Part 1 of Beyond Facebook covering Twitter and LinkedIn for the Optimization Summit (www.optimizationsummits.com)

1. Beyond Facebook: Marketing on Other Social Networks Session Leaders: Mark Juleen, Charity Hisle, & Brent Williams

2. What do you want to take away?

3. Topics We Will Cover What to Tweet Participating in the “Conversation” Building your network How to manage your Tweets Distribution to and from Twitter

4. Twitter – Getting Started First, set up an account Fill out your account information People want to know who you are before the follow you! Go “under the radar” and tweet to nobody Few people will follow you back if you haven’t tweeted yet Start following people

5. Who Will Be Tweeting? Individual Accounts Without Company Name Example: @TamelaCoval Individual Accounts Branded With Company Name Example: @CarrieatRoscoe Company Branded Accounts Example: @TrainingFactor

6. Who Are We Trying To Reach? Identify who are your target audiences: Existing Customers Sales Prospects Business Network Shareholders The Local Community Remember that your Tweets will be public, so even if you choose one audience over another, they can still see your Tweets!

7. What Should We Be Tweeting? Product Rollouts and Special Deals From @Starbucks

8. What Should We Be Tweeting? Contests and Community Involvement From @CowBoom

9. What Should We Be Tweeting? Company News If a news entity, like New York Times, it links to their news posts. From @JetBlue

10. What Should We Be Tweeting? Customer Service and Rapport Building

11. What Should We Be Tweeting? Get Creative! The Flatulent Office Chair http://twitter.com/OfficeChair/ Albion’s Oven http://www.twitter.com/AlbionsOven/ Automatic Pool Tweets? “The pool just hit 80 degrees! Stop stressing and get out here!”

12. Interacting With Twitter @Username (reply) RT @Username (“Retweet”= Forward)

13. Interacting With Twitter Direct Messages (“DMs”) Private messages sent directly to a user Hashtags (#) Hashtags are a way to categorize Tweets #SuperBowl #AptChat Services to “watch” a Twitter Chat using a hashtag TweetGrid (http://tweetgrid.com)

14. Twitter Etiquette Watch what you Tweet about You will be heard! Remember that you are speaking in a room full of other people Nobody wants to hear how good your egg salad sandwich was

15. Twitter Etiquette Twitter Spam Following thousands of people hoping they will follow you back. Replying to people for the same reason.

16. First, strategize! Look back at your “audiences” and let that guide you in how to find people to follow. Find existing customers and contacts Use the Invite By Email feature and enter their email addresses in the system. If they are already on Twitter, you will instantly “follow” them. If not, it will send them an invitation to join Twitter. Make sure this is reasonable to do with your network. Try FB140 to find your Facebook contacts (http://www.twables.com/fb140) Who Do You Follow?

17. Who Do You Follow? Who are your contacts following? Look at their Following list in Twitter Mr. Tweet http://mrtweet.net/ Twubble http://www.crazybob.org/twubble/ Who Should I Follow http://www.whoshouldifollow.com/

18. Who Do You Follow? Local Community Twellow (Twitter Directory) http://www.twellow.com Nearby Tweets (Find Local Twitter-ers) http://www.nearbytweets.com TwitterLocal (Desktop App for Local Tweets) http://www.twitterlocal.net

19. Who Do You Follow? Twitter Search http://search.twitter.com Containing Certain Keywords From or To a Specific Person Location-Based Search Mentions of your product type or even competitor Using Your Twitter Management Tool For Keyword Searches (i.e., TweetDeck or Seesmic)

20. How To Get Followers Follow-Backs Directed to your Twitter page from other locations You Facebook Fan Page or other social media accounts Your website On all communications and collateral Referrals and recommendations (i.e., “Follow Friday”) Create quality content that people RT or Reply to

21. Managing Your Following List Friend Or Follow http://friendorfollow.com/ Are you following somebody and they aren’t following you back? That could hurt your ratio!

22. Twitter Lists Allows you to organize different types of Twitter users. If you have a policy of auto-following users, your following list may too big to manage. Lists allow you to keep track a smaller segment of that list. @JasonFalls

23. Twitter Tools TweetDeck Manages multiple accounts Posting to multiple accounts Seesmic Manages multiple accounts Posting to multiple accounts Acquired Ping.fm Negative: Notification does not show the actual Tweet

24. Mobile Apps SMS Text Messaging Standard Twitter feature Tweetie (for iPhone) (http://www.atebits.com/software/tweetie) OpenBeak (Formerly TwitterBerry for Blackberry) (http://www.orangatame.com/products/openbeak/)

25. Group Tweeting Important solution when multiple people are dealing with one Twitter account HootSuite http://hootsuite.com/ TweetFunnel http://www.tweetfunnel.com/ CoTweet http://cotweet.com/

26. Distribution Of Your Tweets On Your Website Pulling in your Tweets Twitter Badges (http://twitter.com/badges)

27. Distribution Of Your Tweets On Your Website BackType & Custom Solutions Used to bring in Tweets about a specific page on your website. Mark Juleen response to Mike Brewer blog (http://mbrewergroup.com)

28. Distribution Of Your Tweets On Your Website Streaming Tweets using a hashtag or keyword Streaming Tweets showing any Tweet with the #AptChat, “mfinsiders”, or #mfi keywords

29. Distribution Of Your Tweets On Your Website Twitter Sharing Options Twitter Share Icon (http://www.tweetmeme.com) Allows readers to share a link to your content to their network General Twitter Icon Your website should have an icon directing back to Twitter to increase visibility and awareness of your Twitter account

30. Distribution Of Your Tweets To Facebook Fan Page There are multiple ways to stream information from one source to the next Use Ping.fm (http://www.ping.fm) to pull Tweets and send them to a Fan Page Use the Facebook App “RSS Graffiti”, which pulls in RSS feeds. Each Twitter account has an RSS feed which you can use for this purpose. Use Facebook “Notes” to publish your Tweets Easiest, but least visually appealing

31. Pulling Content Into Twitter TwitterFeed (http://www.twitterfeed.com) Have a notice for each new blog posted on Twitter.

32. Pulling Content Into Twitter Yahoo Pipes (http://pipes.yahoo.com) RSS Super-tool Combine RSS feeds Modify titles of RSS feeds Modify descriptions Sort and filter posts

33. Automatic Twitter Functions & Tools Be careful with tools that automate certain tasks, as it might be against the Twitter TOS Auto Follow and Remove Timed Tweets Mass Direct Messages Auto Replies based on keyword

34. Reputation Management These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you! TweetBeep (http://www.tweetbeep.com/) Possibly unreliable TweetScan (http://www.tweetscan.com/) $15/year Google Alerts (http://www.google.com/alerts)

35. Reputation Management The State Farm Example

36. Reputation Management The Times Square Apartments Example

38. Topics We Will Cover What is LinkedIn? Who uses LinkedIn? Creating your professional brand Building your network Writing recommendations and introducing colleagues LinkedIn Groups LinkedIn Answers Advertising and Polling on LinkedIn LinkedIn Tools 5 things to avoid online

39. LinkedIn’s Mission: To connect the world’s professionals to make them more productive and successful.

40. What is LinkedIn?

41. What is LinkedIn? “Tools like LinkedIn and Twitter are of rapidly increasing importance. But that is all they are – tools. If you don’t have the mindset to build relationships, then you’re not ready for the tools.” - Keith Ferrazzi, author of “Never Eat Alone”

43. Your online resume

44. Your online business card

46. Over 60 million professionals Over 200 countries Over 170 industries Execs from every Fortune 500 company 2003 = 1 million new accounts = 477 days 2009 = 1 million new accounts = 12 days Who uses LinkedIn?

47. Branding

48. Use a photo that’s professional and recognizable Keep connections public so others can see how they are connected to you Create a vanity URL to increase SEO List specialties you’d like to associate with your brand Add links to your website and blog, and sync your Twitter account so your network will have unique insight into you Creating your professional brand

49. Creating your professional brand Fill out your account information Complete your online resume, be as thorough as possible List non-jobs, like chairing a conference or leading a panel to show color and breadth Don’t include: Contact information you’re not comfortable sharing Half-truths or exaggerations Politics or religion Keep your profile updated regularly

50. Networking

51. Building your network Make connections LinkedIn displays 3 degrees of separation, to expand your potential network Connect with those you’ve worked with in the past Connect with vendors and customers Only invite those to connect with you that you know and trust Import connections from various web mail accounts Find contacts by advanced people search HINT: It’s polite to archive requests rather than rejecting

52. Recommendations & Introductions

53. Writing recommendations and introducing colleagues A broad range of endorsements demonstrates you can be trusted Recommend those that you’ve had good experiences with Introduce colleagues after you gain an understanding of their intentions Always explain why you need an introduction

54. Groups

55. LinkedIn Groups Easy to create Moderation tools Distribution capabilities Email messaging

56. Answers

57. LinkedIn Answers 1,000+ questions posted weekly 3,000+ answers submitted weekly 70+ categories available for sponsorship

58. Advertising and Polling

59. Advertising and Polling on LinkedIn Target audiences with ads distributed by: Profession Seniority Industry Company Size Geography Activity Engage with Polls Easy Ads can be targeted based on response for paid accounts

60. 5 things to avoid online

61. 5 things to avoid online Don’t leave negative feedback Never lie Don’t be a spammer Don’t gossip Avoid overselling yourself