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Inbound Marketing for High Tech B2B
- 1. Sam Beal & Associates
Business Intelligence
Inbound Marketing
High Technology
Sam Beal & Associates ©2013
- 2. What is Inbound Marketing?
Customers reaching out to you
Better ROI than outbound
Success is a function of:
Website effectiveness
Content – on your site and on the web
Conversations on the web i.e. social
Sam Beal & Associates ©2013
- 4. The Funnel
Search
Landing Page Quality
Rich Content
Conversion methods
Sam Beal & Associates ©2013
- 5. Search Matters
Organic search is ~free
Engineers use search
Your products & services must be on page 1
And must be near the top to be clicked
Sam Beal & Associates ©2013
- 7. Search Matters
Search Engine Results Page - SERP
Where do your products rank
Where do your keywords rank
Search engines filter (bias) results
Search history, IP, social activity, etc.
Use tools to unbias results
Sam Beal & Associates ©2013
- 8. SERP Analysis
#1 on page
Ranking
Keywords
Sam Beal & Associates ©2013
- 9. How do you improve SERPs
Search Engine Optimization
Quality Content
and/or
Outbound Marketing with SEM
Search Engine Marketing
Sam Beal & Associates ©2013