Is your business looking to expand toward the US ? Check out Scott Piro's presentation on what you need to know to enter this difficult, but promising market.

2. Is the US market essential
for your business?
• Lots of potential in the US market…
• …but it’s crowded, and difficult to penetrate

3. Research the US Landscape
• Competition
• Market potential
• Costs of market entry

4. Adapting Your Product for the US
• Consumer purchase patterns
• Industry norms
• What pivots are needed?

5. Relocating to the US
• Is it necessary to operate in the US?
• Depends on industry
• For consumer-facing businesses, the sooner
the better

6. US-Centric Appearance
1. Avoid co.il web addresses.
2. US Phone Number with major area code

7. English Website
• Written or proofread by a native English
speaker

8. How Much Money Will You Need?
• Hiring salespeople
• Relocating employees
• Office space

9. North American
Marketing Channels
• Develop a North American marketing
strategy aligned with business objectives

10. US Market Penetration
• Multichannel marketing
• Channel testing
• Combine inbound & outbound methods

11. B2B or B2B2C Strategies

12. B2B or B2B2C Companies
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Public relations
Analyst relations
Search engine optimization (SEO)
Compelling blog
Social media strategy

13. Public Relations
• Think beyond tech blogs
• Goals beyond downloads/new users

14. Analyst Relations

15. Search Engine Optimization (SEO)
• Optimizing your
website
• Inbound marketing
• Relationship with PR

16. Blog
• News events for inspiration
• Publish consistently – same time/day (helps
w/ SEO)
• Spread out authors among staff

17. Social Media

18. • International – senior staff located both in
Israel and the US

19. The Cline Group
• Holistic marketing approach

20. The Cline Group
• Marketing strategy and execution maps to
company’s business goals