Another fun finding from Ryan Thompson, founder of http://thedealergeek.com. If you I-frame your inventory pages on your dealership website, you are really hurting your online presence. And it's just awkward.

3. An I Frame (inline frame) is an
HTML document imbedded inside
another HTML document

5.  I-Frames are bad for SEO, site
navigation, and are just plain
awkward
 Your inventory pages are not
getting indexed by Google on
your www.mydealer.com domain
 Makes you look like you are in
2003 Still

6. Easy way to tell

9.  Hard to navigate inventory pages
 Scrolling is awkward
 Often times the contact form is
not easy to fill out (no lead for
you)

10. Because it doesn’t even
know your inventory
exists

11.  It enables them to not have to
pay for a dedicated auto website
vendor ($700 - $1200/month)
 They don’t realize search engines
hate their inventory
 We’re already paying “name 3rd
party site” x dollars per month.

12.  All inventory should sit on the
same domain
 You are losing deals every month
if you I-Frame your inventory

13. Visit http://dealergeek.com