Accelerate 2011-super-accelerator-tim wilson-final-post
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Tim Wilson's 5-minute Super #ACCELERATE session from November 2011 #ACCELERATE conference in San Francisco, hosted by Web Analytics Demystified
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Accelerate 2011-super-accelerator-tim wilson-final-post
- 1. Tim Wilson gilliganondata.com @tgwilson at #ACCELERATE
- 2. Flickr: sweetron @tgwilson at #ACCELERATE
- 3. Flickr: artnow @tgwilson at #ACCELERATE
- 4. Think Different Flickr: topgold @tgwilson at #ACCELERATE
- 5. www Flickr: mikebaird @tgwilson at #ACCELERATE
- 6. Flickr: 24815294@N03d @tgwilson at #ACCELERATE
- 7. Flickr: whatcouldgowrong / striatic @tgwilson at #ACCELERATE
- 8. Flickr: itzafineday / 42106306@N00 / evanosherow @tgwilson at #ACCELERATE
- 9. Flickr: wwworks @tgwilson at #ACCELERATE
- 10. CRM Flickr: marypaulose @tgwilson at #ACCELERATE
- 11. NO! YES! Flickr: nestorlacle / iamratchet @tgwilson at #ACCELERATE
- 12. Flickr: nestorlacle / volk @tgwilson at #ACCELERATE
- 13. Flickr: scobleizer @tgwilson at #ACCELERATE
- 14. Flickr: jdhancock @tgwilson at #ACCELERATE
Notas del editor
- gilliganondata.com10 years: Netgenesis Webtrends Eloqua/Salesforce.com GA/SC/Webtrends/CoremetricsLoveable (likeable) curmudgeongrandmaster of grump (Eric T. Peterson)http://www.flickr.com/photos/sweetron1982/2856240900/sizes/z/in/photostream/http://www.flickr.com/photos/sweetron1982/2856240900/http://blu-news.com/index.php/2010/02/grumpy-old-mengrumpier-old-men-blu-ray-review/
- gilliganondata.com10 years: Netgenesis Webtrends Eloqua/Salesforce.com GA/SC/Webtrends/CoremetricsLoveable (likeable) curmudgeongrandmaster of grump (Eric T. Peterson)http://www.flickr.com/photos/sweetron1982/2856240900/http://www.flickr.com/photos/sweetron1982/2856240900/sizes/z/in/photostream/http://www.flickr.com/photos/sweetron1982/2856240900/http://blu-news.com/index.php/2010/02/grumpy-old-mengrumpier-old-men-blu-ray-review/
- Increasingly complex (more implementations are “broken” than are working)Capturing less of the relevant data – scrambling to keep up with consumer shift to mobile/social – fragmentationIncreasingly under threat from consumer privacy concernsMainstreamWeb Analytics Platforms areFundamentally Brokenhttp://www.flickr.com/photos/artnow/385818375/sizes/l/in/photostream/http://www.flickr.com/photos/keoni101/5530280949/sizes/l/in/photostream/http://www.flickr.com/photos/laszlo-photo/1812013437/sizes/l/in/photostream/
- http://www.flickr.com/photos/topgold/6216081759/
- It’s not about the siteIt’s about peoples’ digital behaviorhttp://www.flickr.com/photos/mikebaird/3072645479/sizes/l/in/photostream/
- http://www.flickr.com/photos/24815294@N03/5909889003/sizes/l/in/photostream/http://www.flickr.com/photos/familymwr/5112942164/http://www.flickr.com/photos/shankbone/6199719210/sizes/l/in/photostream/VOC systems do just this…http://www.flickr.com/photos/foxspain/3293845578/sizes/l/in/photostream/It’s not about capturing all visitors behaviorsIt’s about capturing more complete behaviors of a representative sample
- It’s not about educating the masses to allow trackingIt’s about getting enough visitors to opt in to being trackedhttp://www.flickr.com/photos/whatcouldgowrong/4608963722/http://www.flickr.com/photos/wwworks/3195267875/sizes/l/in/photostream/http://www.flickr.com/photos/hamed/225868856/http://www.flickr.com/photos/striatic/2135057566/sizes/z/in/photostream/http://www.flickr.com/photos/soldiersmediacenter/4685688778/http://www.flickr.com/photos/carbonnyc/3135103537/http://www.flickr.com/photos/wwworks/3196112134/http://www.flickr.com/photos/striatic/2135057566/http://www.flickr.com/photos/notsogoodphotography/2141092203/http://www.flickr.com/photos/striatic/72786656/
- VOC: people will opt in to giving you informationPanels: with a modest incentive, people will let you track their behavior across channelsBusiness Intelligence: a common key is a powerful thingStatistics: even without a perfect sample, powerful insights can be obtainedhttp://www.flickr.com/photos/itzafineday/302929685/sizes/m/in/photostream/http://www.flickr.com/photos/42106306@N00/4309398312/sizes/m/in/photostream/http://www.flickr.com/photos/evanosherow/2236952405/sizes/m/in/photostream/http://www.flickr.com/photos/whogiveahoot_/6011974229/http://www.flickr.com/photos/whogiveahoot_/6011974229/sizes/m/in/photostream/
- http://www.flickr.com/photos/wwworks/3195267875/sizes/l/in/photostream/
- http://www.flickr.com/photos/marypaulose/295058238/sizes/z/in/photostream/Everything you do on the siteConnecting you to your Facebook accountConnecting you to your Twitter accountConnecting you to your mobile devicesConnecting you to your home computerConnecting you to our CRM
- Doesn’t matter – only need a sample (sample bias!)Incentivize them:Better site experience (access to content)Discounts – online or in-store$/EuroBitcoinshttp://www.flickr.com/photos/nestorlacle/463281104/sizes/o/in/photostream/http://www.flickr.com/photos/iamratchet/5118147255/sizes/l/in/photostream/http://www.flickr.com/photos/salty_soul/4736532265/
- http://www.flickr.com/photos/volk/3923745152/sizes/l/in/photostream/http://www.flickr.com/photos/nostri-imago/2844842106/…and you can view the data we have on you and delete it at any time…
- http://www.flickr.com/photos/scobleizer/4171576818/sizes/l/in/photostream/http://www.flickr.com/photos/jgoge123/5823716794/
- http://www.flickr.com/photos/vmiramontes/3758615346/sizes/o/in/photostream/http://www.flickr.com/photos/jdhancock/3436974136/sizes/l/in/photostream/http://www.flickr.com/photos/hey__paul/6212784186/sizes/o/in/photostream/http://www.flickr.com/photos/9217224@N06/3338047798/sizes/o/in/photostream/