67. Santa Monica College, Student Services Center SITE DESIGN – Phase II PICO BLVD . DRESCHER HALL THEATER ARTS STUDENT SERVICES ARTS COMPLEX HSS PARKING STRUCTURE C CAYTON CENTER PE BUILDING SCIENCE BUILDING BOOK STORE
121. 74% Occupied (3 rd Floor largely vacant) Sales = $425 per square foot Ice Rink is most recognizable feature Constructed in 1981 250,000 SF (inline tenants) Pre-purchase Performance 100% Occupied Sales = $750 per square foot Ice Rink business doubled Food and beverage business tripled New American Girl concept Appraised value increased by $130 million beyond investment costs Additional 75,000 SF Post Reposition Performance
129. 79% Occupied $179 ADR Incredible location Little differentiation from the competition 432 Keys Average group business Pre-purchase Performance 85% Occupied $220 ADR 447 Keys Tripled food and beverage business Attracted highest paying group business Post Reposition Performance
136. 65% Occupied Average rent = $12 per square foot Pre-purchase Performance 93% Occupied Average rent = $20 per square foot Post Reposition Performance
137. San Francisco 98 Battery Street, Suite 300 San Francisco, California 94111 415.683.2000 San José 60 Pierce Avenue San José, California 95110 408.295.5446 Los Angeles 523 West 6th Street, Suite 245 Los Angeles, California 90014 213.629.0500 www.SteinbergArchitects.com Sculpting Space. Shaping Life.
* Student Housing - Sometimes need to respect existing vocabulary * Focus on creating outdoor rooms - through landscape
* Student Housing - Sometimes need to respect existing vocabulary * Focus on creating outdoor rooms - through landscape
* Icon - Captial of Silicon Valley * Contemporary expression of traditional forms (dome) and ideas (courtyard)
* Icon - Captial of Silicon Valley * Contemporary expression of traditional forms (dome) and ideas (courtyard)
Largest Silicon Valley Architect - 50 years
LA Office Group Photo 2008 CG8107_MASTER.tif
Expanded
Expanded
PLAN.jpg
Crafton Hills College Campus Master Plan Ren View Bird's-eye Watercolor XX02_MASTER.tif
Crafton Hills College Campus Master Plan Ren View of Humanities Cluster Watercolor XX01_MASTER.tif
Crafton Hills College Campus Master Plan Ren View of Living Wall XX05_MASTER.tif
Crafton Hills College Campus Master Plan Ren View of Main Quad XX06_MASTER.tif
Circulation Strictly Internal & Constricted
FINAL_RENDERING_2(Modified with Dusk Sky).tif
PLAN.tif
West Valley College Fox Center Ext Birds Eye XX01 CG Rendering.tif
RCC Quad Ext Side of Entry JEL21.tif
RCC Quad Ext 1st Floor Columns JEL76.tif
RCC Quad Int Classroom with Students JEL93.tif
Carlsbad by the Sea Det Courtyard to Sea MR11_MASTER.tif
Carlsbad by the Sea Det Courtyard to Sea MR11_MASTER.tif
Park Townsend Ext Side XX02_MASTER.tif
Ext Angled Street AaCP JL09_MASTER.tif
Markethouse Lofts Ext Entry EF11_MASTER.tif
CSUF_PhaseIII_Model1_2122.tif
CSU Fullerton Rend 02 Gateway to Plaza HZ02 Rev2.tif
CSUF_PhaseIII_Model1_2034.tif
CSUF_PhaseIII_Model1_2085.tif
CSU Fullerton Rend 05 Residential Forecourt HZ01.tif
CSU Fullerton Rend 06 Section Interlocking Interior Public Spaces MZ01Rev3.tif
no floor
In the 60s they put in office bldgs and ruined the historic detail.
The opportunity of a ground floor that can now participate with the 2 floor space; convert to high quality european style food market; this wasn’t something that was there in the plans; we created a destination point.
REPLACE PHOTO
No distinction – no personality. All the same at every level. Losing tenants on 3 rd level.
We approached it not as retail but as a civic project.
No circulation around ice rink.
One of the design team’s primary objectives was to create a public space that acts as a real-life urban pedestrian experience. Shoppers embark on sensory journey as they navigate the 3 redesigned floors of the mall, which emulate a dense downtown environment. Circulation was key in this project. Reshaped rink to bring more visibility to tenants. A bank of “scissor” escalators in the Central Court provides vertical access without blocking the view. The domed glass roof also contributes to the creation of open-air circulation hubs, which provide visual orientation and keep the pedestrian flow pattern moving smoothly.
Circulation was hidden and unclear.
Created an event at nodes; create a center of energy and 3D elements. One thing we try to do on every project is to bring art to the project.
REPLACE PHOTO
REPLACE PHOTO
Part 1: Enhance existing
Cabinet, bench, creating new space
Part 2: Adding New
Looked at different options We added a pavilion on the back of the building. This helped create revenue to pay for the renovation. Before, the 23rd floor was meeting rooms but they were difficult to access. We added 13 keys, much higher $$$
OPPORTUNITIES REALIZED Reposition vs. Renovation Design strategy – elevate our competitive edge Additional keys Capture higher paying group business Additional catering business by creating unique venue Create restaurant and bar consistent with 4 diamond rating Exploit the success of the mall – Synergy