Game Design & Business Models

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HeroEngine

Presented by Neil Harris, President & COO of HeroEngine, part of Idea Fabrik at Casual Connect Hamburg Feb 9, 2012.

Entertainment & Humor Design

Game Design & Business Models Neil Harris [email_address]

LESSON I WISHED MY FATHER HAD TAUGHT ME ,[object Object],[object Object]

BUSINESS MODELS I HAVE LOVED ,[object Object],[object Object],[object Object],[object Object]

BUSINESS MODEL IMPACTS ,[object Object],[object Object],[object Object]

ISSUES FOR GAME DESIGNERS ,[object Object],[object Object],[object Object]

ONE-TIME PURCHASE ADVANTAGES ,[object Object],[object Object]

ONE-TIME PURCHASE DRAWBACKS ,[object Object],[object Object],[object Object],[object Object]

WHY I LOVED PAY-BY-THE-MINUTE ,[object Object],[object Object]

BAD GAME MECHANICS TO MAKE MONEY ,[object Object],[object Object],[object Object],[object Object]

#1 DESIGN CHEAT IN ONLINE GAMES ,[object Object],[object Object],[object Object]

DISADVANTAGE OF BY-THE-MINUTE ,[object Object],[object Object]

ANNUAL REVENUE POTENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BUSINESS MODEL IMPACT: SUBSCRIPTIONS ,[object Object],[object Object],[object Object],[object Object]

PREMIUM SUBSCRIPTIONS ,[object Object],[object Object],[object Object]

SUBSCRIPTION GAME DESIGN ,[object Object],[object Object],[object Object],[object Object]

FREE TO PLAY + MICRO TRANSACTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MAXIMIZE REVENUE & FUN IN FREE-TO-PLAY A MODEST PROPOSAL ,[object Object],[object Object],[object Object],[object Object]

CONJOINT METHODOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEGMENT PLAYER AUDIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]

MATCH ATTRIBUTE VALUES TO SEGMENTS BEAUTY DAMAGE SPEED TOTAL VALUE ACHIEVERS $4 $3 $2 $9 EXPLORERS $2 $4 $5 $11 SOCIALIZERS $5 $2 $1 $8 KILLERS $1 $5 $4 $10

HEROENGINE 3D ONLINE GAMES [email_address]

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