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How Top Brands Automate To Innovate
Jill Talvensaari | Strategic Marketing & Alliances | 10/24/12
© 2012 IO Integration, Inc. All rights reserved.
Since the very beginning, managing
                                                    digital media and marketing automation
                                                    have been at the heart of what we do.
                                                    Founded in California by former Xinet,
                                                    Apple and DALIM executives and
                                                    partners in 2001, IO Integration helps
                                                    top retailers, agencies, marcom and
                                                    publishers rapidly deliver digital media
                                                    to any platform worldwide.


                            © 2011 IO Integration, Inc. All rights reserved.




The world’s top retailers and advertising agencies look to IOI for innovative, creative digital workflow solutions that enable fast, effective global management of
all brand assets and rich media, from creation to content delivery. We do this by integrating best of breed new technologies into your existing processes and
structure. This results in streamlined processes such as managing and sharing rich media, online Review and Approval cycles, and enabling the rapid delivery of
localized, branded content to any media, worldwide. Incredible efficiencies are achieved by improved communications and digitally automating workflows, often
cutting turnaround times from weeks to minutes. In a nutshell, we help our customers manage millions of assets across thousands of users.
Top Worldwide Brands Use Automation Technologies




© 2011 IO Integration, Inc. All rights reserved.   3
Create Brand Loyalty




                                   Images                              Assets   Metadata   Media   Message   Video       Social


                           © 2011 IO Integration, Inc. All rights reserved.




Whether you are passionate about your favorite beverage, jeans, tablet, or sailboat, you can be sure that information, images and repeated great experiences
with the product played a large role in forming your loyalty. The number of ways your favorite brands influence you comes from more channels than ever.
Integrate Digital Media & Brand Management Solutions Seamlessly into Your Workflow




                                                                Ingest
                                                                         Approve

                                                   Create



                                                      Archive            Publish




© 2012 IO Integration, Inc. All rights reserved.
What is marketing automation - why do it?


                                                                                             Time to            Workflow
                                                                                Publish      Market             Efficiency     Brand Loyalty
                                Create Once                                   Everywhere                                                       Revenue
                                                                                                                                               Streams




                                                                                      Innovate. Automate. Resonate with customers.


                           © 2011 IO Integration, Inc. All rights reserved.                                 6




(But why IO Integration?) At IO Integration we are passionate about helping our customers manage millions of brand assets on a global scale. We automate
creative workflows for maximum efficiency and to eliminate errors, and above all, provide incredible customer support experiences. The world’s top retailers,
publishers, and advertising agencies look to us for best practices to refine and automate their creative digital workflows, production environments and
datacenters that are the core of their brand.
Rich Media Provides Context and Enhances Information




© 2012 IO Integration, Inc. All rights reserved.
How it works




© 2012 IO Integration, Inc. All rights reserved.
Create once, publish everywhere




© 2012 IO Integration, Inc. All rights reserved.
Create once, publish everywhere




© 2012 IO Integration, Inc. All rights reserved.
Thank you #ims12!
         @ioi_inc
         iointegration.com/ims
         jill@iointegration.com




© 2011 IO Integration, Inc. All rights reserved.

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Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

  • 1. How Top Brands Automate To Innovate Jill Talvensaari | Strategic Marketing & Alliances | 10/24/12 © 2012 IO Integration, Inc. All rights reserved.
  • 2. Since the very beginning, managing digital media and marketing automation have been at the heart of what we do. Founded in California by former Xinet, Apple and DALIM executives and partners in 2001, IO Integration helps top retailers, agencies, marcom and publishers rapidly deliver digital media to any platform worldwide. © 2011 IO Integration, Inc. All rights reserved. The world’s top retailers and advertising agencies look to IOI for innovative, creative digital workflow solutions that enable fast, effective global management of all brand assets and rich media, from creation to content delivery. We do this by integrating best of breed new technologies into your existing processes and structure. This results in streamlined processes such as managing and sharing rich media, online Review and Approval cycles, and enabling the rapid delivery of localized, branded content to any media, worldwide. Incredible efficiencies are achieved by improved communications and digitally automating workflows, often cutting turnaround times from weeks to minutes. In a nutshell, we help our customers manage millions of assets across thousands of users.
  • 3. Top Worldwide Brands Use Automation Technologies © 2011 IO Integration, Inc. All rights reserved. 3
  • 4. Create Brand Loyalty Images Assets Metadata Media Message Video Social © 2011 IO Integration, Inc. All rights reserved. Whether you are passionate about your favorite beverage, jeans, tablet, or sailboat, you can be sure that information, images and repeated great experiences with the product played a large role in forming your loyalty. The number of ways your favorite brands influence you comes from more channels than ever.
  • 5. Integrate Digital Media & Brand Management Solutions Seamlessly into Your Workflow Ingest Approve Create Archive Publish © 2012 IO Integration, Inc. All rights reserved.
  • 6. What is marketing automation - why do it? Time to Workflow Publish Market Efficiency Brand Loyalty Create Once Everywhere Revenue Streams Innovate. Automate. Resonate with customers. © 2011 IO Integration, Inc. All rights reserved. 6 (But why IO Integration?) At IO Integration we are passionate about helping our customers manage millions of brand assets on a global scale. We automate creative workflows for maximum efficiency and to eliminate errors, and above all, provide incredible customer support experiences. The world’s top retailers, publishers, and advertising agencies look to us for best practices to refine and automate their creative digital workflows, production environments and datacenters that are the core of their brand.
  • 7. Rich Media Provides Context and Enhances Information © 2012 IO Integration, Inc. All rights reserved.
  • 8. How it works © 2012 IO Integration, Inc. All rights reserved.
  • 9. Create once, publish everywhere © 2012 IO Integration, Inc. All rights reserved.
  • 10. Create once, publish everywhere © 2012 IO Integration, Inc. All rights reserved.
  • 11. Thank you #ims12! @ioi_inc iointegration.com/ims jill@iointegration.com © 2011 IO Integration, Inc. All rights reserved.