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Is Social Networking Gendered?

©2013 LinkedIn Corporation. All Rights Reserved.
Social Media has revolutionized
our Personal Lives

©2013 LinkedIn Corporation. All Rights Reserved
And Women
Were the Pioneers

©2013 LinkedIn Corporation. All Rights Reserved
Social Media has Revolutionized
Politics

©2013 LinkedIn Corporation. All Rights Reserved
And Women, Again,
Played a Critical Role in it

Tawakul Karman, 2011 Nobel Price

©2013 LinkedIn Corporation. All Rights Reserved
Now Social Media is
Revolutionizing Business

©2013 LinkedIn Corporation. All Rights Reserved
But this Time, Women
Get Skeptical

Source: Microsoft Ipsos

©2013 LinkedIn Corporation. All Rights Reserved
And this is Known for a Fact

Source: Nine Minutes Survey, LinkedIn, April 2012

©2013 LinkedIn Corporation. All Rights Reserved
Can we let the Old Boy Club story
also happen Online?

©2013 LinkedIn Corporation. All Rights Reserved
How can Women
Bolster their Brand with Social Media?

©2013 LinkedIn Corporation. All Rights Reserved
Its all about,
Who You Are

Who You Know

What You Know

©2013 LinkedIn Corporation. All Rights Reserved

11
Who You Are

©2013 LinkedIn Corporation. All Rights Reserved.

12
Grab the Attention

©2013 LinkedIn Corporation. All Rights Reserved.
The First Impression Does Matter

©2013 LinkedIn Corporation. All Rights Reserved.

14
Put Your Brand Front & Center

©2013 LinkedIn Corporation. All Rights Reserved
Let Your Network Speak for You

(recommendations & endorsements)
©2013 LinkedIn Corporation. All Rights Reserved
Who You Know

©2013 LinkedIn Corporation. All Rights Reserved.

17
Do you know how Powerful
Social Media is?

1,773

500k+

15m +

1st Degree

2nd Degree

3rd Degree
There is an Opportunity behind each Connection

You have more connections
than you think
Prospects

Recruiters

Experts

Recommendations
Influencers
Candidates

www.linkedinlabs.com
And Many Existing Networks to Leverage
Just Follow Suggestions

©2013 LinkedIn Corporation. All Rights Reserved
And Take Care

©2013 LinkedIn Corporation. All Rights Reserved
What You Know

©2013 LinkedIn Corporation. All Rights Reserved.

23
It All Starts with Search

©2013 LinkedIn Corporation. All Rights Reserved
Join the Community

©2013 LinkedIn Corporation. All Rights Reserved
Get The Others do the Work For You
Listen to Influencers
Leverage Insights
Be Active

©2013 LinkedIn Corporation. All Rights Reserved
What Makes Good Content?

Including a link drives
twice the engagement

Images results in
a 98% higher
comment rate

Links to YouTube videos
lead to a 75% higher
share rate
But Where is the best place
to Network?

©2013 LinkedIn Corporation. All Rights Reserved
I like coffee
I am drinking #coffee
I am good at
drinking coffee
Watch me as drinking
coffee
Here is where I
drink coffee
My coffee looks
good
Identity

Me, as a person

Me, as an
opinion

Me, as a
professional

©2013 LinkedIn Corporation. All Rights Reserved

Connections

Key apps

Friends, Family and Status, Photo Sharing
Colleagues
& Social Gaming

Fans & Followers

Real-time Micro
Blogging

Colleagues &
Professional Identity,
Business Contacts Connections & Insights
It is All About Giving
The Right Info
To the Right People
At the Right Time

©2013 LinkedIn Corporation. All Rights Reserved
Questions?

©2013 LinkedIn Corporation. All Rights Reserved

40
Thank You

LinkedIn: uk.linkedin.com/in/laurencebret

©2013 LinkedIn Corporation. All Rights Reserved

Twitter: @lbret

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Is social network gendered

Editor's Notes

  1. Make yourself more easily found thanks to crisp, punchy headlines, describing who you are and what you doWrite an authentic summaryFirst personDescriptiveTouch of personalLose the buzz wordsI'm passionate about building companies, growing great teams, and having my work change the world for the better. I've had a diverse mix of experiences, but I'm an operator and problem solver at heart. I studied math and computer science in college. I started my
  2. Make yourself more easily found thanks to crisp, punchy headlines, describing who you are and what you doWrite an authentic summaryFirst personDescriptiveTouch of personalLose the buzz wordsI'm passionate about building companies, growing great teams, and having my work change the world for the better. I've had a diverse mix of experiences, but I'm an operator and problem solver at heart. I studied math and computer science in college. I started my first company when I was 19, which I sold when I was 21. I've worked as an entrepreneur, management consultant, start-up utility player, and now as a global sales and analytics leader
  3. Objectives of this SlideShow the power of original content on LinkedIn, by talking about the Influencers programTalk to publishing in a socially enabled environment, where people are in an active mindset. Our members consume content differently when they’re on LinkedIn. When you’re writing for LinkedIn, you’re writing to create a conversation, not publish an essay. The quality of the conversation is phenomenal. You think carefully about how you’re writing comments, when Richard Branson might read it and you know it’s likely that comment will be seen by your former bosses, future bosses and colleagues and contacts.----------------------------------But now, individuals can follow other professionals on LinkedIn.Not just any professionals, but 150 of the most influential thought leaders on LinkedIn who will be sharing unique knowledge and professional insights. Global thought leaders includingthe likes of Richard Branson, David Cameron, Olaf Swantee and Jacques Attali.This is truly content unlike anything you get on the web or in print. It’s exclusive content that’s caught on fire. Members are getting unique content that they can’t get anywhere else by following Influencers. On LinkedIn, Influencers have become publishers virtually overnight, attracting followers that engage with and share their content – posting hundreds of thousands of comments. (March 1, 2013)