Bootstrap Startup is a step-by-step process by which entrepreneurs can start their purpose-driven businesses with low cost and minimized risk by leveraging free and low cost technology and resources. Learn more @ BootstrapBootcamp.com

1. 1
Bootstrap Startup Framework
Your business is an extension of that question you are called to answer.
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com

2. Outline
1. What is a Purpose-Driven Business?
2. Business on Purpose Framework
3. Bootstrap Startup Methodology
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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3. WHAT IS A PURPOSE-DRIVEN
BUSINESS?
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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4. Purpose-Driven Business
Making money is a consequence of doing
good business and not the reason.
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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5. Purpose-Driven Business
Businesses exist for two reasons only:
1. To solve problems
2. To provide a platform for individuals to
live their purpose
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http://BootstrapBootcamp.com
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6. Purpose-Driven Business
To the extent that you accomplish these
objectives and tell enough of the “right
people” (your market or those who
influence your market), you will make
money.
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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7. Purpose-Driven Business
A business is a framework for individuals
to use their Ingredients as a tool to meet
the needs of their people.
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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8. BUSINESS ON PURPOSE
FRAMEWORK
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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9. Business on Purpose Framework™
© 2012-2015 Keno R. Mullings.
http://TheMullingsGroup.com
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Assessment
Ingredients
Goals
Lifestyle
Purpose
Strengths
Core-Values
Roles
Vision
Tool
Strategic Life Plan
Solutions
My People
Problems
Issues
Pain
Challenges
Clients
Customers
Market
Business

10. Business on Purpose Framework
RunTestStart
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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11. The Framework: Start
1. Know your Ingredients
2. Listen for your people’s problems/pain
points/needs
3. Which needs can your Ingredients be
a solution to?
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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12. The Framework: Start
4. List the solutions to these needs?
5. How does it make your people feel?
…complete a Customer Needs Analysis.
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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13. The Framework: Customer Needs Analysis
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http://BootstrapBootcamp.com
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My People Their Problems/Needs How Does it Make Them Feel

14. The Framework: Start
6. Create a business model using the
Bootstrap Startup Methodology
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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15. The Framework: Test
7. Verify the business model…over and
over again!
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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16. The Framework: Run
8. Use your Ingredients to solve your
people’s problems physically and
emotionally; meet their needs
9. Tell the right people about what you
do and what you’ve done
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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17. BOOTSTRAP STARTUP
METHODOLOGY
A step-by-step process by which entrepreneurs can start their
purpose-driven businesses with low cost and minimized risk by
leveraging free and low cost technology and resources.
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
17

18. Bootstrap Startup Methodology
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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19. Bootstrap Startup Methodology
The Bootstrap Startup Methodology is
designed to be easy to use for
microbusinesses.
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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20. Bootstrap Startup Methodology
Micro Business
 A small business that is privately owned
and operated, with five or fewer
employees
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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21. Bootstrap Startup Methodology
1. Develop Your Strategic Life Plan
2. Set the Right Foundation
3. Start the Business
4. Market the Business
5. Sell
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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22. Bootstrap Startup Methodology
1. Strategic Life Plan
2. Customer Needs
Analysis
3. Persona
4. Business Model
Canvas
5. Bootstrap Startup
Financials
6. Pitch Presentation
7. Channel Development
8. Customer Surveys
9. Bootstrap Startup
Marketing Plan
10. Business Plan
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
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Deliverables

23. Host Bootstrap Bootcamp
For more information on hosting
Bootstrap Bootcamp at your organization
send us an email at
info@TheMullingsGroup.com.

24. Stay in Touch
Connect Facebook.com/BootstrapBootcamp
Follow http://twitter.com/KenoMullings
Consult http://TheMullingsGroup.com
Learn http://BootstrapBootcamp.com/free
Call (617) 299-6871
© 2012-2015 Keno R. Mullings.
http://TheMullingsGroup.com