Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. It requires understanding the target audience, their needs and interests, and creating content that addresses those needs on an ongoing basis across multiple channels and platforms. An effective content marketing strategy focuses on creating and curating useful content for the audience while measuring the results and optimizing over time based on analytics and audience feedback.

1. The Content Marketing Process