“Medium, Message, and Mutation.”
Exploring (some) principles of Evolutionary Theory applied to (some) communication technology, this will be a discussion on how our capture and creation of the Human Story has in fact affected the Human Story. In other words, a fanciful tale linking interactive stories, community building, and digital behaviour through the progression from cave drawings to ink to printing press to typewriter to the smartphone and beyond.
Michael has 15 years of experience in Europe and North America as a strategist and creative leader of integrated digital marketing, interactive TV, mobile, social media, and retail campaigns for global brands such as Nike, Jordan Brand, Unilever, Microsoft, and Starbucks. His arrival accompanies Invoke Labs, a separate incubation company that focuses on developing products.
15. “the only alternative is to understand everything
that is going on, and counter and neutralize it
as much
as possible, turn off as many
buttons as you can, I am
resolutely opposed to all
innovation, all change,
but i am determined to
understand what’s
happening because
i don’t choose to
sit and let THE
juggernaut
roll over me.
26. great ideas, and a way to fuel the expression of those ideas.
Creative ideas
27. all joking and social faux pas aside, I’ve always considered american psycho to
be a great example of the notion of Mcluhan’s medium and message. the book
32. Movement
"We are...asking every Negro to stay off the buses Monday in protest of the
arrest and trial ... You can afford to stay out of school for one day. If you
work, take a cab, or walk. But please, children and grown-ups, don't ride
the bus at all on Monday. Please stay off the buses Monday."
- distribution: 35,000 Leaflets
December 5, 1955, Women’s POlitical Council,
Montgomery Alabama
48. And unbeknownst to the soliders, my opa had a radio
in the basement of his house, to communicate with
the NBS - the dutch resistance, and the allies
49. and i always try to think about what it would have
been like in those times, when i hear those stories.
66. Gaming psychology. It’s a crazy thing. (go into some of the reward/return ratio stuff in the gamasutra
article, andthat link I posted.). Removing friction for desired outcomes... maybe talk about analong
telephones and how people always gave up on calling me... 3398!
Image of old telephone to reinforce the notion of friction.
Not Enough
Friction