This is a short presentation about how social media can be used to engage your users and build your brand.

1. SOCIAL MEDIA: BRINGING IT BACK TO BASICS
BY CHLOE NICHOLLS

2. Traditional media channels
ONE-WAY COMMUNICATION

3. SOCIAL MEDIA HAS DISRUPTED
TRADITIONAL FORMS OF MEDIA
BRAND

4. HOW CAN BRANDS USE CONTENT
STRATEGY TO ENGAGE
CONSUMERS AND DRIVE REACH VIA
SOCIAL MEDIA CHANNELS?

5. #1 Building a community

6. Using scheduled 'Twitter chats' to directly engage
with your followers

7. Using Pinterest to visually display
your products via a mood board

8. Using video to spread your message

9. Using Flickr to display your photos
& engage with your community

10. Using influential bloggers as brand
evangelists

11. Using Buzzfeed to sponsor content
via native advertising

12. But what happens when social
media goes wrong?

13. Scheduled Tweets can sometimes
contain accidental messaging

14. Posting images on Facebook that
alienate your audience
Original Artwork by
Rosea Posey

15. Or using Facebook as a forum to
argue with your customers

16. I've heard this all before!
Give me something new?

17. Upload your own playlists to
Mixcloud

18. Create your own branded content via Urturn

19. Use targeted marketing via the GPS
mobile app Waze

20. To recap:
● Social Media is a two-way conversation
● Using different types of channels with specific targets =
more engagement
● Social Media is a great way to engage with your
audience, and get instant feedback about your products
● Although it can be low-cost, Social Media outreach
requires a budget - especially when producing video
content and sponsored blog posts
● Don't use Social Media to just sell your product, think of
it as an extension of your brand
● Brands should keep an eye out for startups that explore
new ways to produce content, increase reach and
engagement for their community