The document discusses using social media, such as Twitter and Facebook, for marketing catering businesses. It provides examples of how caterers can use social media to engage customers, build their brand, and increase sales. Specific strategies mentioned include posting photos of work, participating in relevant discussions, creating events to promote open houses, and sharing industry news to build credibility as an expert in catering. Case studies show how social media allowed caterers to expand into new markets and engage more brides. The conclusion emphasizes that success in social media takes time but is important for caterers to join various platforms.

2. MEMBERS-ONLY WEBINAR BY

4. Social Media Marketing for Caterers Steve Sanchez, Director of Marketing

6. What Are Some Examples of SM ?

9. 1.LISTEN 2.ENGAGE

10. SOCIAL MEDIA IS AN INVESTMENT

15. RESULTS

18. RESULTS

20. Tons of New Fans on Facebook

22. 1. Facebook – 6.8 per cent of all traffic 2. Google – 3.4 per cent of all traffic 3. Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic 4. Yahoo! – 2.4 per cent of all traffic 5. Doubleclick – 1.7 per cent of all traffic. The top five websites visited by businesses in Q1 2010 were SOURCE: http://www.socialmediatoday.com/SMC/189954