Some principles that I follow in my work.

1. 7
PRINCIPLES FOR
PRESENTATIONS
by Alexei Kapterev

2. Here are some principles that I follow
In my work as a consultant and coach
They are not “effective”, “successful”or “right”
This is just something I believe in
Yes, they come from years of experience
But also from some books I’ve read as a child
So without further ado, principle # 1 is...

3. WHAT
is far more important than how

4. Presentations are not about acting
Rather, they are about being authentic
Why most coaches work on body language?
Because it’s difficult to work on content
But content is far more important
When speaker is comfortable with the content
Body language just comes naturally

5. peer-to-peer
communication

6. Presentations are not about manipulating
Other people into doing stuff for you
Rather, they are about communication
Same root as community, yes
They are about sharing ideas
They are about giving your audience a choice
And making clear what your position is

7. PLEASE INTERRUPT ME

8. Presentations are conversations
Conversations are unpredictable
So heavily scripted presentations will suck
(About 99% of the time)
Are you still with me? I need your feedback.
Feedback comes from laughter and applause
but also from facial expressions and questions
We have to ask for it, notice it and react to it

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B IG
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Let’s make the small print
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10. If I cannot fix it I will feature it
But I will not hide it, because
The audience will discover it sooner or later
They’ll get upset and I’ll lose their trust
Also I need that problematic part
To make my story work (no problem — no story!)
Strengths and weaknesses ARE the same thing

11. YO U
ARE
THE
H E RO

12. In a presentation it’s ok to talk about yourself
A LOT
Not because you’re awesome, but because
Best talks come from experience
It’s not about showing off or bragging
It’s about revealing yourself
Being transparent and honest

13. My
target
audience
is simply
“humans”

14. “ Target audience” is an abstraction
So talking to “target audience” is pointless
Of course trying to please everyone
Is equally pointless, but the trouble is
With the word “please”
Rather than “pleasing” we should create
An emotional connection with other humans

15. TECHNOLOGY
MATTERS

16. Speakers can accomplish a lot more by using:
Slide-ware / Clicker / Microphone
Lots of people are scared of technology
Because it feels like surrendering your control
To something that never quite works
But learning to handle those devices
Makes them work so much better

17. WWW.KAPTEREV.COM
If these principles resonate with you,
there’s a chance you’ll like the book !