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AGILE MARKETING Inbound Marketing Summit, Boston 2012
WHAT IS AGILE MARKETING?
SCRUM PROCESS Daily Scrum 24 hours 2-4 Results weeks Marketing Sprint Sprint Review Planning Sprint & Backlog Session Retrospective
TODAY’S PANELISTS • Scott Brinker, President and CTO of Ion Interactive • Frank Days, VP of Marketing at Correlsense • Steven Gilbert, Director of Digital Marketing at EMC • Tom Wentworth, CMO at Ektron • Bradley Smith, Director of Marketing, PR Newswire

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Jim ewel

  • 1. AGILE MARKETING Inbound Marketing Summit, Boston 2012
  • 2. WHAT IS AGILE MARKETING?
  • 3. SCRUM PROCESS Daily Scrum 24 hours 2-4 Results weeks Marketing Sprint Sprint Review Planning Sprint & Backlog Session Retrospective
  • 4. TODAY’S PANELISTS • Scott Brinker, President and CTO of Ion Interactive • Frank Days, VP of Marketing at Correlsense • Steven Gilbert, Director of Digital Marketing at EMC • Tom Wentworth, CMO at Ektron • Bradley Smith, Director of Marketing, PR Newswire

Editor's Notes

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