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Erin Steinbruegge Market STL Fall 2010 Free Yourself From Analysis Paralysis
[email_address] @steinburglar linkedin.com/in/erinsteinbruegge facebook.com/erin.steinbruegge How You Can Reach Me ,[object Object],[object Object]
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Everything from your phone to your TV is becoming more measurable
The Analytics Geek is Evolving into a Hero
events referring websites visits exits campaigns bounce rate conversions traffic sources subscriptions keywords abandoned funnels landing pages PPC newsletter blog SEO banners affiliates mobile But How Do You Make Sense of All of This Data?
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Step 1: Get Organized
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Analytics Programs Are Not 1-Size-Fits-All
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Google Analytics Custom Reports Example
Step 2: Learn to Focus on Actionable Metrics
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Conversion Rates Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],conversions / visits conversions / unique visitors
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Event Tracking: Insight to Audience Behavior
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Creating Advanced Segments
Advanced Segments Example
[object Object],[object Object],[object Object],[object Object],= Massive Optimization Opportunity
Fix This Page!
Step 3: Test and Fail
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Less than 40% of Marketers Currently A/B Test Hubspot: What’s Worth A/B Testing? Webinar 2010
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Thanks! [email_address] @steinburglar linkedin.com/in/erinsteinbruegge facebook.com/erin.steinbruegge

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Web Analytics: Free Yourself from Analysis Paralysis

Notas del editor

  1. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  2. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  3. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  4. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  5. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  6. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  7. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  8. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  9. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  10. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  11. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  12. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  13. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  14. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  15. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
  16. Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts