15. Search Visibility Tool – Detail report on each item Is my listing being seen by certain keywords? Sales / Impressions = Click-through rate X Sales through rate Sales through rate – sales / view item count: >20% - Excellent >10% - Good <5% - Poor on View item page (more pic, description, terms, shipping, etc.)
16. Search Visibility Tool – US/UK/DE (AKA, Best Match v2 Seller tool) Sales / Impressions is the key factor: >0.40% - Excellent >0.20% - Good <0.10% - Poor on overall perform Useful to Fixed Price items Click-through rate for seller reference: >2% - Excellent >1% - Good <0.5% - Poor on search result (picture, price, KWs)
17. Best Match 2.0 Metric Guideline >0.40% - Excellent >0.20% - Good <0.10% - Poor Check Click-through Rate and Sales/Unique Click-through metric Impression is the numbers of times your listings has been displayed to members in search results Sales/Impression is the sales generated per impression Sales/ Impression >2% - Excellent >1% - Good <0.5% - Poor Listing in Research Result (Photos, Title, Subtitle, Price, TRS, Shipping) People clicking your listing on research result Click-through Rate Check listing description; compare with best-in-class sellers What to check if Number is Low >20% - Excellent >10% - Good <5% - Poor Guideline Acceptable #’s People buying your item after reading listing description Definition Sales/Unique Click-through Important Ratio
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20. Log in with your ID, search with your KWs Rank of your item on AU site Some info about your competitors Specific Tips for you on how to improve General Tips on how to do good with AU BM