This document provides tips for setting up a photo contest promotion on Facebook. It outlines the steps to select a fan page, set general preferences and descriptions, customize the registration form, set participation modes, upload images, and customize messages and the app's look and feel. Throughout, it provides helpful tips such as being careful when selecting fields, using images to raise expectations and encourage participation, and editing texts to match the brand's style and language.

1. User Manual
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Photo Contest

2. When creating a new promotion, select the “Photo Contest” option and
the fan page where it would be installed
TIP:
Be very careful when completing
this step because once these fields
have been selected and saved they
won´t be able to be edited again
afterwards.

3. Set the general preferences of your promotion
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Inside the “Description” field detail:
•Dynamic of the promotion
•Participation process
•Prizes
•Amount of winners
•Winner selection process
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Customize your Fan Blocker
image to raise expectations
about the prizes.

4. Set the register form
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Shorter forms have better results
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Customize your form to find out likes and
interests of your participants

5. Set the participation mode
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Introduce a participants limit just for surprise and reduced
actions
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To increase the virality of your promotion select the options:
“Show active users”
“Make entries public”
“Enhable facebook comments”

6. Optional Step – Complement your promotion giving away coupons
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Encourage participations or on/offline purchases.

7. Upload the images of your promotion
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Include a call to action
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Use this image to announce the winners of your promotion or to start raising
expectations about your next campaign.
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Encourage participants to viralize your promotion
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Remember to set it afterwards between the visible tabs on your fan page
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Make co-branding actions.
Activate a new “like box” that will enhable users to
give a like to a second fan page.

8. Customize the messages of your promotion
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Edit the texts so that they have the style
and language of your brand.
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Edit the image of the “Publish &
Promote” message to show an attractive
image of the prize to win and encourage
a greater virality.

9. Customize your app
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Upload your own CSS to
customize the look & feel of
your app so that it matches with
the style of your brand.

10. Install your app
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If you install your promotion and it has setted
“Now” as its start date, the promotion will start
running automatically on your fan page and you
woun´t be able to modify the start date again.

11. All done!