Pinterest is a popular social media site where users create boards to collect and share images and videos on topics they find interesting. The document discusses how libraries can use Pinterest to promote programs and services, highlight collections and archives, and connect with their communities. Some specific uses include readers' advisory, displaying photos from a library's history, and linking to new materials. Examples are given of several libraries that have created engaging presences on Pinterest. Guidance is provided on issues like copyright and making sure pins are properly attributed when sharing others' content.
3. WHAT’S IT ALL ABOUT?
4th most popular social media site
Create topic boards and fill them up with pins
Follow other users or specific boards
Repin, like, and comment on other users pins
Share your recent pins on Facebook and Twitter
4.
5. GETTING STARTED
Create an account
using Email,
Facebook, or Twitter
Options:
Pin it Button
-Bookmark
Pin it and Follow
Buttons for website
Secret boards
Group boards
Apps
7. GUIDELINES
Pin your own content as much as you can!
Pin images with a ‘Pin Me’ button
Include original (AND CORRECT) links
Pin items covered under Creative Commons
licensing
Fair use pinning
When in doubt, ASK!
8. USE IN LIBRARIES
Get ideas for programs, crafts, displays
Promote library activities
Readers’ Advisory
Highlight historical photos/archives
Show pictures of the library
Link to new books
Pinterest Parties
12. PEOPLE/LIBRARIES ON PINTEREST
New York Public Library
Cook Memorial Public Library District – IL
Fullerton Public Library- CA
Kenton Public Library- KY
Oakland Public Library- Teen Zone
Awful Library Books- Just for fun!
American Library Association
Indiana State Library
Suzanne Walker – Children’s Consultant @ ISL
Founded by Ben Silbermann (of West Des Moines, Iowa), Paul Sciarra, and Evan Sharp, (about 80% of users are women!)
Make bookmarking a more fun and interactive experience
Even CNN has become more visual, think of images and videos on homepage
Behind facebook, twitter, and youtube – Experian hitwise social media trends
Options libraries might be interested in:
Add pin it button to your bookmark bar for easy pinning from external sites
Add the pin it and follow buttons to your website to encourage patrons to see your activity and share your content
Secret boards- not visible to public
Shared boards- invite others to pin to a board with you (ex. Other staff, patrons)
Click on P to begin live Demo:
Explain homepage when logged in
Show pin, repin, comment and like options
Show how image links to original site
How to add and edit boards
How to upload and original pin
Help info
Copyright blurb
How to add pin it button to bookmark bar and example pinning from an external site
Feelings are still mixed on the copyright issues surrounding Pinterest. Pinterest’s terms of service is essentially removing them from responsibility and placing the burden of responsibility on users. This makes some people very nervous! However, it is not much different than other social networking sites which encourage you to share information and pass on content. The internet is a culture of sharing! Pinterest allows website owners to add code which prevents their images from being pinned and has a link to a complaint form. Others will add pin it buttons encouraging you to pin their content. Many feel that Pinterest usage falls under fair use in the library.
Fair Use:
The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes
The nature of the copyrighted work
The amount and substantiality of the portion used in relation to the copyrighted work as a whole
The effect of the use upon the potential market for, or value of, the copyrighted work
6 tips for smarter, safer, pinning- YALSA blog post
“Pin your own content with the intent to share. Sharing our ideas is one of the strengths of the YALSA community. We can confidently repin each other’s images if we post them with sharing in mind.
Pin images when creators have attached a “Pin Me” button. They are inviting you to share as well.
Pin original posts and include links with your pins. Pinterest suggests doing so on their etiquette page. Attribution does not necessarily make copies legal under fair use, but it is always a good idea to give credit to creators. And it can help you find the source of a pin when you want to learn more.
Pin things licensed with Creative Commons licenses. Most creators who license their work this way invite sharing as long as you give them credit and link back to their work. Learn more about the different kinds of licenses from Creative Commons here.
Some amount of pinning and repinning is covered under fair use. Educate yourself and use your judgement. Library law consultant Mary Minow’s post “How I Learned to Love Fair Use” is a good place to start.
When in doubt, ask! Send an email to a content creator. Tell her how much you like her photograph, Skittles pixel art, felted iPod cover, or whatever and ask if you can pin it on your board. The worst she can say is no, and even if she doesn’t want you to pin her image, you might make a useful connection in opening up a conversation”
First things first: make sure you communicate what your are doing with ALL staff members. Have someone in charge who is interested in Pinterest and willing to put the time into using it in creative ways.
Get ideas: This is what pinterest is FAMOUS for! Diy ideas
Pictures of the library- Patrons know what to expect and get a visual of the area they might want to look for
Pinterest can be used for fun! The whole point of social media is to interact with others so think about ways to involve your patrons.
Promote library activities (add fliers)
Our Pinterest Party will include instructions on use of Pinterest, refreshments and a craft to make from Pinterest, and promotion of our Library's boards.
Cook memorial: highlight what we’re reading, award book lists
Fullerton: new books, library card design contest
Kenton: Subject guides ex. School & Homeschool Teacher Resources, booklists- links to ebooks and catalog records
Oakland: Page focused on one area (YA); Reader’s Advisory
Tons of libraries/librarians on Pinterest here are some examples of different types of libraries using it in different ways!