Chris Pruitt, Terralever's Online Marketing Specialist spoke yesterday to the Area48 group on Local Search Engine Optimization for startups.

1. What is Local SEO
Aug / 6 / 2012
Local Landscape
Chris Pruitt
Wednesday, August 7, 2013

2. Agenda 01 Introduction
02 Stake Your Claim
03 Reputation
04 Blogging for Local Awareness
05 Discussion
Wednesday, August 7, 2013

3. Agenda 01 Introduction
02 Stake Your Claim
03 Reputation
04 Blogging for Local Awareness
05 Discussion
Wednesday, August 7, 2013

4. What is Local SEO?
• Geographically based search
• Maps
• Reviews
• Social
• Where are you?
Introduction
How to manage your listings?
• Claim Your Listing
• Correct any errors
• Verify Listing
• Respond to Reviews
• Check your stats
Update Regularly
• Micro-blogging with relevant content
• Properly named photos
• Engage with audience
Wednesday, August 7, 2013

5. Google is a waiter.
• What’s on the menu?
• It depends on what you order
Introduction
Wednesday, August 7, 2013

6. Agenda 01 Introduction
02 Stake Your Claim
03 Reputation
04 Blogging for Local Awareness
05 Discussion
Wednesday, August 7, 2013

7. Maps
• Are you on the map?
• More than once?
• Is your information correct?
• Let’s fix it!
Stake Your Claim
Wednesday, August 7, 2013

8. Stake Your Claim
Wednesday, August 7, 2013

9. Places, G+ Local, G+ plus Local...
Confused yet?
• Brief History
• Places and Maps
• G+
• G+ with Local
• Where do I start?
Stake Your Claim
Wednesday, August 7, 2013

10. How to edit my existing listing
• more info
• edit this listing
Steps to Success
Wednesday, August 7, 2013

11. Steps to Success
How to add my listing
• more info
• edit this listing
• Places? START HERE ->
• Maps?
• Google +?
Wednesday, August 7, 2013

12. Keyword Targeting
• Description including keywords your
clients use when they are looking for
you.
• How do your clients find you online?
• Do some quick research
How to optimize your listing
Wednesday, August 7, 2013

13. Local Organic Search | Google+ Local
• G+ Posts assists with Ranking Organically
• Keyword targeted posts
• Ability to tag posts with relevant content topics
Wednesday, August 7, 2013

14. Views and Actions
• How does your business
interact with clients
• Do they come to you?
• Do you go to them?
• How do they find you?
• Why does this matter?
Analytic Findings
Insights on G+
Wednesday, August 7, 2013

15. Views and Actions
• How does your business
interact with clients
• Do they come to you?
• Do you go to them?
• How do they find you?
• Why does this matter?
Analytic Findings
• Driving directions
• Impressions
• clicks for more info
• clicks to website
• top searches
Insights on G+
Wednesday, August 7, 2013

16. Agenda 01 Introduction
02 Stake Your Claim
03 Reputation
04 Blogging for Local Awareness
05 Discussion
Wednesday, August 7, 2013

17. 3 Important Actions
• Local Social Media Engagement
• G+ link to your website for
Google Analytics
• Authorship Ranking links directly
to your Google Plus profile
Bad Reputation
Wednesday, August 7, 2013

18. Content Creation from
Analytics Data
• Driving Directions
• Keywords Driving Traffic
• Clicks to website
• Keyword research is changing
Understanding your Customer
Ratings and Reviews
• 5 Star Rating
• Reviews
Wednesday, August 7, 2013

19. Understanding your Customer
Wednesday, August 7, 2013

20. Understanding your Customer
Social Media Engagement
• Start with G+ listing, about pages, posts and
photos
• Build your fan base
• Utilize hashtags #Summer #FathersDay
• Provide relevant timely information around
your industry
• Comment on events that pertain to your
industry
• Share photos
• Don’t spam your audience with sales pitches
Wednesday, August 7, 2013

21. Check in often
• Respond accordingly
• Rules of etiquette
• Mind your grammar
Reputation
Wednesday, August 7, 2013

22. Agenda 01 Introduction
02 Stake Your Claim
03 Reputation
04 Blogging for Local Awareness
05 Discussion
Wednesday, August 7, 2013

23. What is Authorship?
• Matt Cutts explains that moving from the anonymous Web to a Web
with identity helps Google understand the authority and trust of the
person writing that content. It can help identify a spammer from an
author with a lot of authority and credibility.
Authorship
Wednesday, August 7, 2013

24. What is Authorship?
• Matt Cutts explains that moving from the anonymous Web to a Web
with identity helps Google understand the authority and trust of the
person writing that content. It can help identify a spammer from an
author with a lot of authority and credibility.
Authorship
Structured Data
• Helps Google understand your content
• Use Webmaster Tools to see your
website the way Google does
• Utilize this insight to create new
content
• Repeat
Wednesday, August 7, 2013

25. Summary
• Start with your gmail account
• Claim your listing in Places
• Create a G+ plus Local Page
• Verify ownership via phone call or postcard PIN
and link your website to the G+ Local Page
• Link your G+ profile to your business page and
website to build your reputation and gain
ability to respond to reviews
• Evaluate insights and analytics to create
valuable content
• Claim authorship for your content
Search Results
Wednesday, August 7, 2013

26. Discussion
Wednesday, August 7, 2013

27. Chris Pruitt
Email: chrisp@terralever.com
Find this deck at: http://www.slideshare.net/terralever
Marketing for Terralever: marketing@terralever.com
Wednesday, August 7, 2013