Chief Information Officer, Northern Kentucky University, Presented for The Circuit and discussed the various mobile platforms and the pros and cons of each

1. 9/27/2010
Enterprise Mobile
Northern Kentucky University
Agenda
 Defining “Enterprise Mobile”
 Industry Landscape/Strategy
 Mobile at NKU’s College of Informatics
 Q&A
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2. 9/27/2010
Mobile Today –
How did we get here?
Video Credit: Sybase, Inc.
(Video Credit: Sybase, Inc.)
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3. 9/27/2010
Enterprise – What is a mobile device?
 Smart Phones
 Mobile Phones
 Laptops
 Tablets
 Net-books
 Rugged Devices
 Barcode Scanners
 RFID
 …
Mobile Reality
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4. 9/27/2010
The Enterprise Mobile Puzzle
Enterprise
Business Consumer/
Customer
Mobile
Productivity Infrastructure
-Management
-Security
1st Generation Enterprise Mobile
 email, calendaring, messaging and PIM
 Available for > ten years
 Approximately 85% of North American companies
have deployed wireless email as an example
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5. 9/27/2010
2nd Generation Enterprise Mobile
 “mobilize” their business processes
 Travel & Expenses
 Customer Relationship Management (CRM)
 Mobile dashboards
 Productivity is/was the goal
3rd Generation Enterprise Mobile
 Move past “productivity” apps
 Will grow from the pervasive availability of
network access
 Will take advantage of the advanced features of the
devices
 GPS,HD video cameras are becoming standard and
are creating new application categories
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6. 9/27/2010
SAP impact on the enterprise
 “We’re going to workflow‐enable smart phones so
you can have meaningful, transactive interactions
with your process systems,” said Keith Costello,
executive vice president for business analytics at
SAP
 At some point, CIO’s will expect their vendors to
provide mobile access transparently
ROI of Mobile Solutions
 Internal
 Decrease costs
 Productivity – 24x7 access does impact the bottom line
 Responsiveness to business decisions
 Increased Revenue/ business due to efficiencies
 External
 Increased Revenue
 Increased customer base
 Customer retention through mobile enhanced services
 New Products
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7. 9/27/2010
Infrastructure Architecture
Mobile App INFRASTRUCTURE IS BULK OF INVESTMENT Mobile App
Today’s Discussion
 Defining “Enterprise Mobile”
 Industry Landscape/Strategy
 Mobile at NKU’s College of Informatics
 Questions and Answers
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8. 9/27/2010
Enterprise Mobile Platforms
 iOS (iPod, iPhone, iPad)
 Android (Multiple Device Manufactures)
 RIM (BlackBerry Devices)
 WebOS (Palm Devices)
 Windows Phone 7
 Symbian
 Mobi Sites
 Platform Independence
iOS
 First with app store  GSM technology
 Most available apps  Strong consumer brand
 Stringent review process  Uniformity/ease of use
 Single device manufacture  Development Cost
 One carrier  Cost to end user
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9. 9/27/2010
Android
 Open source software  Ties to Google
 Quickly growing app store  Cost to end user
 Multiple device  Strong consumer brand
manufactures  Questions of uniformity
 Largely customizable
 Multiple carriers
 Third party app
RIM
 Limited app availability  Focus on security
 Single device manufacture  Development cost
 Multiple carriers  Cost to end user
 Business market penetration  Uniformity/ease of use
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10. 9/27/2010
WebOS
 Limited app availability  Development cost
 Multiple device  HTML, Java, AJAX, C
manufactures  Cost to end user
 Multiple carriers  Tied to struggling brand
 Business and consumer  Impact of HP?
users
Windows Phone 7
 Limited app availability  Development cost
 Multiple device  Cost to end user
manufactures  Experience in the
 Multiple carriers enterprise
 Business and consumer
users
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11. 9/27/2010
Symbian
 Top OS worldwide
 Multiple device
manufactures
 Multiple carriers
 Business and consumer
users
 Development cost
 Cost to end user
 Losing market share
 Recently went open source
via Symbian Foundation
Mobi sites
 Available on variety of  Cost to end user
platforms & devices  Not available without
 Varying compatibility/ease internet connection
of use with device
hardware
 Development cost
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12. 9/27/2010
Platform Independence
 Mobile web
 HTML5 and CSS3
 More portability
 Lose native functions
 Adobe
 Adobe Flash Platform
 Flash War
 WebKit
 Produce apps & compile for any
platform
 Dell
IPAD changes everything again
 120 million iOS devices  Apple created an
sold by September 2010 entirely new market –
 In 80 days, Apple the “third screen”
created a $2 billion
business with the iPad
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13. 9/27/2010
Mobile Sweet Spot
Social Portability
Design
Reliability Design
Security Geo-
Location
Business Consumer
Delta iPhone App
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14. 9/27/2010
Forecasting
 2015 mobile web will surpass desktop use
 iOS and Android will continue to grow in market share as
Windows Mobile, RIM,WebOS and Symbian decline
 Continued integration will take place with mobile strategy
and social technologies
 Mobile retail growth with location technology & real-time
technology
 The Mobile Cloud is going to accelerate the adoption of
mobile technologies in businesses
Today’s Discussion
 Defining “Enterprise Mobile”
 Industry Landscape/Strategy
 Mobile at NKU’s College of Informatics
 Questions and Answers
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15. 9/27/2010
Mobile/Web @ NKU’s COI
 Full mobile lifecycle strategy and development
 Strategy definition and refinement
 Mobile project management
 Mobile development
 Mobile marketing, branding, and design
 Website concept, design, and implementation
 Social/Web 2.0 development
 Research Projects
Mobile at NKU
 Mobile Learning apps (iNKU)
 Consumer apps
 San Ramon Fire Department
 Alerting applications (Alerts4me)
 Several Enterprise Apps
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16. 9/27/2010
Tim.Ferguson@nku.edu
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