Video chat with Jason Gartner, Marc Haberkorn and Ryan Boyles held on December 6th 2013. More information about Impact 2013 http://ibm.com/impact See replay of video chat http://bit.ly/GXnxXV

1. Using Patterns of Expertise in IBM
PureSystems
© 2012 IBM Corporation

2. Technology is the leading force for impacting business
Factors impacting organizations:
1
1. Technology factors
2. People skills
3. Market factors
4. Macro-economic factors
5. Regulatory concerns
6. Globalization IBM CEO Study 2012
Source:
Speed Value Responsiveness
90%
view cloud as
20B+
Intelligent business
critical to their plans Extended Reach assets New Insights
1Billion
Smartphones and 1.2 billion
2.7ZB
of digital content in
mobile employees by 2014 2012, up 50% from 2011
© 2012 IBM Corporation

3. However, only 1 in 5 organizations can allocate more than half of
their IT budget to innovation
Less Efficient IT Organizations Most Efficient IT Organizations
New New
projects projects
Maintaining Maintaining
existing 35% existing 53%
infrastructure infrastructure
65% 47%
Less effective use of technology: More effective use of technology:
43% first and fast technology adoption 86% first and fast technology adoption
1% move virtual machines to meet desired outcomes 58% move virtual machines to meet desired outcomes
21% use storage virtualization 93% use storage virtualization
3% use a storage service catalog (tiered storage) 87% use a storage service catalog (tiered storage)
© 2012 IBM Corporation

4. IT Operating Costs
Worldwide Spending on Servers, Power, Cooling, and Management
Administration
$247 B est.
$217 B
$175 B 11%
$130 B 12% 22% 20%
$100 B 16%
11% 33%
8% 43%
29% 46% 51% 66% 69%
63%
1996 2001 2006 2011 2013
New Server spending Power and cooling costs
Server management and admin
Source: IDC, 2012
costs © 2012 IBM Corporation

5. It is time for a new class of expert integrated systems
Systems with integrated expertise and built for cloud
Built-in Expertise Integration by
Capturing and Design
automating what Deeply integrating and
experts do tuning hardware and
software
Simplified Experience
Making every part of the IT lifecycle easier
© 2012 IBM Corporation

6. Delivering the value of expert integrated systems
Infrastructure Application Platform Data Platform
Delivering Infrastructure Services Delivering Platform Services Delivering Data Services
© 2012 IBM Corporation

7. Infrastructure Pattern Example: Different data workloads require different
solutions
E-commerce Customer Analysis Real Time Fraud Detection
Transaction Processing Reporting and Analytics Operational Analytics
7 © 2012 IBM Corporation

8. PureData offers three Infrastructure Patterns to meet these needs
E-commerce
Scalable Transactional Database
Transaction Processing Reporting and Analytics Operational Analytics
8 © 2012 IBM Corporation

9. Value of Patterns & Workload-Aware Management: Built-in Expertise
Workload-Aware Management  Deep value with no scripting
 Environment is “modeled” by
• Configure middleware pattern creators, not
“scripted” by users
• Connect middleware components in
 Patterns available in
multi-server topology PureSystems Centre for
• Configure high availability select IBM, ISV, and 3rd
party products
• Policy-based elasticity
• Ongoing lifecycle management
• Middleware-level monitoring
• ….all without scripting!
 Represents “commodity
General Purpose Management deployment” capability
• Provision storage, VMs, VLANs, etc.  Requires user to implement
scripts, own part of the
• Runbook automation (scripts) process
• Infrastructure level monitoring
 Broad coverage: handles
the “everything else”
Most clients will need a mix of both
© 2012 IBM Corporation

10. What the business wants… What’s required…
Monitoring
Lifecycle
Management
© 2012 IBM Corporation

11. What will be needed tomorrow…
Monitoring
Lifecycle
Management
© 2012 IBM Corporation

12. © 2012 IBM Corporation

13. © 2012 IBM Corporation

14. Initiates a fully scalable Web Application
Monitoring
Lifecycle
Management
Deploy Software
application
Monitoring
Lifecycle
Management
© 2012 IBM Corporation

15. Use PureApplication & PureData Systems together!
Monitorin
g
Software Lifecycle
Deploy application Managem
ent
15 © 2012 IBM Corporation

16. Extensibility from the broadest ecosystem is made easy
New IBM PureSystems Centre:
 Gain access to a broad community of IBM
and certified partner expertise
 Download optimized, deployable
application patterns from 100+ leading ISV
partners
 Search by solution area, industry or
system
 Download fixes and patches
 Access to developer community
Also run your existing
applications today*
© 2012 IBM Corporation

17. PureSystems makes a big splash at Impact
“The rockstar of this year’s IBM Impact conference was
not any particular keynote…The most important figure to
take the stage on Monday was an eight-foot-tall box, the
PureApplication System from IBM’s new PureSystems
family.” Internet Revolution
We had a record breaking attendance from all around the world in 2012
and we’re expecting even more in 2013!
•PureSystems was featured in day •PureSystems Social Meet-up
1, 2 and 3 General Sessions
•Multiple PureSystems sessions •Business Partner Summit
hands-on labs & demos in the keynote & Partner Zone in
Technology Center Solution Center
•Live demo by Jason McGee •PureSystems trials for
developers at Unconference
•6 PureSystems on-site, allowing •Full press and analyst access
hands-on experiences for attendees
© 2012 IBM Corporation

18. SAVE THE DATE
Impact 2013
April 28 - May 2 • Venetian Hotel & Resort, Las Vegas
Stay connected for updates!
www.ibm.com/impact
Twitter: http://twitter.com/IBMImpact
Impact Blog: http://www.ibm.com/impact/blog
Facebook: http://www.facebook.com/ibmimpact
Livestream: http://www.livestream.com/ibmimpact
© 2012 IBM Corporation

19. Questions? Please join us to continue the conversation
#IBMImpact
Thank You!
© 2012 IBM Corporation