1. Effective Strategies for
YouTube Promoted
Video Campaign

2. Effective Strategies for YouTube Promoted Video
Campaign
In the year 2011, ComScore’s report in the US showed that YouTube
beat Yahoo’s record as the second largest search engine in the world.
Well in that year, YouTube enticed 5.6 billion monthly viewers and
the average visitors from the US go to the site 23 times in one month
with an average of 26 minutes duration of viewing videos. What’s
more incredible is that after four months’ time, YouTube delivered
20 billion views. I mean, wow.

3. Effective Strategies for YouTube Promoted Video
Campaign
So by just looking at the data, that’s billions of eyeballs and billions
of minutes spent on just one site that we, as marketers can benefit
from. However, producing a video alone is not enough to succeed in
promoting your products and services on YouTube. You need to
attract viewers.

4. Effective Strategies for YouTube Promoted Video
Campaign
What are YouTube Promoted Video Ads?
Well, promoted video ads on YouTube has the same function as
Google search ads. It helps advertisers and marketers to find a way
to draw and attract attention to view a video, gain channel
subscribers and viewers. This can eventually lead to impact
downstream conversions.

5. Effective Strategies for YouTube Promoted Video
Campaign
Mostly, promoted videos appear according to your search results.
These videos may show up to the right or at the top of the page.
Apart from that, promoted videos enable you to add overlays to your
videos, wherein you can offer a promotion, introduce updates, link
your videos directly to your website and more.

6. Effective Strategies for YouTube Promoted Video
Campaign
Are these promoted video ads effective? ABSOLUTELY. All you need
to do is master it and make it work. Also, it is recommended that you
check whether your company or nature of your business fits this
type of campaign.
Anyway, I have listed here some recommendations on how to make
YouTube promoted videos work for your campaign. Hope this helps.

7. Effective Strategies for YouTube Promoted Video
Campaign
Use entertaining and engaging videos. Ask yourself, would you
watch a video that appears to be boring and nonsense? Most likely
not. When making a video, at least make it catchy and interesting.
Go for the one that makes you think will attract more viewers and
will make them coming back for more. The most successful videos on
YouTube that have gone viral are those that are amateur. So, you
don’t need to overly produce it. What’s important is you deliver the
information clearly.

8. Effective Strategies for YouTube Promoted Video
Campaign
Come up with a killer headline. If possible, make every word count.
The format of your ad is an important part of the video. You can
make use of a headline that has 25 characters and two lines of copy
having 35 characters.

9. Effective Strategies for YouTube Promoted Video
Campaign
Optimize your video description. You don’t only need a killer
headline, you also need a killer description to attract viewers. To do
so, use links and keywords in your video description. You may also
add annotations and use tags to give viewers an idea of what your
video is all about.

10. Effective Strategies for YouTube Promoted Video
Campaign
Create a catchy call to action overlay. No worries because these are
free with promoted video campaigns. Don’t miss this because this is
a way of telling your viewers what they should do next, and this will
also give greater chances for them to become customers.

11. Effective Strategies for YouTube Promoted Video
Campaign
Interact with your viewers. Acknowledge their comments and
feedbacks. So, make sure that you are interacting with your viewers
to build a stronger relationship with them. This could help them trust
you and your services in the long run.

12. Effective Strategies for YouTube Promoted Video
Campaign
If you want to drive more views and traffic to your promoted videos,
be sure that you have enough information or content available. Try
creating a number of videos and upload them unto your YouTube
channel. Then, promote them through social media, blog, website,
etc. Finally, don’t forget to enable feedbacks and YouTube insights so
that you can make an educated decision whether which works best
or works least.