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Connec&ng	
  to	
  your	
  consumers	
  in	
  a	
  unique	
  way	
  
What	
  are	
  these	
  Codes?
 ๏   QR	
  Codes	
  (Quick	
  Response)	
  were	
  introduced	
  in	
  1994	
  
     by	
  Denso-­‐Wave	
  (Toyota)	
  to	
  provide	
  a	
  way	
  to	
  decode	
  at	
  
     high	
  speeds.
 ๏   QR	
  Codes	
  are	
  open-­‐source
 ๏   Datamatrix	
  and	
  MicrosoH	
  Tags	
  entered	
  later
 ๏   From	
  retailers	
  to	
  manufactures,	
  QR	
  Codes	
  are	
  being	
  
     used	
  to	
  deliver	
  unique	
  informa&on	
  to	
  the	
  end	
  
     consumer.
Calvin	
  Klein
TagHeuer
Real	
  Estate
Many	
  uses
Venice	
  on	
  Vine
Enquirer	
  and	
  Zoo
"Reaching	
  consumers	
  at	
  the	
  point	
  of	
  purchase	
  is	
  extremely	
  important	
  for	
  
Fit	
  Fruit	
  and	
  Vegetable	
  Wash.	
  We	
  are	
  now	
  able	
  to	
  connect	
  with	
  the	
  
consumer	
  digitally	
  by	
  allowing	
  them	
  to	
  scan	
  and	
  get	
  more	
  informa&on	
  
about	
  the	
  product.	
  

In	
  addi&on,	
  using	
  SmartyTags'	
  repor&ng	
  plaVorm,	
  we	
  now	
  know	
  which	
  
geography	
  is	
  engaging	
  the	
  most,	
  which	
  is	
  very	
  valuable	
  for	
  our	
  marke&ng	
  
analysis."
                                                 —	
  Todd	
  Wichman,	
  CEO,	
  HealthPro	
  Brands
Overview
How	
  they	
  work
Benefits

๏   Code	
  Management:	
  	
  Ability	
  to	
  create	
  and	
  manage	
  a	
  set	
  of	
  
    codes
๏   Campaigns:	
  Create	
  and	
  manage	
  campaigns	
  based	
  on	
  &me	
  
    ranges.
๏   Real	
  Time	
  Analy@cs:	
  Data	
  broken	
  out	
  by	
  each	
  code	
  and	
  
    campaign	
  that	
  includes	
  number	
  of	
  scans,	
  mobile	
  type	
  and	
  
    geo	
  data	
  
๏   APIs:	
  Allow	
  developers	
  to	
  build	
  in	
  the	
  SmartyTags	
  system	
  
    into	
  their	
  na&ve	
  applica&ons.
Example	
  execu&ons
 ๏   In-­‐store:	
  	
  deliver	
  digital	
  content	
  at	
  the	
  point	
  of	
  purchase.	
  Video	
  content	
  
     showcasing	
  who	
  is	
  using	
  the	
  product,	
  link	
  to	
  a	
  product	
  selector	
  app,	
  
     tes&monials	
  and	
  even	
  giving	
  them	
  an	
  exclusive	
  offer.

 ๏   Adver@sing:	
  create	
  a	
  code	
  for	
  each	
  print	
  ad	
  to	
  track	
  its	
  performance	
  
     and	
  change	
  the	
  content	
  in	
  real-­‐&me.

 ๏   Packaging:	
  always	
  be	
  able	
  to	
  deliver	
  digital	
  content	
  to	
  the	
  consumer	
  
     while	
  the	
  product	
  is	
  in	
  the	
  home.	
  	
  Product	
  info,	
  offers,	
  video	
  content,	
  
     etc

 ๏   Live	
  Events:	
  deliver	
  informa&on	
  to	
  the	
  consumers	
  who	
  are	
  a^ending	
  
     the	
  event	
  or	
  even	
  allow	
  them	
  to	
  “like”	
  or	
  “tweet”	
  while	
  on	
  loca&on.

 ๏   Mailings:	
  provide	
  a	
  way	
  to	
  connect	
  to	
  the	
  consumer	
  when	
  they	
  receive	
  
     mailings	
  at	
  their	
  home.
Analy&cs
Analy&cs
Ques&ons?

JB	
  Kropp
JB@smartytags.com
@jbkropp
@smartytags
www.SmartyTags.com

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SmartyTags QR Codes The Circuit

  • 1. Connec&ng  to  your  consumers  in  a  unique  way  
  • 2. What  are  these  Codes? ๏ QR  Codes  (Quick  Response)  were  introduced  in  1994   by  Denso-­‐Wave  (Toyota)  to  provide  a  way  to  decode  at   high  speeds. ๏ QR  Codes  are  open-­‐source ๏ Datamatrix  and  MicrosoH  Tags  entered  later ๏ From  retailers  to  manufactures,  QR  Codes  are  being   used  to  deliver  unique  informa&on  to  the  end   consumer.
  • 9. "Reaching  consumers  at  the  point  of  purchase  is  extremely  important  for   Fit  Fruit  and  Vegetable  Wash.  We  are  now  able  to  connect  with  the   consumer  digitally  by  allowing  them  to  scan  and  get  more  informa&on   about  the  product.   In  addi&on,  using  SmartyTags'  repor&ng  plaVorm,  we  now  know  which   geography  is  engaging  the  most,  which  is  very  valuable  for  our  marke&ng   analysis." —  Todd  Wichman,  CEO,  HealthPro  Brands
  • 12. Benefits ๏ Code  Management:    Ability  to  create  and  manage  a  set  of   codes ๏ Campaigns:  Create  and  manage  campaigns  based  on  &me   ranges. ๏ Real  Time  Analy@cs:  Data  broken  out  by  each  code  and   campaign  that  includes  number  of  scans,  mobile  type  and   geo  data   ๏ APIs:  Allow  developers  to  build  in  the  SmartyTags  system   into  their  na&ve  applica&ons.
  • 13. Example  execu&ons ๏ In-­‐store:    deliver  digital  content  at  the  point  of  purchase.  Video  content   showcasing  who  is  using  the  product,  link  to  a  product  selector  app,   tes&monials  and  even  giving  them  an  exclusive  offer. ๏ Adver@sing:  create  a  code  for  each  print  ad  to  track  its  performance   and  change  the  content  in  real-­‐&me. ๏ Packaging:  always  be  able  to  deliver  digital  content  to  the  consumer   while  the  product  is  in  the  home.    Product  info,  offers,  video  content,   etc ๏ Live  Events:  deliver  informa&on  to  the  consumers  who  are  a^ending   the  event  or  even  allow  them  to  “like”  or  “tweet”  while  on  loca&on. ๏ Mailings:  provide  a  way  to  connect  to  the  consumer  when  they  receive   mailings  at  their  home.