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Best Match Tips Webminar for Thailand Sellers
Recap: Current Best Match v1 Relevance ,[object Object],[object Object],[object Object],Item Quality “ ipod nano” = Sort Result ,[object Object],[object Object],Seller Performance ,[object Object],[object Object],100% 0% X 100% 0% SELECTION VALUE TRUST X 100% 0%
Fixed Price Factors in US/UK/DE Best Match v2 Relevance ,[object Object],[object Object],Item Quality “ ipod nano” ,[object Object],Seller Performance ,[object Object],[object Object],[object Object],[object Object],100% 0% X 100% 0% X 100% 0% ,[object Object],[object Object]
Best Match 2.0 Example ,[object Object],X X 0 Score  in  Best Match X X ,[object Object],Max Possible Score for All Sellers 100% 0% Relevance Min Possible Score for All Sellers Johnny_bad Actual Score ≈ 50% ,[object Object],[object Object],Item Quality 100% 0% Max Possible Score for All Sellers Min Possible Score for All Sellers Johnny_bad Actual Score ≈ 80% Seller Performance ≈ ,[object Object],100% 0% Max Possible Score for All Sellers Min Possible Score for All Sellers Johnny_bad Actual Score ≈ 0%
New Best Match 2.0 – US/UK/DE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ways to create an effective impression ,[object Object],Nice Photo Good Subtitle Free shipping Top Rated Seller Badge Relevant Title
Recap: Best Match v2 – New Bucket For New Fixed Price ,[object Object],Auction Fixed Price Established Fixed Price (Multi Quantity) New Fixed Price (Multi / Single Quantity) Sorted by Sales / Impression X Sell. Perf. X etc. Sorted by  Predicted Score X Sell Perf.  X etc. Mixed by  %  of weight Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit  Search Result page Sorted by Time Ending Soon X Seller Performance
Factors for New FP in BM v2 . Relevance ,[object Object],[object Object],[object Object],Predicted Item Quality “ ipod nano” ,[object Object],Seller Performance ,[object Object],[object Object],[object Object],[object Object],100% 0% X 100% 0% X 100% 0% FP: Fixed Price items * ASP – Average Sold Price of similar item ** ASHC – Avg. Ship Cost of sold similar item Once items start to generate x number of impression above certain level, item will no longer be considered new FP. Then, BM will use  Sales / Impressions for ranking
Best Match v2 Tips  on US/UK/DE
#1. New FP items of Good Quality now have reasonable visibility on Page 1 even without a sales history. ,[object Object],New FP (< XXX Impressions) ranked by pricing, shipping, item/seller quality, etc.
#2. MORE PRICE COMPETITION ON FP – Listings with high sales/impressions can rise quickly over night. ,[object Object],[object Object],[object Object],[object Object],… … … Only 2 Sales in A single day can skyrocket this listing to page 1.
# 3 – Use Feature First Carefully in BM 2.0 Quick Recap of Feature First ,[object Object],[object Object],[object Object],[object Object]
#3. Use Feature First (FF) Carefully – FF May Hurt Your Sales / Impressions in long run. … … … … … … ,[object Object],[object Object],[object Object],[object Object],In BMv1, this item ranked 2nd, but in BMv2, it ranked 226! Too high impressions Good Sales / Impressions ratio
Best Match Tools Demo
Search Visibility Tool  – Detail report on each item Is my listing being seen by certain keywords? Sales / Impressions = Click-through rate X Sales through rate Sales through rate – sales / view item count: >20% - Excellent >10% - Good <5% - Poor on View item page (more pic, description, terms, shipping, etc.)
Search Visibility Tool – US/UK/DE (AKA, Best Match v2 Seller tool) Sales / Impressions is the key factor: >0.40% - Excellent >0.20% - Good <0.10% - Poor on overall perform Useful to Fixed Price items Click-through rate for seller reference: >2% - Excellent >1% - Good <0.5% - Poor  on search result (picture, price, KWs)
Best Match 2.0 Metric Guideline >0.40% - Excellent >0.20% - Good <0.10% - Poor Check Click-through Rate and Sales/Unique Click-through metric Impression is the numbers of times your listings has been displayed to members in search results Sales/Impression is the sales generated per impression Sales/ Impression >2% - Excellent >1% - Good <0.5% - Poor Listing in Research Result (Photos, Title, Subtitle, Price, TRS, Shipping)  People clicking your listing on research result Click-through Rate Check listing description; compare with best-in-class sellers What to check if Number is Low >20% - Excellent >10% - Good <5% - Poor Guideline Acceptable #’s People buying your item after reading listing description  Definition Sales/Unique Click-through  Important Ratio
Recap: Understand 3 key terms in Search Visibility Tool ,[object Object],Sale  through  rate Click- Through rate Sales / Impressions Search Result page View Item page Success Sold page
Tool for Best Match v1 on AU ,[object Object],[object Object],[object Object],[object Object],[object Object]
Log in with your ID, search with your KWs Rank of your item on AU site Some info about your competitors Specific Tips for you on how to improve General Tips on how to do good with AU BM

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eBay match seminar for Thail sellers

  • 1. Best Match Tips Webminar for Thailand Sellers
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Best Match v2 Tips on US/UK/DE
  • 10.
  • 11.
  • 12.
  • 13.
  • 15. Search Visibility Tool – Detail report on each item Is my listing being seen by certain keywords? Sales / Impressions = Click-through rate X Sales through rate Sales through rate – sales / view item count: >20% - Excellent >10% - Good <5% - Poor on View item page (more pic, description, terms, shipping, etc.)
  • 16. Search Visibility Tool – US/UK/DE (AKA, Best Match v2 Seller tool) Sales / Impressions is the key factor: >0.40% - Excellent >0.20% - Good <0.10% - Poor on overall perform Useful to Fixed Price items Click-through rate for seller reference: >2% - Excellent >1% - Good <0.5% - Poor on search result (picture, price, KWs)
  • 17. Best Match 2.0 Metric Guideline >0.40% - Excellent >0.20% - Good <0.10% - Poor Check Click-through Rate and Sales/Unique Click-through metric Impression is the numbers of times your listings has been displayed to members in search results Sales/Impression is the sales generated per impression Sales/ Impression >2% - Excellent >1% - Good <0.5% - Poor Listing in Research Result (Photos, Title, Subtitle, Price, TRS, Shipping) People clicking your listing on research result Click-through Rate Check listing description; compare with best-in-class sellers What to check if Number is Low >20% - Excellent >10% - Good <5% - Poor Guideline Acceptable #’s People buying your item after reading listing description Definition Sales/Unique Click-through Important Ratio
  • 18.
  • 19.
  • 20. Log in with your ID, search with your KWs Rank of your item on AU site Some info about your competitors Specific Tips for you on how to improve General Tips on how to do good with AU BM

Notas del editor

  1. KS