Presentation given on IBM Developer Days 2013 in Zurich. Leverage ideation blogs (jams, voting) enables a product owner to connect with his stakeholders. The ideas can be linked to agile work management (scrum stories, tasks) and test management activities.

1. Zurich, 20. November
Leveraging Social Business to improve
communication with your stakeholders
Thorsten Gau | SB-11.55
IBM DeveloperDays 2013
© 2014 IBM Corporation

2. IBM DeveloperDays 2013
Thorsten Gau

IBM since 1994
– Distinguished Engineer / Executive Architect
– Chief Architect Global Business Services, Germany
– Led several global systems integrations- and
application development projects. Team size 3-550
– Expertise: Software Engineering, Methods, Tools,
Social Business, Enterprise 2.0, BPM, SOA, Enterprise Architecture
– Board member of Technical Expert Council central.
An IBM Academy of Technology affiliate.

Open Group

Responsible for Development Methods, Tools & Architecture education
http://about.me/tgau
@tgau
© 2013 IBM Corporation

3. IBM DeveloperDays 2013
Agile development is well understood
DevOps extents agility into deployment and application operation
Build
Publish
Agile
Ops
Design
Agile
Dev
Prioritize
3
Deploy
Test
Monitor
Continuous Feedback
Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders
© 2013 IBM Corporation

4. IBM DeveloperDays 2013
Communication challenge: Business and IT speak different
languages. Most stakeholders are not part of the project.
External & Internal
Stakeholders
Scrum slang
Inception
Initialisierung
Elaboration
Konzept
Construction
Realisierung
Transition
Einführung
RUP / HERMES phases
4
Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders
© 2013 IBM Corporation

5. IBM DeveloperDays 2013
The Dev-team expects that the Product Owner has the right, current
and ranked requirements in the backlog – anytime.
The market
Customers
IT
Business
IT
Client
Dev
5
Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders
Ops
© 2013 IBM Corporation

6. IBM DeveloperDays 2013
The project team learns about the stakeholder business needs and
requirements via Social Collaboration in an extended community
Personal
Networking
Subscribe,
aggregate
Profiles
Feeds
Rank Ideas
Specifies
Ideation
Requirements
Defines
Responsible for
Plan
Work items
Follows
Discuss, support
Process
Forums
Community
Project
Version
Integration
Files
Publish
Wikis
Produces
Social Collaboration
Share, organize
Bookmarks
Links
Announce
Build
Project Collaboration
Shares
IBM Connections
Blogs
Dashboard
Generate
Events
Integrated Technologies
The community is comprised of
stakeholders like external customers or
internal business end-users
The project team is comprised of project
managers, business, analysts, architects,
developers, testers, etc.
© 2013 IBM Corporation

7. IBM DeveloperDays 2013
Profiles give stakeholders a face and enable social networking.
Within an enterprise they show reporting / decision structures.
https://www.ibm.com/developerworks/community/profiles/html/profileView.do?key=5e0ae585-8377-43ef-b0f0-ba82580d3753
7
Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders
© 2013 IBM Corporation

8. IBM DeveloperDays 2013
Ideation Blogs enable collaborative idea generation and voting
https://www.ibm.com/developerworks/community/blogs/
Wde0f0bb63f03_4503_843d_4e70b987decc/?lang=en
8
Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders
© 2013 IBM Corporation

9. IBM DeveloperDays 2013
‚Classic‘ text processor documents (Word, OpenOffice) are not
flexible enough for the fast paced reality most businesses face
9
Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders
© 2013 IBM Corporation

10. IBM DeveloperDays 2013
The work is managed in Jazz(Hub). A Rational Team Concert plan
displays the work breakdown of a Feature into WorkItems
10
Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders
© 2013 IBM Corporation

11. IBM DeveloperDays 2013
Offering trend reports to stakeholders shows progress and grows
trust
11
Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders
© 2013 IBM Corporation

12. IBM DeveloperDays 2013
Summary of tools used to manage the development artifacts
IBM Connections
Testresult
Defect
Idea
Feature,
Task
Wiki
Config Mgmt
Agile Project
Management
RTC
Rational
Team
Concert
Testscript
Requirement
Spec
Use Case
Requirement
Definition
RRC
Rational
Requirements
Composer
Testcase
Testplan
Test- and
Qualitymanagement
RQM
Rational
Quality
Manager
© 2013 IBM Corporation

13. IBM DeveloperDays 2013
Key takeaways
 Business and IT speak different languages. Most stakeholders are not part of the project.
 Backlog grooming is hard work for the Product Owner.
 Social communities extend the team and enable direct in-context collaboration with various
stakeholders
 Profiles give stakeholders a face and enable social networking
 Ideation Blogs enable collaborative idea generation and voting
 Web-based rich text editors like Rational Requirements Composer (RRC) enable
collaboration on requirement snippets - single artifacts rather than long documents.
 Implementation is managed in web-based work management tools like Rational Team
Concert (RTC) on JazzHub.
 Trend reports show progress to stakeholders. Transparency builds trust.
 Software Development is all about people and collaboration
 Social Business plattforms can improve communication and networking
13
Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders
© 2013 IBM Corporation

14. IBM DeveloperDays 2013
Various tools are integrated through open standards
IBM Connections
Tool X
Vendor Y
OpenSocial
Gadgets
Wiki
Config Mgmt
Agile Project
Management
RTC
Rational
Team
Concert
Requirement
Definition
RRC
Rational
Requirements
Composer
Test- and
Qualitymanagement
RQM
Rational
Quality
Manager
OSLC - Open Services for Lifecycle Collaboration
© 2013 IBM Corporation

15. IBM DeveloperDays 2013
IBM Connections integrates into Rational Team Concert
15
Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders
© 2013 IBM Corporation

16. IBM DeveloperDays 2013
Links
 OpenSocial
http://opensocial.org/
 Open Services for Lifecycle Collaboration (OSLC)
http://open-services.net/
 developerWorks Communities
https://www.ibm.com/developerworks/community/
 JazzHub
https://hub.jazz.net/
16
Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders
© 2013 IBM Corporation