Everybody’s doing social media, but who is doing it right? Learn important tips, tactics and strategies for effectively executing a social media campaign for your brand.

1. THE NEW ROAD
TO SOCIAL MEDIA
PUTTING ON THE RITZ BY DAVE DABBAH

2. PUTTING ON THE
RITZ

3. THE RITZ WAY Q1
What is the most important thing you
need to know about social media?

4. GREAT CONTENT
IS JOBONE
1. Make Your Content Memorable
- use farm animals, aliens, etc
2. Content speaks to Specific Channels
- Facebook, Twitter, Linkedin, Blog, etc
3. Pretend your programming a TV Network
(we create our own channels - different types of programs)
4. Develop Content that your audience will find useful
5. Please, please…be creative….
6. #RCMemories

5. THE RITZ WAY Q2
Should your
social media
team be on
offense or
defense?
OFFENSE
DEFENSE

6. PLAY BOTH ENDS
OF THE
COURT
1. Always be working on new programs
& concepts…be innovative.
2. Drive social media momentum by
being creative…..creative = viral
3. Find issues before your viewers do
4. Make rapid changes to your social media program
to reflect current events.

7. THE RITZ WAY Q3
How do you protect your brand in a
world of instant mistakes?

8. THE INTERNET IS
A BIG
PLACE
Monitor the
channels that
matter to your
world!

9. THE RITZ WAY Q4
Should we take chances with our
social media?

10. PEOPLE WANT TO
FEEL
Make your
audience laugh,
cry or yell!

11. THE RITZ WAY Q5
What should we really measure with
regards to social media?

12. MEASURE IT ALL
BUT?
Only use what
is important to
your brand.

13. DROP ME A LINE
Dave Dabbah
GM/Hawq.com
dave @ hawq.com
650.248.8426