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The body shop 1st presentation
1.
2. The brand
Founded in 1976 by Anita Roddick
Cosmetics shop
2 400 stores in 61 countries
Now part of l„Oreal
3. The Product
Shea body butter
One of best seller of Body shop
PLC : maturity
Purchase decision category : emotion and
high involvement
Product category: skin care
4. Eco investment
Biodegradable
Waste limitation
Protect water ressources
Motivation for chosing this product
A trendy brand
The best ingredient for moisturizing
Fair trade with a women association in
Ghana
Helps education
5. Sustainable innovation
Impact matrix of The Body shop‟s body
butter Cultivation Packaging Distribution Consumption
primary disposal
processing
Resource use
Air
Water
Soil
Waste
Eco systems
Health
Equity
6. Stucked in the mine for 69 days last year
Welsh miners died in the collapse of a mine
Had a big influence on miner’s labor condition
in the Chile
7. Seb anticipates future evolutions to transform
potential constraints in technical, social and
environmental innovation sources, in a
voluntary and proactive step:
Sustainable development integrated in each
steps of the product cycle life
Environmental axis: reducing the
environmental impact of the products
8. Very concerned about the environment
Their challenge : “make sure that every
product we send out into the world is a
little agent of environmental change, using
safe and sustainable materials,
manufactured responsibly.” (no animal
testing)
design the smartest, greenest and best-
looking cleaning products on the market
9. Represent more than 10% of GES gas
emissions in France (according to OIP).
They aim 10% of their oil production will
come from oil sands
Green washing with their TV
advertisement
Advertisement about wind turbine
untruthful