RSS: the duct tape of web2.0

RSS:
the Duct Tape
of Web 2.0
Rob Clark – theelusivefish.com

Markets are
Conversations
-The Cluetrain Manifesto

Back in the days of yore. . .

WEB 1.0

One way channels
of communication
make for great
monologues but

POOR
CONVERSATIONS

<body id=quot;css-zen-gardenquot;> /* CSS Document */
<div id=quot;containerquot;>
<div id=quot;introquot;> #css-zen-garden{
<div id=quot;pageHeaderquot;> font-family:Georgia, Garamond, serif;
<h1><span>css Zen Garden</span></h1> font-size:12px;
<h2><span>The Beauty of <acronym color:#000001; Style
title=quot;Cascading
Sheetsquot;>CSS</acronym> Design</span></h2> background-color:#000000;
</div> background-image:url(mur_fond.jpg);
<div id=quot;quickSummaryquot;> background-position:top left;
<p class=quot;p1quot;><span>A demonstration of what can be accomplished visually
background-repeat:repeat-x;
through <acronym title=quot;Cascading Style Sheetsquot;>CSS</acronym>-based design. Select any
}
style sheet from the list to load it into this page.</span></p>
<p class=quot;p2quot;><span>Download the sample H1 href=quot;/zengarden-sample.htmlquot;
#css-zen-garden <a {
title=quot;This page's source HTML code, not to be modified.quot;>html file</a> and <a href=quot;/zengarden-
margin:0px;
sample.cssquot; title=quot;This page's sample CSS, the file you may modify.quot;>css file</a></span></p>
}
</div>
<div id=quot;preamblequot;> #css-zen-garden H1 SPAN {
<h3><span>The Road to Enlightenment</span></h3> display:none;
<p class=quot;p1quot;><span>Littering a dark and dreary road lay the past relics of
}
browser-specific tags, incompatible <acronym title=quot;Document Object Modelquot;>DOM</acronym>s,
and broken <acronym title=quot;Cascading Style Sheetsquot;>CSS</acronym> support.</span></p>
#css-zen-garden H2 {
<p class=quot;p2quot;><span>Today, we must clear the mind of past practices. Web enlightenment has
margin:50px 0px 0px 0px;
been achieved thanks to the tireless efforts of folk like the <acronym title=quot;World Wide Web
padding:25px 0px 0px 0px;
Consortiumquot;>W3C</acronym>, <acronym title=quot;Web Standards Projectquot;>WaSP</acronym> and
height:75px;
the major browser creators.</span></p>
text-align:center;
<p class=quot;p3quot;><span>The css Zen Garden invites you to relax and meditate on
font-size:16px;
the important lessons of the masters. Begin to see with clarity. Learn to use the (yet to be) time-
}
honored techniques in new and invigorating fashion. Become one with the web.</span></p>
#css-zen-garden H3 {
Content != Style </div>
color:#4A0000;
</div>
padding:30px 0px 0px 42px;
<div id=quot;supportingTextquot;>
margin:10px 0px 0px 0px;
<div id=quot;explanationquot;>

RSS
Really Simple Syndication
●

● Rich Site Summary

● Rich Document Format (RDF)

● Feeds

● Channels

● Web Feeds

● XML

● ATOM

Conversation:
The informal exchange of
INFORMATION, views or ideas.

The Internet is enabling conversations
amongst human beings that were simply
not possible in the era of mass media

From your
391 subscriptions,
over the last 30 days
you read 4,767 items
- my Google Reader trends as of Oct 23, 2007

Any online
information that
changes
X
could SHOULD
have an RSS
feed.

“If you don't have an RSS
feed for your marketing site
you should be fired.”
- Robert Scoble
Nov. 26Th 2005 Scobleizer.com

These networked
conversations are enabling
powerful new forms of social
organization and knowledge
exchange to emerge

We are waking up
and linking to each other.
We are watching.
But we are not waiting.

Credit Where Credit Is Due
Abacus – Flickr username sfllaw
–

Magazines and flyers - Flickr username trekkyandy
–

'LuGoZee', by Viallon Pierre-Antoine http://www.csszengarden.com
–

Money – Flickr username Tracy O
–

Time – Flickr username Trinity
–

RSS logo - Flickr username Erion_Jequie
–

Deer sillhouette – Flickr username TheAlienessGiselaGiardino
–

MRI of Brain – Flickr username Karmalize
–

Robert Scoble – Flickr username scriptingnews
–

Web 2.0 Collage – Flickr username Mmmonica
–

Pigs Fly – Flickr username hyku
–

Radio – Flickr username Bree Bailey
–

Television – Flickr username videocrab
–

RSS: the duct tape of web2.0

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (20)

Similar to RSS: the duct tape of web2.0

Similar to RSS: the duct tape of web2.0 (20)

More from Rob Clark

More from Rob Clark (10)

Recently uploaded

Recently uploaded (20)

RSS: the duct tape of web2.0