How to Blog like You Mean It
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Despite the common misconception: creating a world-class blog doesn't take much. It starts with a desire to learn, the ability to ask questions, connect with those who have similar questions, and then do the dirty work to find, collect, and communicate answers. In this presentation from December 2012, creativity expert Tanner Christensen shares his story of blogging success and the steps it took to get there. View Tanner's full presentation on SEOmoz at: http://moz.com/webinars/from-nothing-to-expert-how-to-blog-like-you-mean-it
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How to Blog like You Mean It
- 1. Blogging Like You Mean It by Tanner Christensen, @tannerc Tweet with Mozinar attendees: #mozinar Technical problems or feedback: Please email team@seomoz.org
- 2. 2 Nobody wants to hear what you have to say.
- 3. Unless what you HAVE TO say is HELPFUL (or entertaining). 3
- 4. 4 (example) a list of rules that answers: “what makes a logo great?”
- 5. 5 HOW DO YOU KNOW WHAT’S HELPFUL?
- 6. 6 FOCUS ON ANSWERING A QUESTION. (Like “what is creativity?” or “what is the future of seo?”)
- 7. 7 the question is all that matters. links and traffic are secondary.
- 8. 8 Why? Because A LOT OF PEOPLE will have the same question(s).
- 9. 9 REMEMBER THAT blogging advice is typically “feel good”advice.
- 10. 10 the traffic trend of blog posts inspired by blogs about blogging:
- 11. 11 LEARN TO WRITE WELL AND YOU’LL BE FINE.
- 12. 12 INTERESTING THINGS ARE often widely SO. (SO FIND THINGS THAT YOU THINK ARE INTERESTING)
- 13. 13 PLAN ON SPENDING A LOT OF TIME DOING RESEARCH.
- 14. 14 Turn this. Into this. (with help from quora & google scholar)
- 15. 15 research is your gift to readers.
- 16. 16 BOOKS ARE A great tool for research.
- 17. 17 sEEKOUT OTHER research tools TOO though. (QUOra, twitter, topsy, RSS, reddit!)
- 18. 18 WRITE AS IF YOU WERE WRITING FOR YOUR PAST, UNEDUCATED SELF.
- 19. 19 focus on providing answers and people will care.
- 20. 20 WHAT HAPPENS WHEN YOU MAKE AN INSIGHTFUL POST:
- 21. 21 WORK AT A PACE THAT FEEDS YOUR CURIOSITY. (not a deadline)
- 22. 22 4 years 450 posts <6 hours a week = >50,000 subscribers 250,000 page views/year
- 23. 23 What if THE TOPIC IS JUST NOT THAT INTERESTING?
- 24. 24 Find an angle that is interesting for you. (ask more questions!)
- 25. 25 TV not interesting? What about the future of it? or how it’s affected american history? or how it’s seemingly making children stupid?
- 26. 26 or “what 9,000 tv channel logos looks like”
- 28. 28 GROW YOUR Network in order to learn. (Use twitter, google+, and quora)
- 29. 29 IT doesn’t have to take a lot of money, time, or energy.
- 30. 30 ANYTHING CAN be blogged about easily.
- 31. (even STICKS) Just ask the right questions. 31
- 32. 32 What defines a “stick?” at what point does a “twig” become a “stick,” or is a twig just a type of stick? is a “hockey stick” a real stick? what types of “sticks” do we deal with on a day-to-day basis without even knowing it? what the hell is “dendrology?”
- 33. 33 above all: Be passionately curious.