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From Wall Street to Love Street workshop at Istanbul

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The Socializers
The Socializers

Presented at the "Hello, I Love You" conference - http://www.marketingsummitistanbul.com - in Istanbul, Turkey on Dec 8, 2011. Eleftherios Hatziioannou and Nathaniel Hansen.

EmpresarialesTecnología
1 de 32
Eleftherios Hatziioannou Nathaniel Hansen
 
MEETING TONY HSIEH CEO OF ZAPPOS
 
PASSIONATE TEAM NOT JUST AN AGENCY
NEW ROLES HAVE EMERGED THE SOCIAL MEDIA MANAGER R&D PR Marketing Sales HR Legal PM Prospects Customers Key Influencers Stakeholders Competitors Social Media Manager
ORGANIZE YOUR SOCIAL MEDIA ENGAGEMENT
#SOCIAL MEDIA POLICY
UNDERSTAND YOUR OWN BUSINESS FIRST
IT`S A LONG-TERM PROCESS
GET THERE STEP-BY-STEP! WIN LEARN / ADAPT ENTER / ACT BUILD YOUR STRATEGY LISTEN
 
TAP INTO THE WORLD WIDE MIND
GATHER AND STRUCTURE DATA VIA SOCIAL INTELLIGENCE
IDENTIFY THE INFLUENCERS
 
WHAT DO YOU WANT TO DO IN SOCIAL BUSINESS? R&D Open Innovation Community Sales/ Marketing Social Commerce/ Group Buying Production (Mass Customization Prosumer) Service Customer Service 2.0
SELECT PLATFORMS LESS CAN BE MORE BRAND FIT TARGET GROUP REACH INFLUENCER
SIZE DOESN`T ALWAYS MATTER #KPIs
#VIEWS #SUBSCRIBERS #MENTIONS #REVIEWS #FANS/ FOLLOWERS #QUESTIONS ANSWERED #LIKES RATIO OF POSITIVE/ NEGATIVE FEEDBACK #COMMENTS SHARE OF VOICE
 
WHO DELIVERS QUALITY CONTENT
INTO QUALITY CONTENT
A THOUSAND TRUE FRIENDS
 
USE TOOLS TO SIMPLIFY YOUR WORK/LIFE
ADJUST MESSAGE TO WHEREVER YOU ENGAGE
WHAT YOU SHOULD BE. AND WHAT NOT!
 
Social Engagement CONNECT THE DOTS IN A HOLISTIC SYSTEM Support Customer Community SALES
 
 

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