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SOCIALNETWORKING,[object Object]
SOCIAL NETWORKING,[object Object],In this book:,[object Object],[object Object]
   Who do we trust for information?
  Where do we meet people face-to-face?
  Where do we meet people online?
  What is Web 2.0?
  How are people interacting in Web 2.0?
  Netiquette – Some online dos and don’ts.
  How Web 2.0 is applied in real estate.,[object Object]
We all have trust issues.,[object Object],The Nielsen Company, which compiles TV viewing figures, also compiles a biannual  “Trust, Value and Engagement in Advertising” report.,[object Object],The 2009 report shows that 90% of consumers trust recommendations from people they know, 61% trust tv advertising, and only 41% trust online ads that appear in web-search results.,[object Object],The same report tells us that in North America, 72% of consumers believe that by providing information, advertising allows them to make better choices; while humor makes the most engaging form of online video ads.,[object Object],Probably the most interesting piece of information in the report is, as we’ve already seen, that 90% of people trust recommendations from their friends.  As a Realtor, you already know the importance of this fact, and how it can be used to generate referrals.  When you pair that with the consumer’s need for information, and you can see that the most powerful way to grow referrals is to provide information that makes them want to tell their friends about you.,[object Object],You can see the report at www.nielsen.com ,[object Object]
Where Do We Meet People Face-to-Face,[object Object],Our social networks are everywhere.  ,[object Object],Church choir?  Social network.  Softball team?  Social network.  CE Classes?  Those, too.,[object Object],Anywhere where two people come together with a common purpose is a social network.  ,[object Object],Think of all the places where you meet people – from the coffee place on the way to the office, to the gas station, to the office, to the line at the lunch spot you go to every day, and the mall store you stop at on the way home.  All of these places are opportunities for interactions, to talk to people about anything.  Anything but real estate.,[object Object],The moment you make the conversation about real estate, you’re selling your services, and the rest of your relationship with that person will always be a realtor/client relationship.  Make the conversation about them, about your shared experience, and your relationship will be defined by what you have in common.  ,[object Object],If you behave like the wolf in those Looney Tunes cartoons and your eyes turn to $ signs when your new friend mentions real estate, they may be uncomfortable recommending you to their social network.  ,[object Object]

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Social networking

  • 1.
  • 2.
  • 3. Who do we trust for information?
  • 4. Where do we meet people face-to-face?
  • 5. Where do we meet people online?
  • 6. What is Web 2.0?
  • 7. How are people interacting in Web 2.0?
  • 8. Netiquette – Some online dos and don’ts.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
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