The document discusses the origins of enterprise social networks. It states that they were created in 1888 by Alexander Graham Bell and 33 scientists at the Cosmos Club in Washington D.C. The social network was founded on sharing knowledge and passion for topics rather than for profit. It grew organically driven by user-submitted content and focused on bringing together groups with common interests.

1. ENTERPRISE
SOCIAL NETWORKS
New? Or Just Newly Appreciated?

2. WHO WERE
THE CREATORS
ENTERPRISE
SOCIAL
NETWORKS?

3. Generating over $500 Million
in ad revenues annually
WHO WERE
THE CREATORS
ENTERPRISE
SOCIAL
NETWORKS?

4. Generating over $500 Million
in ad revenues annually
One of first user-gen media
models driven by member
WHO WERE
submitted photos
THE CREATORS
ENTERPRISE
SOCIAL
NETWORKS?

5. Generating over $500 Million
in ad revenues annually
One of first user-gen media
models driven by member
WHO WERE
submitted photos
Needed to be accepted
THE CREATORS by members
ENTERPRISE
SOCIAL
NETWORKS?

6. Generating over $500 Million
in ad revenues annually
One of first user-gen media
models driven by member
WHO WERE
submitted photos
Needed to be accepted
THE CREATORS by members
Passion/knowledge centric;
ENTERPRISE not profit centric
SOCIAL
NETWORKS?

7. Generating over $500 Million
in ad revenues annually
One of first user-gen media
models driven by member
WHO WERE
submitted photos
Needed to be accepted
THE CREATORS by members
Passion/knowledge centric;
ENTERPRISE not profit centric
Started and still based on
SOCIAL East Coast in U.S.
NETWORKS?

8. Generating over $500 Million
in ad revenues annually
One of first user-gen media
models driven by member
WHO WERE
submitted photos
Needed to be accepted
THE CREATORS by members
Passion/knowledge centric;
ENTERPRISE not profit centric
Started and still based on
SOCIAL East Coast in U.S.
NETWORKS?
Founded at the Cosmos Club

9. Generating over $500 Million
in ad revenues annually
One of first user-gen media
models driven by member
WHO WERE
submitted photos
Needed to be accepted
THE CREATORS by members
Passion/knowledge centric;
ENTERPRISE not profit centric
Started and still based on
SOCIAL East Coast in U.S.
NETWORKS?
Founded at the Cosmos Club
Alexander Graham Bell

10. Generating over $500 Million
in ad revenues annually
One of first user-gen media
models driven by member
WHO WERE
submitted photos
Needed to be accepted
THE CREATORS by members
Passion/knowledge centric;
ENTERPRISE not profit centric
Started and still based on
SOCIAL East Coast in U.S.
NETWORKS?
Founded at the Cosmos Club
Alexander Graham Bell
33 Scientists

11. Generating over $500 Million
in ad revenues annually
One of first user-gen media
models driven by member
WHO WERE
submitted photos
Needed to be accepted
THE CREATORS by members
Passion/knowledge centric;
ENTERPRISE not profit centric
Started and still based on
SOCIAL East Coast in U.S.
NETWORKS?
Founded at the Cosmos Club
Alexander Graham Bell
33 Scientists
1888

12. Generating over $500 Million
in ad revenues annually
One of first user-gen media
models driven by member
WHO WERE
submitted photos
Needed to be accepted
THE CREATORS by members
Passion/knowledge centric;
ENTERPRISE not profit centric
Started and still based on
SOCIAL East Coast in U.S.
NETWORKS?
Founded at the Cosmos Club
Alexander Graham Bell
33 Scientists
1888

13. Generating over $500 Million
in ad revenues annually
One of first user-gen media
models driven by member
WHO WERE
submitted photos
Needed to be accepted
THE CREATORS by members
Passion/knowledge centric;
ENTERPRISE not profit centric
Started and still based on
SOCIAL East Coast in U.S.
NETWORKS?
Founded at the Cosmos Club
Alexander Graham Bell
33 Scientists
1888

14. Generating over $500 Million
in ad revenues annually
One of first user-gen media
models driven by member
WHO WERE
submitted photos
Needed to be accepted
THE CREATORS by members
Passion/knowledge centric;
ENTERPRISE not profit centric
Started and still based on
SOCIAL East Coast in U.S.
NETWORKS?
Founded at the Cosmos Club
Alexander Graham Bell
33 Scientists
1888

15. NATIONAL GEOGRAPHIC
CHECKLIST
• An interesting, never-ending story...the great unknowns of the world
• Chasing & sharing of knowledge/information a key element
• Member created & supported
• Passion centric; profits followed
• Has buy-in & participation from the industry “mavens”
• The conversation is real...palpable...effervescent...addictive

16. PHILOSOPHY
• Aswe shift from a one-to-many to many-to-many media environment,
communities become the drivers and creators of value through their social
connections
• COOP = Community Oriented Online Productions
• COOP solutions unite groups of people around common interests, while
creating new monetization opportunities for our clients

17. CLIENT NETWORK
Kellogg’s | McDonald’s | Gateway
Business.com | X PRIZE | Google | Progressive |
BT | WolframAlpha | Lenovo | Scottrade | Hachette Filipacchi |
Woman’s Day | PureVideo Networks | Yahoo! Sports | GrindTV.com |
Mousecloud | Corel | TBWA | Nissan | Infiniti | Ford | Mazda | Leo Burnett |
NASCAR | Chip & Pepper Denim | ELLE | General Motors | Pillsbury | Seven-Up

18. X PRIZE FOUNDATION
• MISSION
• Creating radical scientific breakthroughs for the benefit of humanity
• METHOD
• $10Million prize purses for innovations that address social need on a
global scale

19. X PRIZE FOUNDATION
• Scientific
competitions as a
multimedia property
• Built
user-generated community
driven by over 100 teams
• Media partnerships with
established media companies for
complimentary content & ad
sales

20. GOOGLE LUNAR X PRIZE
• Privaterace back to the
lunar surface
• $30 Million prize purse -
highly-leveraged and efficient
marketing vehicle for Google
• Inspireyoung engineers,
scientists, researchers to
share and collaborate on
hard problems

25. LUNAR LEGACY
• Fundraising
product
supporting Google Lunar
X PRIZE
• $10donation provides
users with ability to send a
“Lunar Legacy” to the
Moon

26. LUNAR LEGACY

27. THE MOON & SOUTH POLE
ARE NICE, BUT...

28. “THE CHALLENGES
OF BEING A WOMAN”

29. WOMAN’S DAY COMMUNITY
• First
foray into user-generated
media landscape
• Open calls for tips/tricks that work
• Goalis to lead/manage the
conversation, rather than being the
one and only authority
• Use archive content as support
• Metrics improved across the board

30. STICK WITH THE BASICS
• Have a great story to tell (most good brands do...)
• Don’tworry about the technology...it matters much less
than you think
• Fuel the passion, empower the passionate
• Focus on engagement metrics, not profitability metrics
• Lead the conversation!