3. Problem
How do we get first year mass media majors thinking
about:
The distinction between form and content
Importance of creativity
Multi-faceted research in message design
Digital workflow
Teamwork
While germinating self-efficacy towards production?
4. Self-Efficacy
Social Cognitive Theory (Albert Bandura)
As we succeed at tasks we gain a greater self-efficacy
towards the task.
Students often have strong self-efficacy towards
entertainment and social media.
Students often find little stimulation from the traditional
research paper.
5. Scrapbook
Mass Media and Society (introduction to media)
Students work in teams of 3-4
Final project presentations
Choose a topic that has been extensively
covered in traditional and social media
6. Assignment
Create a multimedia scrapbook using
PowerPoint
Video editing software
Digital audio software
Print media
Social media
Web and blogging tools
7. Subject
Follow a media event and the way different
media technologies/channels present the event.
Radio
Television
Social media
Film
Print
8. Results
Students used
PowerPoint, Prezi, iMovie, Garageband, animatio
n software, PhotoShop, and other technologies
to tell create their presentations.
The real messages behind cartoons
Women in Media
Evolution of Batman
9. Take away
Challenging students to create media can increase
self-efficacy towards complex technical tasks.
Give them the freedom to explore a topic they are
interested in.
Creating multimedia projects about topics covered in
social media and traditional media allows them to
better understand McLuhan’s notion that “The
medium is the message.”