1. Ο Μ Α Δ Α : 4 S U R E
B- WEAR
“THE FASHION SPOT”

2. THE TEAM
Σίλια
Βίβιαν
Θάλεια
Κατερίνα

3. PROBLEM – MARKET GAP
• It is not always about a problem
• Give tips that will help any person develop
a fashion sense
• Help people who want to modify their old
clothes, accessorizes, etc.

4. • Save money from buying new
things
• Boost creativity
• The joy of creating something
unique and personal

5. VALUE PROPOSITION
• Innovative page (application) that
provides our future followers/
customers with unique fashion
advice
• Website including all fashion-
related topics

6. PRODUCT
• Web page (that will be made into
an application)
• Outfit ideas
• DIY advice and tutorials with
photos, sewing techniques
• Latest trend reports

7. • “How to get the look of your favorite
celebrity for less”
• Personal advice from people to people
in our site with photo reports
• “The best advice of the month” awards

10. CUSTOMER BASE
• Bloggers
• Fashionistas
• Young women/ men (15-45) that are
interested in fashion, DIY projects
• Fashion experts that might find some of
our tips helpful

11. MARKET
2013 2017
Regional, cust
omer base
mostly in
Greece
Europe and
hopefully
Worldwide
popular

12. COMPETITORS
• Fashion sites
(Polyvore.com, Lookbook.nu, Who
WhatWear.com, Style.com, Fashion
ista.com)
• DIY
sites(apairandasparediy.com, diy.o
rg, )
• Fashion blogs

13. COMPETITIVE ADVANTAGES
• Everyday outfit advice on how to
combine different colors/
materials, personal interest
• Seasonal outfits (New Years Eve
Outfit, Easter Special, Summer
Parties)

14. • Fashion events, Swap meetings
• Modern and simple site

15. • Our customers will have the
opportunity to post fashion related
questions and get answers not
only from us, but also from all our
others readers
• Each customer will have his own
virtual closet with his outfits

17. REVENUE STREAMS
• Fashion events
• Collaborations with online shops that
will be linked to us and sale their
products on our website
• Sponsorships by designers, fashion
brands
• Subscriptions

18. MILESTONES AND SUPPORT
• In the near future:
- Expand customer base (Europe and
all over the world if possible)
- Raise income
- Gain recognition
- Gradually obtain loyal partners

19. Support from:
• Web designers
• Site developers
• Investors
• Promotion via social media, word-
of-mouth
• Fashion experts- mostly on line

20. Collaborations with:
• Bloggers
• Virtual or physical stores that can
offer discounts to specific pieces
• Stylists
• Designers
• Style experts

21. DRAFT
http://bwear.simplesite.gr