a Cendant wholly owned sub- and lead management
sidiary owns the largest corporate relocation
s Home warranty
company.
s Home security systems
Belonging to the Cendant family as …and so much more!
a Coldwell Banker® affiliate has many
Moreover, the Cendant Global Referral
advantages for Sales Associates and their
Network (CGRN) connects Sales Associates
customers.
to more than 8,000 Cendant-franchised real
estates offices worldwide, providing more
referral opportunities and driving more
leads to your door.

15. Getting Started
Qualities and skills
you need to succeed:
s Self-motivation
s Ability to start and run a business
s Organization and follow-through
s Good time management skills
Steps you need to take to
jump-start your career with a
s Computer skills and technology
resourcefulness Coldwell Banker® affiliate:
s Excellent verbal and written
communications skills q Complete all academic requirements
and pass your state or provincial
s Ability to adopt a mindset for a
real estate exam
career that is NOT “9 to 5”
q Generate commission income
from sales
q Maintain an active inventory
“I can already see
of listings
a difference [after three weeks]
the Coldwell Banker name q Pursue daily contact with customers
has made in my business
q Gain daily appointments with
with clients and other realtors new prospects
in the community.”
q Develop and implement your
–A Coldwell Banker Sales Associate, Personal Action Plan
Sugar Land, Texas.
q Meet frequently with your manager
q Stay abreast of industry trends
and training opportunities

16. An Investment in Success
Following are some expenses you should
anticipate to start your career.
Education, licensing, Association
membership:
Licensing classes $ ______
Business setup:
License fee $ ______
Business cards & stationery $ ______
Exam fee $ ______
Personal computer $ ______
Board of REALTORS®
membership $ ______ Beeper/cellular phone $ ______
MLS dues $ ______ Other $ ______
Lockbox fee $ ______ Marketing tools:
Personal promotion items $ ______
Ongoing education $ ______
Prospecting materials $ ______
FastStartSM Training Program $ ______
Listing materials $ ______
Other $ ______
Buyer materials $ ______
Other ___________________ $ ______
___________________ $ ______
Beginning Sales Associates at our office typically generate
their first income-producing transaction within _____ weeks.