2. Ryan Jones
Manager – SEO & Analytics
SapientNitro
@RyanJones
www.RyanMJones.com
Linkedin.com/in/jonesy
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3. Shit Your Boss Doesn’t Care About
What’s important to you isn’t so important to your boss.
@RyanJones
4. Some Metrics Are Best
Left To Yourself.
PageRank Impressions CTR Links
Rankings CPC Bounce Rate Visits Hits
Keyword Density Domain Authority
Followers Retweets Shares Likes Plusses
Page Speed Pages/Visit Time on Site
These metrics are best used internally to help increase the metric your boss actually cares abou
@RyanJones
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